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000-425 - System z Solutions Sales - Dump Information

Vendor : IBM
Exam Code : 000-425
Exam Name : System z Solutions Sales
Questions and Answers : 47 Q & A
Updated On : November 15, 2018
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000-425 System z Solutions Sales

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000-425 exam Dumps Source : System z Solutions Sales

Test Code : 000-425
Test Name : System z Solutions Sales
Vendor Name : IBM
Q&A : 47 Real Questions

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IBM IBM System z Solutions

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How IBM and red Hat Will affect Your Cloud method | killexams.com Real Questions and Pass4sure dumps

Barring a heavy-handed approach to the recent acquisition, IBM and red Hat can do some awesome things available in the market.

IBM is a long means from making physical machines. That a part of the company went with Lenovo a few years in the past. So, what has been their focal point ever considering the fact that? application and features. And, among those software pieces and functions has been the cloud.

until nowadays, you may additionally have heard little about IBM’s cloud presence. youngsters i can assure you it’s there, it become really struggling to compete with the likes of AWS, Azure, and even GCP. Now, with predictions like those from Gartner stating that by way of 2020, ninety% of groups will undertake hybrid infrastructure administration capabilities and that the market in everyday may be value $240 billion or greater – this become as good a time as any to truly take a dive into the cloud administration and beginning ecosystem.

Image: Shutterstock

image: Shutterstock

And IBM in reality took the plunge. truly, this became the largest acquisition or deal that IBM has ever gambled on throughout its 107-year existence. In understanding the technology they simply took beneath their massive Blue wings, it might really repay.

What this ability for IBM, red Hat, and your cloud

Let’s birth with IBM. It’s been a challenging experience for this firm. once wide-spread for constant growth and innovation, IBM has been struggling when it comes to keeping up with predominant industry gamers. This stagnation changed into new and in fact uncomfortable for IBM’ers and fans alike. So, what to do? purchase a powerful, multinational, open-source software business that’s been constructing some leading solutions. This includes red Hat business Linux, middleware answer JBoss, CloudForms, and the very effective cloud and container administration gadget – OpenShift.

For IBM, this means opening the aperture into a quick-paced and turning out to be hybrid cloud market. Most of all, this ability concentrated on enterprise shoppers and arming them with main tools around cloud management. in fact, the usage of some of the business’s gold standard container management solutions (OpenShift) will provide IBM consumers the kinds of equipment and services to approach digital transformation efforts in addition to entire know-how modernization shifts.

The whole suggestion of "monolith to microservices" may also be encompassed by using this IBM+pink Hat deal. know-how like OpenShift will provide IBM a number one Kubernetes administration platform capable of providing actual-world cloud-native options. This isn’t simply IBM paperware any further, with crimson Hat, the ammunition is fully there. mix this with a much bigger portfolio of middleware and robust cloud-ready (and validated) developer tools and you have a extremely mighty story for hybrid cloud deployment and administration.

“With IBM’s fresh circulate to containerize its middleware, today’s landmark partnership between IBM and purple Hat offers customers with more alternative and suppleness. Our average imaginative and prescient for hybrid cloud the usage of container architectures permits thousands and thousands of agencies – from banks, to airways, to government organizations - to access main technology from both agencies without needing to make a choice from public and personal cloud.”

- Arvind Krishna, Senior vice chairman, IBM Hybrid Cloud

For IBM, crimson Hat (and OpenShift) is an immediate gateway into a developer community that’s literally designing the architecture for commercial enterprise corporations and their hybrid cloud initiatives. Did IBM pay a premium for purple Hat? You enhanced consider it. turned into it worth it? Time will inform. Coming from behind is rarely convenient, but here's a great manner to position a rapid engine in your cloud company.

For purple Hat, there are pretty large benefits, too. aside from the huge quantities of components and scale capabilities, pink Hat is entrenching itself even further into an commercial enterprise market that’s primed and in a position for the cloud. Now, think about leveraging crimson Hat equipment to have an impact on all of those remarkable IBM customers which have been itching for an IBM-in a position hybrid cloud architecture.

