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COG-320 - IBM Cognos Xcelerator and Advisor V.9 - Dump Information

Vendor : IBM
Exam Code : COG-320
Exam Name : IBM Cognos Xcelerator and Advisor V.9
Questions and Answers : 180 Q & A
Updated On : November 16, 2018
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COG-320 Questions and Answers

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COG-320 IBM Cognos Xcelerator and Advisor V.9

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Killexams.com COG-320 Dumps and Real Questions

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COG-320 exam Dumps Source : IBM Cognos Xcelerator and Advisor V.9

Test Code : COG-320
Test Name : IBM Cognos Xcelerator and Advisor V.9
Vendor Name : IBM
Q&A : 180 Real Questions

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IBM IBM Cognos Xcelerator and

good corporations Owned by means of IBM | killexams.com Real Questions and Pass4sure dumps

computing device brand IBM (IBM) introduced in late October that it could acquire open supply utility and cloud functions enterprise crimson Hat for $34 billion. Per the terms of the acquisition, red Hat will maintain a level of autonomy as a separate company unit in the larger IBM umbrella. This means that crimson Hat's partnerships and latest open source projects are prone to proceed for the foreseeable future. during this experience, the acquisition will also be viewed as a win-win for both organizations: purple Hat got a considerable sum of money and access to scaling with no need to surrender its interesting approach, dreams, team, and culture, whereas IBM notched an awesome feather in its cap and persisted its enlargement into the cloud.

here's no longer the first time that IBM has obtained a company. below, we are going to take a look at probably the most different businesses the desktop maker has purchased.

Transarc service provider

In 1994, IBM purchased Pennsylvania-based utility outfit Transarc supplier, a 5-year-ancient business which had popularized assorted file gadget application. among other items, Transarc developed a dispensed transaction processing video display known as Encina; IBM utilized this product to strengthen its personal UNIX-based mostly items later on.

Lotus application

The maker of the widely wide-spread Lotus 1-2-three spreadsheet software, probably the most first consumer-friendly and available functions within the earliest days of IBM own computer systems, Lotus utility changed into bought by using IBM in 1995 for the rate of $3.5 billion. an immense impetus for the acquisition became Lotus Notes, a popular utility Lotus had developed ahead of the purchase. IBM also bought the enterprise as a means of gaining access to the client-server computing world, which threatened to make host-primarily based utility a aspect of the previous.

Rational Machines

In 2003, IBM bought and rebranded Rational Machines for the rate of $2.1 billion. Rational offered an built-in building atmosphere designed to boost productivity in construction crew settings. IBM chose to purchase the business after the dot-com bubble burst and when Rational had declined in price (despite the fact the enterprise turned into still enormously ecocnomic on the time).

Cognos

IBM buyers and shoppers will probably have encountered the enterprise's line of enterprise intelligence and performance management tools branded as Cognos products. The name of those items is tied to a company of the identical identify that the desktop maker received in 2007 for $4.9 billion. The deal was considered as a major step towards IBM becoming a good-level competitor of agencies like Microsoft, with an in depth range of both hardware and software items.

Cleversafe

one in all IBM's most contemporary acquisitions is Cleversafe. IBM purchased Cleversafe on November 6, 2015. The business developed an object storage system which became originally referred to as Dispersed Storage community however which has been rebranded post-acquisition because the IBM Cloud Object Storage service. This acquisition turned into a different crucial step in IBM's circulation towards cloud capabilities.


The impact On IBM i Of big Blue’s Acquisition Of purple Hat | killexams.com Real Questions and Pass4sure dumps

October 31, 2018 Timothy Prickett Morgan

neatly, we will truthfully say that we didn't see that coming when IBM and purple Hat announced late final Sunday afternoon that huge Blue would be allotting $34 billion to acquire the world’s most successful enterprise that peddles aid for open supply infrastructure utility.

paradoxically, at the time I came about to be writing about how IBM and red Hat had just announced that that they had brought the OpenShift Container Platform, a mashup of Docker and Kubernetes, to vigour methods machines working Linux, and i changed into lamenting that it changed into now not trivial to figure out how to integrate this application with the IBM i platform. I had some concepts, as I regularly do. IBM had a extra direct one, and that is to purchase crimson Hat outright for this kind of excessive top class – sixty two.eight p.c above the $20.fifty three billion market value that Wall highway had valued purple Hat at on the Friday earlier than the news broke – that it doubtless will not see aggressive bidders are attempting to swoop in and steal its new hat.

this is a major amount of money for IBM to blow on an acquisition – nearly 10 times what it paid for Lotus development Corp in 1995 to get the Domino platform, forty six times what it paid for Tivoli gadget’s Netfinity system management tools, and seven instances that it paid for Cognos for its statistics analytics equipment lower back in 2008. Pricewaterhouse Coopers Consulting, the primary large deal that Ginni Rometty, IBM’s existing president, chief govt officer, and chairman, took down in 2002, can charge $3.5 billion and significantly delivered to what IBM global services could do. Rational application in 2003 charge IBM a further $2.1 billion. if you add all the large deals that IBM has accomplished when you consider that 2000 and doubtless the small ones, too, it doubtless doesn't exceed $34 billion. So if IBM is blowing its cash and borrowing towards its credit score traces and stopping its share buybacks in 2020 and 2021 to pay for pink Hat, you need to determine it is pretty serious.

lethal severe, definitely. Rometty should do whatever that's coherent to the IT sector at massive and that gives her an enduring legacy on pointing IBM toward a future that supply take a seat an opportunity to be a bigger participant in IT, now not one it's step by step enshrinkening itself by means of divestitures and revolutionary revenue declines. The acquisition also gives IBM a relatively finished infrastructure platform that may run by itself energy programs and device z servers as neatly as the X86 servers which are offered by using its many competitors.

crimson Hat’s business Linux is ordinary to greater than just a few IBM i stores, and is by far the dominant Linux distribution in the business. it's likely the most widespread Linux on this planet, if you include the thousands and thousands of customers using RHEL in addition to its CentOS clone, which the company bought a couple of years back. Our guess is that there are around 2 million machines in the world working RHEL and maybe another 2 million working CentOS. if you count number up the entire homegrown Linux instances in use by means of seven of the super Eight hyperscalers and cloud builders – Google, Amazon, no longer Microsoft very a whole lot, and fb in the united states and Alibaba, Baidu, Tencent, and China cellular in China – there's probably conveniently a different 10 million to 12 million Linux servers in that combine, and including all the supercomputing and technical computing that runs on Linux other than RHEL and CentOS plus the component of company datacenters it is additionally not controlled by purple Hat likely give you anything round 1 million machines. That gives Linux about a 3rd of the installed base of 45 million servers on the planet, with the the rest mainly running windows Server. if you add up all of the servers on this planet working IBM i, AIX, and z/OS plus another operating system that you could suppose of (there aren’t many options left), it really is probably somewhere round 1 million machines. Tops.

there is a reason why Microsoft continues to be wealthy. And here's it.

Now, IBM has put itself lower back into rivalry with Microsoft, and that is probably a great thing for its long-time period financial health. while we're enthusiastic about IBM’s efforts to sell extra Linux on vigour systems for contemporary workloads – all of the new and interesting simulation, modeling, desktop discovering, and analytics utility is at all times developed on Linux platforms, and so are container structures for microservices fashion functions – there is not any means that IBM could ever have built up the sort of business purple Hat has performed by way of pushing the Linuxes of others on its iron. I did an in depth evaluation of the financials of the deal over at the subsequent Platform, so in case you need to see that, simply hit the link. What you need to think about right here in IBM i Land is what the acquisition potential for power techniques in conventional and IBM i in selected, and as I said final week, how IBM will do an improved job integrating pink Hat’s stacks with IBM – without disrupting things.

despite what Rometty and Jim Whitehurst, crimson Hat’s chief government officer, noted all over their convention name on Wall road going over the deal, the place they each proclaimed there is no overlap in items from the two organizations, this is strictly not authentic and despite the fact that there isn't overlap, there definitely is competitors. If even IBM doesn’t knock out its own items with those from pink Hat, it might suggest that development on the native IBM items slows and even stalls out.

Let’s take a couple of cases right right here and now so that you see my element:

  • pink Hat has its own OpenStack distribution, referred to as OpenStack Platform; and IBM has its own referred to as PowerVC.
  • crimson Hat has a Docker container orchestration platform known as OpenShift; and IBM has IBM Cloud inner most, as we discussed closing week.
  • crimson Hat has a multicloud management stack that works at the digital laptop level and can be prolonged to containers with OpenShift on appropriate of it referred to as Cloud forms; IBM has its new IBM Multicloud manager for containers and has a slew of virtualization management tools that it has sold through the years.
  • IBM sells AIX and IBM i on vigour systems and z/OS and different operating methods on its device z mainframes; Linux bills for the majority of capability sold on mainframes these days and has for years, and Linux is growing to be on energy techniques as a percentage of capacity offered. here's oblique competition, intellect you, however there you have it.
  • purple Hat sells JBoss Java application middleware, and it makes a lot of dough; IBM has WebSphere Java software middleware and it makes lots of dough.
  • crimson Hat has the Gluster parallel file system and the Ceph object and block storage equipment; IBM has Spectrum Scale (formerly the customary Parallel File gadget or GPFS) and Cloud Object Storage out on the IBM Cloud.
  • red Hat does not have tons within the approach of relational database administration systems; IBM has Db2 in its a variety of guises. each peddle open source databases and datastores from the open supply group.
  • IBM sells SUSE Linux commercial enterprise Server and Canonical Ubuntu Server on energy methods and device z mainframes.
  • red Hat sells JBoss Developer Studio; IBM sells Rational Developer.
  • I don’t declare that this is an exhaustive listing, nevertheless it hits the massive conflicts and overlaps and it most actually is a non-zero quantity. IBM has committed to leaving purple Hat more or less by myself, in a “diverse” division the place Whitehurst reports at once to Rometty, and materials of crimson Hat’s should be stated in its Hybrid Cloud division and other ingredients in global capabilities, apparently. So there goes any visibility into what red Hat is actually doing as soon as this deal closes. however the actual subject isn't so a whole lot that IBM could be tempted to move businesses from its own versions of infrastructure utility to the red Hat models, and even wholesale off IBM i and AIX to Linux on power with Db2 behind it. We don’t suppose IBM will do this, at least now not for a couple of years after purple Hat’s company has been integrated and perhaps big chunks of its infrastructure utility. Our problem is extra that IBM will no longer fund building in its personal wares, and that AIX and IBM i stores will see utility equipment that they use whither from forget about.

    here's now not anything any of us deserve to be troubled about for now, notably with the deal likely no longer closing for the superior a part of a yr. but it surely is essential to retain an eye on what IBM does with red Hat and what it doesn’t do with its own equipment. and that is what we will do. it's why you hold us round, in any case.

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    Breaking down the IBM/pink Hat deal in the context of the application M&a space | killexams.com Real Questions and Pass4sure dumps

    where does the IBM/red Hat deal fit in the context of world and US software M&A — according to Mergermarket information Breaking down the IBM/Red Hat deal in the software M&A space image

    'IBM has been in want for a while of catching up with different tech giants similar to Amazon and Microsoft in making a giant funding like this in the cloud'.

    Following IBM’s announcement that it might be buying open source enterprise application maker red Hat for $34 billion, Mergermarket information has shed some light on the deal in the laptop software space.

    The IBM pink Hat deal

    IBM’s acquisition of purple Hat represents the 2d-largest desktop application deal ever recorded globally, in line with Mergermarket facts (which dates returned to 1998).

    in terms of computer utility M&A in the US alone, already in 2018 the sphere has already hit a list high price of $138.three billion, having surpassed all old full years on record.The IBM purple Hat deal bills for practically 1 / 4 of this checklist breaking utility M&A year, to date.

    US leads the M&a way

    Globally, application M&A has reached $187 billion to date, and is on the right track to at the least meet 2015’s full year record excessive of $197 billion. it's going to probably surpass this. the USA (unsurprisingly?) has accounted for 74% of the total world application offers in 2018.

    by way of deal count number, software M&A in just the united states has already viewed a listing 675 transactions within the period between January 1 via to October 29 (YTD), which has also surpassed the comparable length for all previous years on record.

    The significance of AI in mergers and acquisitions

    Mergers and acquisitions global hit an all-time high all through the first half of 2018, but how important is AI in this technique? study here

    Globally, utility M&A has seen 1,471 transactions to this point, and has already surpassed remaining year’s 1,328 registered in YTD 2017. definitely, 2017 ended with a list excessive of 1,780 utility transactions in total during the end of the 12 months, which capability that 2018 might beat that listing and conclude as yet another banner 12 months for the application business, in response to Mergermarket records.

    the united states, hence, has accounted for forty five.9% of global software when it comes to deal count number.

    ‘The largest transaction ever’

    pink Hat is IBM’s largest transaction ever. The 2nd-biggest acquisition that the IT significant made become a decade in the past when it bought Cognos Inc for $4.4 billion. greater contemporary IBM acquisitions include Oniqua Holdings, purchased in June of this yr, and Armanta Inc, purchased in may also.

    Merger and Acquisitions in 2018: What will also be anticipated from tech?

    Has Brexit propelled UK groups to accept as true with M&A beyond simply Europe? Can the tech sector expect a rush to purchase businesses overseas as March 2019 procedures? examine right here

    The IBM crimson Hat deal marks the 2nd of two mega-deals (north of $10 billion) recorded thus far this year — out of seven complete ever recorded globally — within the application space.