“by using extending our lengthy-standing collaboration with IBM, we’re bringing together two main commercial enterprise application platforms in red Hat OpenShift Container Platform and IBM Cloud inner most and adding the vigour of IBM’s software and cloud options.”

- Paul Cormier, President, products and technologies, red Hat

in response to a fresh pink Hat observation, in the course of the acquisition, IBM and crimson Hat consumers can now:

  • Maximize their present expertise investments and flow them more without problems to the hybrid cloud with IBM Cloud private and pink Hat OpenShift serving as the common basis;
  • build and install containerized applications on one single, integrated container platform IBM Cloud inner most offering a single view of all commercial enterprise records;
  • allow builders to design, modernize, and set up new applications extra right away whereas taking knowledge of IBM’s cloud-based functions reminiscent of synthetic intelligence (AI), information superhighway of issues (IoT) and blockchain with IBM Cloud private on purple Hat OpenShift Container Platform.
  • “joining forces with IBM,” observed crimson Hat CEO Jim Whitehurst, “will supply us with a improved degree of scale, materials and capabilities to accelerate the influence of open source as the foundation for digital transformation and bring red Hat to an excellent wider viewers, all while preserving our entertaining tradition and unwavering commitment to open source innovation.”

    here's where I need to pump the brakes, simply a little. I in fact hope that IBM doesn’t go heavy-handed in attempting to trade crimson Hat’s market definition and culture. because if it tries to push purple Hat to adopt a broader IBM cultural and corporate model, I don’t actually see it ending smartly. Plus, I’m sure there at the moment are additional issues from present pink Hat purchasers: What’ll turn up to RHEL? How does this influence licensing and the equipment that i take advantage of? Do I deserve to study rivals like Pivotal or other options like Cloud Foundry? once again, time will inform how this will all play out. My hope is for a simple integration, while preserving crimson Hat just as awesome as it is today.

    finally, it’s crucial to take into account what this may mean in your hybrid cloud and usual cloud administration answer. Barring a heavy-passed method to this acquisition, IBM and purple Hat can do some definitely spectacular issues available in the market. here's truthfully the first time in a long time that IBM pushed itself into the forefront of cloud, container, and hybrid cloud innovation. The unique part is how IBM will combine other options, Watson as an example, into red Hat products. If executed appropriate, there can be lots of merits for the consumer, companies, and the cloud in widespread. I’m staying confident.

    invoice is an enthusiastic technologist with event in lots of industries. This includes information core, cloud, virtualization, security, AI, mobility, area options, and lots more. His architecture work contains giant virtualization and cloud deployments as well as ... View Full Bio We welcome your comments on this subject on our social media channels, or [contact us directly] with questions in regards to the web page.

    extra Insights


    IBM Is taking place - however it can also be Saved | killexams.com Real Questions and Pass4sure dumps

    Image result for ibm

    Introduction

    In September, I wrote an article that chronicled the slow decline of foreign company Machines (IBM). The article concentrated on the business’s declining revenues and margins and the fallacy this is Watson that has been overhyped and over-marketed. when you consider that the article turned into posted, issues have gotten worse for the business. Its stock rate has declined from $one hundred forty five to the existing $123.

    as a result, its market valuation has declined from more than $one hundred thirty billion to the present $112 billion. This valuation makes IBM fairly valued compared to different know-how groups. In IBM, buyers are paying 19X trailing earnings and 8X forward income. this is significantly reduce than what traders are procuring other historical tech groups like Oracle (ORCL), Microsoft (MSFT), Apple (AAPL), and Cisco (CSCO) which have a regular forward PE ratio of 15. in a similar way, IBM has a ahead PS ratio of 1.forty one, which is lessen than the average of those corporations of 4.sixty five.

    during IBM’s decline, many traders – together with Warren Buffet – have invested in the enterprise, hoping that it is going to achieve a turnaround. they've all been disappointed because the company’s stock has persisted to peer decrease lows. brief marketers having said that had been rewarded as the inventory has lost 17% of its value this 12 months. The brief activity has improved from 14 million in January to the present 21 million.

    in my opinion, IBM will proceed to underperform since it lacks a catalyst which will take the inventory larger. This evaluation may be a observe up to the previous article and will highlight more issues that the big blue is facing and the way it can be saved.