    Elizabeth Lim, Senior Analyst at Mergermarket commented: “IBM has been in need for a while of catching up with other tech giants comparable to Amazon and Microsoft in making a huge investment like this in the cloud, and it makes experience that IBM would pay such a big quantity for a corporation like red Hat, to are attempting to outbid any knowledge competitors.”

    “The take care of red Hat marks a transformation for the company more towards hybrid cloud computing after years of looking for increase with blended consequences, reminiscent of when it made huge bets on its AI gadget Watson whereas its common IT enterprise has gotten smaller. It’s clear that CEO Ginni Rometty intends, with this deal, to are attempting to propel IBM back into the ranks of the trade’s precise players after falling in the back of in recent years, and that the business additionally felt the need to purchase outside tech instead of spending years making an attempt to develop it in-residence. The question now is how IBM will efficaciously combine purple Hat.”


    COG-320 IBM Cognos Xcelerator and Advisor V.9

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    COG-320 exam Dumps Source : IBM Cognos Xcelerator and Advisor V.9

    Test Code : COG-320
    Test Name : IBM Cognos Xcelerator and Advisor V.9
    Vendor Name : IBM
    Q&A : 180 Real Questions

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    IBM Cognos Xcelerator and Advisor V.9

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    IBM Unveils Cognos Express Business Analytics Software | killexams.com real questions and Pass4sure dumps

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    What's New with 5 Big BI Vendors | killexams.com real questions and Pass4sure dumps

    Posted July 23, 2013 By Drew Robb     Feedback

    While there are plenty of business intelligence startups, long-time vendors control the market. This BI buying guide reviews solutions of five of them.

    The use of business intelligence (BI) software has been skyrocketing in recent years. According to Tom Pringle of technology market research firm Pringle & Company, companies spend about $79 billion a year on BI software and services, a figure he expects to reach $143 billion by 2016.

    "The key driver in the increasing adoption of BI in the enterprise is the need to find hidden signals and meaning in all this Big Data and to disseminate that meaningful information to every corner of the organization," said Thierry Audas, senior director, Business Intelligence Product Marketing for SAP in Paris. "The enterprises that will thrive in today's highly competitive environment will be those that leverage the latest BI technologies to connect people to all this information."

    Such is the allure of business intelligence that dozens of companies have entered the market over the last few years. However, long-term BI stalwarts continue to dominate the market.

    This guide highlights five of them -- IBM Cognos, SAP, MicroStrategy, SAS and Information Builders -- focusing on recent changes to their product lines.

    SAP BusinessObjects Business Intelligence

    SAP is the global market leader in business intelligence, with nearly a quarter of the worldwide sales volume according to IDC and Gartner. SAP BusinessObjects Business Intelligence includes a range of solutions for companies of all sizes, across all industries and geographies, and a Software Development Kit that enables partners and integrators to embed it into their business applications.

    This spring SAP released version 4.1 of the software that includes improved interoperability and usability across the BI suite, industry-focused visualizations and spatial analytics, Big Data support for Amazon Elastic MapReduce and Hadoop Hive, and improved access to Oracle's Exadata, OLAP and Essbase. It also includes enhanced workflow capabilities in conjunction with SAP HANA and SAP NetWeaver Business Warehouse (SAP BW).

    "The primary mission of BI has been to help organizations run better by connecting people to the information they need to make better decisions," said Audas. "In all companies, industries and geographies there are new data sources available that didn't exist even a year ago, and the volume of data available to a typical organization is growing at an astounding pace."

    SAP also just launched a cloud-based, self-service BI solution called SAP Lumira Cloud which lets users analyze data and collaborate with colleagues on data, visualizations and other business intelligence artifacts. It is primarily aimed at small or medium organizations and departments within large organizations.

    Personal editions of Business Objects BI start at $99 per user with online purchase. Other prices are tailored to the requirements of the organization.

    Information Builders

    Information Builders has been helping customers analyze data since 1975. This year the company added two new products to its lineup: WebFOCUS Social Media Analytics which uses data from social media interactions to provide insight into sales and marketing, product quality, and other customer-centric issues; and Cloud Hosting Services, a new platform-as-a-service (PaaS) through which customers can combine the benefits of Information Builders’ customizable, scalable BI capabilities with the flexibility afforded by cloud delivery models.

    Information Builders supports every type of user, but pays particular attention to non-technical users that may have difficulty using platforms designed for data analysts.