    Elephant in the Room: RHT

    When significant businesses are in decline, they have a habit of making bad decisions specially when it comes to acquisitions. Two examples of this are the choice via Sears Holdings (SHLD) to purchase okay-Mart and the decision by widespread electric (GE) to acquire Baker Hughes (BHGE). regrettably, IBM decided to comply with the footsteps of those businesses.

    Two weeks in the past, the business introduced that it would spend $34 billion to acquire purple Hat (RHT). IBM would acquire RHT for $one hundred ninety, which changed into a sixty three% top class. In its announcement, IBM’s CEO spoke of that:

    The acquisition of purple Hat is a game-changer. It changes every thing in regards to the cloud market. BM will turn into the area's #1 hybrid cloud issuer, providing groups the handiest open cloud answer for you to liberate the full price of the cloud for their organizations

    This announcement reminded me of what GE’s Jeff Immelt noted when he announced the acquisition of Baker Hughes.

    BHGE is an industry leader located to bring in any financial ambiance and assist our clients in driving productivity. This deal capitalizes on the present cycle in oil and gas while also strengthening our place for the market recovery. As we go forward, the brand new fullstream offering hurries up our capacity to lengthen a digital framework to purchasers whereas providing world-class technical innovation and repair execution. We seem to be forward to carrying on with a seamless integration for our valued clientele.

    what is diverse within the two statements is that Immelt become right concerning the scale of Baker Hughes. nevertheless, Virginia Rometty’s commentary become demonstrably wrong. First, in the press conference, IBM used the be aware cloud forty three instances and in response to Rometty, the deal will help IBM take an enhanced market share in the cloud business. besides the fact that children, a glance at crimson Hat’s revenues indicates a special photo. Most of its revenues come from infrastructure-connected offerings while the subsequent profits comes from application building and different emerging know-how offerings. In its 10K, it describes the subscription choices as: earnings generated from purple Hat enterprise Linux and connected applied sciences corresponding to crimson Hat satellite and red Hat Virtualizations.

    supply: pink Hat

    This element became also stated through Barron’s article that interviewed an analyst from Bernstein who noted that:

    more than half of purple Hat’s profits turned into generated via its average on-premise server working-equipment enterprise, which isn’t at once tied to the cloud and has a slowing boom rate.

    additional, whereas Amazon’s (AMZN) cloud grew by using forty six% in 2017, purple Hat’s cloud-connected revenues rose by way of simply 14%. on the equal time, the annual revenues of crimson Hat are just beneath $three billion with the internet revenue being beneath $300 million. Worse, IBM is paying 55 instances RHT’s estimated earnings, which is a hefty valuation considering the fact that that many businesses in the sector are obtained at four.5 times ahead sales.

    hence, all this doesn't justify the hefty $34 billion. additionally, this is now not the first time that IBM has overpaid for its cloud features. In 2013, when it introduced the acquisition of Softlayer, it declared that:

    As agencies add public cloud capabilities to their on-premise IT techniques, they need business-grade reliability, security and administration. To handle this possibility, IBM has developed a portfolio of high-cost deepest, public and hybrid cloud choices, as well as utility-as-a-carrier enterprise solutions. With SoftLayer, IBM will accelerate the construct-out of our public cloud infrastructure to provide valued clientele the broadest alternative of cloud offerings to pressure company innovation.

    Even with the SoftLayer acquisition, IBM has lagged different cloud computing agencies. it's number 5 within the industry in the back of Amazon, Microsoft, Alibaba (BABA), and Google (GOOG). In public cloud, it has a market share of 6%, which is miniscule compared to Amazon’s forty six% market share.

    in brief, IBM is following the equal vogue adopted via regular electric when it bought Baker Hughes or the disastrous $10.3 billion acquisition of Autonomy via HP in 2011.

    A silver lining in all here is that there is a opportunity that the deal will no longer close. within the press commentary, IBM pointed out that it is going to pay $a hundred ninety for the enterprise. As of this writing, the enterprise is trading at $172, which is 10% lower than the proposed $a hundred ninety. In merger arbitrage, here's an indication that a fine number of traders don’t believe the deal will shut.

    subsequent Elephant in the Room: Debt

    The purple Hat acquisition is the first among many challenges I did not handle in my old article. This deal besides the fact that children gifts IBM with a steadiness sheet issue. To finance the all-cash transaction, IBM will should lift additional debt.

    before the deal is closed, IBM has a debt to fairness ratio of 2.372, which is higher than that of the peers outlined above. Microsoft, Oracle, Apple, and Cisco have a debt to GDP ratio of 0.8867, 1.527, 1.068, and nil.59 respectively. Their common is 1.01. therefore, this can irritate when the company concerns extra debt to finance the acquisition.

    this might no longer be an issue for a corporation this is transforming into. unfortunately, as I wrote before, the company’s growth has slowed, revenues are declining, and the big bets on Watson don't seem to be understanding. as it has been noted, many Watson shoppers are considering of scaling down.

    As you do not forget, IBM below Rometty has turn into a big monetary engineering enterprise. To increase self belief out there, the enterprise has borrowed closely to finance buybacks. in the past ten years, the business has spent more than $forty billion in share buybacks. The chart below shows the decreasing share counts for the enterprise in the past ten years.

    examine this with the growth in lengthy-term debt as proven below.

    In other words, the deal by using IBM to purchase pink Hat will dramatically increase its debt despite the fact that RHT’s free cash stream is expanding. this could probably cause reduced dividends. really, as a result of the acquisition, the enterprise has introduced that it is going to halt the buybacks in 2020. for this reason, it is going to halt buybacks to finance a deal I trust will no longer aid it in future. Couple all this with the hefty $18 billion pension liability which is bigger than that of similar corporations.

    IBM can be Saved

    in this article, I actually have not noted other considerations that I raised in the previous article. These considerations encompass the slowing growth, thinning margins, and the accelerated competition from organizations like Alibaba, Amazon, and Google.

    while things appear dark for IBM, I consider that it will also be saved. different historical know-how organizations have all been in a similar circumstance like IBM and recovered. before Satya Nadella, Microsoft turned into death. in a similar fashion, earlier than Steve Jobs, Apple changed into loss of life.

    a fine area for IBM to delivery is to admire that it is in challenge. After this, it is going to delivery by means of setting up the reason for the difficulty. I believe that the explanation for IBM’s problems changed into its lateness within the cloud computing industry. This lengthen allowed Amazon and different groups to enter the industry and acquire customers. In cloud, the churn rate is so low that once a company acquires a shopper, it may make certain that the company will now not defect to its rivals.

    next, as with other tech organizations that have recovered, IBM should still agree with changing its administration. The truth is that Verginia Rometty has not been an outstanding CEO. under her leadership, the enterprise’s inventory has declined via more than 30% as proven below. at the identical time, she has been paid greater than $120 million. If Rometty has not changed the enterprise in 6+ years, what makes the board assured that she will flip it round in future?

    next, as discussed above, IBM should believe giving up the acquisition of red Hat. whereas this could appeal to a hefty divorce bill, it might be worth than the catastrophe that awaits if the deal goes on. be aware that 83% of all M&A offers fail and there's no explanation why this can prevail. To be clear, IBM will deserve to make acquisitions to compete with Amazon. in fact, with the $34 billion, the company could make option investments. for example, it could actually spend about $three billion to acquire a company like box (field) that counts 61% of Fortune 500 agencies as shoppers.

    better, it could use its ventures arm to put money into small startups in an identical approach that Google has performed it with Google Ventures. As proven under, IBM Ventures has no longer made any significant investments within the recent previous.

    supply: Crunchbase

    finally, IBM should trust divesting its international company options (GBS) segment. this is a section that gives consulting, utility management, and world manner capabilities. In 2017, the section generated $16.38 billion in revenues, which turned into lower than $16.7 billion in 2016. The section’s margins are the least among the many different segments.

    The gross margins are 25%. here is well-nigh corresponding to other groups in the sector like Accenture (CAN), Wipro (WIT), and Cognizant technologies (CTSH) which have gross margins of 30%, 30%, and 39%. for this reason, on a sum-of components groundwork, this segment on my own can be worth greater than $30 billion if you happen to examine it with its friends.

    it's estimated that GBS has more than 120K personnel. hence, divesting the section will help the company in the reduction of the headcount and improve margins.

    closing strategies

    IBM’s stock has continued to say no after the announcement of the crimson Hat acquisition. As I have explained, the business continues to face most important headwinds so one can doubtless take it lower. however, I trust that the directors can serve the enterprise well with the aid of getting out of the RHT deal and discovering more advantageous acquisition objectives, changing the CEO, investing in early stage cloud businesses through IBM Ventures arm, and diversifying the global company services arm.

    Disclosure: i'm/we are lengthy AAPL, field.

    I wrote this text myself, and it expresses my very own opinions. i'm not receiving compensation for it (other than from in the hunt for Alpha). I haven't any business relationship with any business whose inventory is mentioned in this article.


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    System z Solutions Sales

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    Skyworks Solutions (SWKS) Q4 2018 Results - Earnings Call Transcript | killexams.com real questions and Pass4sure dumps

    No result found, try new keyword!Quite frankly, what we offer there is more than just a sales ... solution, i.e., SkyOne, right, how we've taken fundamental technology and wrapped it up into an engine, a system that made it ...

    New precSYS Scan Sub-System Comes with an Intuitive User Interface | killexams.com real questions and Pass4sure dumps

    Press Release Summary:

    The precSYS 5-Axis Scan Sub-System enables ultra-precise, highly dynamic beam deflection for guiding laser spot onto workpieces. The system is coupled with an ultra-short-pulse laser for processing materials like metals, polymers and ceramics. The product offers bore holes specified for 30 µm x 30 µm edge lengths, 300 µm material thickness and 10 µm separation. It is suitable for fabricating micro-bore-holes with high aspect ratios and freely definable geometries.

    Original Press Release: Highest Precision – Enabled by ‘precSYS Inside’

    New machine concept transcends application limits for ever-smaller bore holes

    Puchheim, Germany / Biel, Switzerland – Nov. 9, 2018 – Posalux SA has introduced a newly designed machine for electronics fabrication that employs SCANLAB GmbH’s highly integrated precSYS 5-axis scan sub-system. The Swiss manufacturer’s laser processing system is specifically tailored to demands of micromachining and is also usable for processing such challenging materials as polymers and ceramics. The machine features precSYS, which enables ultra-precise, highly dynamic beam deflection for guiding the laser spot onto workpieces. New standards in micro-drilling precision are set by results obtained for fabricating electronics test equipment, where bore hole corner radii smaller than 5 µm are now possible.

    For years, continuous miniaturization in the electronics and semiconductor industry has naturally forced even the device connectors to become ever tinier. This means probe cards for testing electronics must themselves be made smaller, too. A key component of probe cards are their guide plates. They contain a mechanically stable substrate with thousands of micro-bore-holes through which the probe card’s contact pins must be safely and precisely guided to facilitate subsequent reliable contact with the semiconductor device’s connectors. Substrates are made of ceramics. And it is exactly this material that is so challenging to process.

    Greatest Flexibility Combined with Intuitive Operation

    Posalux’ laser processing machine specifically addresses these requirements. The integrated sub-system by SCANLAB, coupled with an ultra-short-pulse (USP) laser, enables processing of highly diverse materials such as metals, polymers and ceramics, without affecting them thermally. The scan solution provides five axes for defined laser beam guidance in the machine’s x,y,z coordinate axes and a simultaneous superimposed, adjustable angle of incidence (positive or negative). This makes it ideal for fabricating micro-bore-holes with high aspect ratios and freely definable geometries. And the intuitive user interface lets machine operators easily load a bore image, assign process parameters and scan the workpiece surface.

    Industry insiders are well aware of the imperative to create ever-smaller bore geometries. This makes it all the more impressive that Posalux’s precSYS infrared machine already fulfills application specifications previously thought only possible at green wavelengths. Here, customers’ usage demonstrates that even bore holes specified for 30 µm x 30 µm edge lengths, 300 µm material thickness and 10 µm separation are consistently achievable. In that application case, 46,000 bore holes were examined for positioning accuracy of ±2 µm, and corner radii smaller than 5 µm were reliably achieved. Thus, the user has available a robustly designed machine for processing any desired geometries in the µm range, as well as their exact localization to ±2 µm, across a maximum working area of 300 mm x 300 mm.

    “We’re pleased that our micromachining sub-system performs so well in applications. And we’ve received consistently positive feedback, not just from Posalux, but also from other integrators and users in additional industries. After these superb results, we increasingly look forward to the results of a precSYS ‘green variant’.” comments SCANLAB’s CEO Georg Hofner on the developments.

    The precSYS sub-system is currently produced exclusively for infrared lasers with a 1030 nm wavelength. A new variant is being developed for green lasers with a 515 nm wavelength, to thereby enable even finer structures and corner radii. Availability of initial prototypes is expected in summer 2019.

    Current tradeshow calendar:

    formnext 2018 from November 13 – 16, 2018 in Frankfurt, Germany – Hall 3.1, Booth B68.

    SPIE.Photonics West 2019 from February 5 – 7, 2019 in San Francisco, CA, USA – South Hall, Booth 2251.

    LASER World of PHOTONICS CHINA from March 20 – 22, 2019 in Shanghai, China – Hall W2, Booth 2214.

    About SCANLAB:

    With over 30,000 systems produced annually, SCANLAB GmbH is the world-leading and independent OEM manufacturer of scan solutions for deflecting and positioning laser beams in three dimensions. Its exceptionally fast and precise high-performance galvanometer scanners, scan heads and scan systems find application in industrial materials processing and the electronics, food and beverage industries, as well as biotech and medical technology.

    For over 25 years, SCANLAB has secured its international technology leadership through pioneering developments in electronics, mechanics, optics and software, as well as the highest quality standards.

    About POSALUX:

    Since its founding in 1943, POSALUX SA has been a reference for implementing high-precision micromachining technologies in mass production. Headquartered in Biel, Switzerland, and with subsidiaries in Germany, Korea, Taiwan, and the USA, as well as a worldwide network of sales and service agents, Posalux is positioned to meet the highest customer requirements.

    The company focuses on the enabling technologies of µ-machining & PCB (drilling, routing), SACE (spark assisted chemical engraving), EDM (electrical discharge machining) and femto lasers. This orientation provides the machine designs required for applications in the automotive, medical technology, electronics and watchmaking industries.

    SCANLAB GmbH

    Eva Jubitz

    Marketing & Communication

    Siemensstr 2a • 82178 Puchheim • Germany

    Tel. +49 (89) 800 746-420 • Fax +49 (89) 800 746-199

    mailto: E.Jubitz@scanlab.de • www.scanlab.de

    Download Spec Sheet

    Related Thomas Industry Update Thomas For Industry

    Music royalty collector Kobalt nabs $75M led by Hearst Entertainment at $775M valuation | killexams.com real questions and Pass4sure dumps

    As music streaming continues to grow in ubiquity, a company that’s built a platform to collect royalties on music played across billions of streams is cashing in on the opportunity.

    Kobalt, the European startup that has built technology and a platform to collect music royalties by tracking when even a sample of a song is played across multiple platforms, has raised another $75 million in funding.

    We’ve confirmed with Kobalt’s CEO Willard Ahdritz that the investment was made at a post-money valuation of $775 million. It will be used to continue expanding Kobalt’s platform to cover more streaming sources, and to add more artists and labels to the list it represents, he said in an interview.

    Today that list is already pretty extensive. It covers 25,000 songwriters, 600 publishers and 20,000 independent artists — working out to about 40 percent of the top 100 songs and albums in the U.S. and U.K. at any given time. Big names on the list include The Chainsmokers, Kelly Clarkson, Miles Davis, Dave Grohl, Dr Luke, Zayn Malik, Max Martin, Paul McCartney, Stevie Nicks, Pitbull, Elvis Presley, Skrillex and Sam Smith.

    The funding round — a Series D — was led by Hearst Entertainment, with participation from previous investors Balderton and MSD, the investment firm for Michael Dell and his family. Prior to this, Kobalt had raised $60 million led by GV (formerly Google Ventures), and $140 million from a consortium of investors.

    The $60 million was its last equity round; the $140 million was part of a total of $153 million that the company has raised to help finance the second strand of its business, label services where Kobalt either buys part or all of an artists’ rights to help collect royalties on their behalf. (That licensing business was expanded in 2015 with Kobalt’s acquisition of AMRA, which works with the likes of Apple Music in licensing deals.)

    This latest chapter in Kobalt’s development comes at the same time that the digital music business is becoming increasingly important to the music industry.

    Figures published last month by the recording industry association the IFPI noted that digital music in 2016 accounted for 50 percent of all music revenues globally, its highest proportion ever, working out to $7.8 billion of $15.7 billion in overall revenues (physical sales accounted for $5.4 billion). At the end of 2016, there were 112 million users of paid music streaming subscriptions, a figure that grew 60.4 percent and offset downloads, which declined by 20.5 percent, and physical revenues, which declined by 7.6 percent.

    While services like Spotify, Pandora and SoundCloud have been developing their own analytics services for artists to monitor how their music is being consumed on those individual platforms, another unique selling point for Kobalt is that it’s providing this kind of tracking in real time across a number of proprietary services, and it’s doing so not just for full tracks, but for samples and other fragments that get played.

    Today, the company tracks music plays in twenty of the top digital streaming providing platforms globally, including services like Spotify, Apple Music and SoundCloud. The plan is to add another 20 sources in the next six months, Ahdritz said.

    “A big hit today has 4 billion micro-transactions,” he said. “Now that we are connecting the rest of the world in streaming, we will be able to track 10 billion transactions.”

    Kobalt does not disclose just how much an artist — be it a blockbuster name or a smaller player — can make using its platform, but it notes that it provides revenue uplifts of 25 percent compared to industry standards, simply from being able to track when a something is played.

    While one clear endpoint to that tracking is to be able to collect royalties, it also provides a big data play, where Kobalt is able to monitor how and when and where particular tracks are played to help artists figure out, for example, how to better plan live performances and to figure out where would be the place place for exclusive releases. One factoid Ahdritz mentioned to me: some of Kobalt’s clients see 30 percent to 40 percent of their publishing revenues today coming not from audio streaming sites, but from YouTube.

    For Hearst, interestingly this is not an investment being made by Hearst Ventures — the strategic investment division that has funded the likes of Buzzfeed, the car service Via, and enterprise communication platform Zinc.

    Rather, it comes from Hearst Entertainment, the division that oversees the media giant’s interest in cable network and TV channels like ESPN, A&E, and Vice Media, but also a growing interest in B2B services. President Neeraj Khemlani said in an interview that it is a progression on a bigger plan for the company to investing into other kinds of publishing opportunities and the business models behind them, particularly in B2B. (Another example is Hearst’s 2016 acquisition of Camp Systems, which provides SaaS-based solutions to manage and track jet and other aviation maintenance.)

    “Part of what I’ve been trying to do is looking at investments in entertain for the next generation, and that focus has been entertainment for millennials and and Gen Z,” he said. “Music is growing [right now] all because of streaming. As we looked at music and wondered, what is the ideal B2B opportunity, we met Willard and loved what Kobalt was doing.”

    Going forward, Kobalt will continue with R&D to expand the places where it might collect music plays as well as ways to use that data. The company launched the first Apple TV app for an artist, for the group Placebo, at the end of 2015. “We are looking at how to service our clients more in video,” said Ahdritz. That could include doing more with virtual reality and the other places where music and video are appearing, he added. (Notably, that could tap into a number of companies in Google’s portfolio, including Magic Leap.)



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    IBM 000-425 Exam (System z Solutions Sales) Detailed Information



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