    "Our best users sometimes don't realize they're using business intelligence," said Kathleen Moran, Information Builder’s global director of Public Relations. "They rely on data for informed, real-time decision making, but their requirements are much different from analysts. As such, solutions for them must be flexible and easy to use -- more like an app than like Excel or other tools -- allowing operational employees, external customers, partners and suppliers to access, understand, and manipulate data."

    Information Builders has an integration line of business that provides integration with hundreds of information systems including structured, unstructured and semi-structured (e.g., XML or EDI documents with textual elements) files; social media streams; ERP, CRM, and other packaged applications; legacy systems, such as hierarchical and network databases; and specialized analytical databases, such as columnar and multi-dimensional data. Its Active Technologies capabilities consist of an HTML5-based bundle that includes data, user interface and an analytical engine, all in the same file.

    WebFOCUS is generally priced based on the servers the software runs on, so customers usually pay more only when the number of concurrent users they have outstrips the power of the server on which they're running.

    MicroStrategy

    MicroStrategy released its first business intelligence product in 1991, a graphical presentation and analysis system for executives. It has built its platform from the ground up, spending about $100 million a year on R&D, rather than acquiring other firms and integrating their software.

    The company focuses on enterprise BI running on large data warehouses, but also accesses data from databases, flat files, text and other enterprise sources. It offers solutions for key verticals (media, financial services, healthcare, retail, hospitality, education) and functions (finance, supply chain, sales, HR, website analytics).

    In 2010 MicroStrategy started offering mobile on the iPad and iPhone and followed it up with two cloud offerings. MicroStrategy Cloud, released in 2011, is an enterprise version in which the data and analytics software are hosted and results are provided to portals, enterprise or departmental analytic apps or to mobile apps. In October 2012 the company released MicroStrategy Cloud Express, which is a monthly subscription model, priced per user, with a capacity-based annual contract. With Express, data volume is limited to 1 GB per user. Data is unlimited with the enterprise version.

    SAS

    According to IDC, SAS holds a 12.7 percent share of the business analytics market, 9 percent of overall BI, and 35.2 percent of advanced analytics. Two key products that help it achieve this are the SAS Enterprise BI Server and SAS Visual Analytics. Both support a wide array of data sources, including databases, spreadsheets and Big Data.

    SAS Enterprise BI Server (EBI) integrates SAS Analytics and SAS Data Management. It includes role-based, self-service interfaces for all types of users within an IT governance framework and a centralized point of administration. Recent enhancements include report delivery through mobile devices. Price is determined based on the server group classification, on an annual fee basis, and it includes technical support.

    "SAS EBI provides easy-to-use interfaces covering a broad range of user bases that are tailored to different types of personas, such as power users, analysts, information builders and decision makers," said SAS Principal Solutions Architect Renato Luppi.

    SAS Visual Analytics leverages SAS’s in-memory analytic engine, the SAS LASR Analytic Server, which is said to provide easy access to analytics, both descriptive and predictive, and also to conduct ad-hoc data analysis, visually explore data, develop reports, dashboards and KPIs then share insights through the Web and mobile tablets. It's scalable and can be used to analyze any size of data, including Big Data.

    Its SAS Visual Analytics supports data discovery and exploration for users across the organization. Recent enhancements were made on the analytics capabilities, with the addition of decision trees and scenario analysis. It currently runs on Linux servers, with the next version also supporting 64-bit Windows. Price is determined based on the number of total cores in the cluster, on an annual fee basis, and it includes technical support.

    IBM Cognos

    IBM made two major analytics acquisitions in recent years: Cognos and SPSS, both of which have been in business since the 1960s. Both are now part of the IBM Software Group's Business Analytics Portfolio. The IBM Cognos 10.x suite includes versions ranging from a free version for visualizing spreadsheets on a desktop, Cognos Insight Personal Edition, at the entry-level end of the scale, up through an Enterprise edition which runs on AIX, HP Itanium, HP-UX, Linux, Solaris or Windows and analyzes databases, spreadsheets, unstructured data and Big Data.

    For workgroups and midsized companies, IBM released Cognos Express which consists of four modules: Reporter, Advisor (analysis and visualization), Xcelerator (Microsoft Excel analysis) and Planner (planning, budgeting and forecasting). The modules can be purchased separately or as a complete suite.

    Drew Robb is a freelance writer specializing in technology and engineering. Currently living in California, he is originally from Scotland, where he received a degree in geology and geography from the University of Strathclyde. He is the author of Server Disk Management in a Windows Environment (CRC Press).


    Business Analytics Software delivers planning for midsized companies. | killexams.com real questions and Pass4sure dumps

    Press Release Summary:

    Integrating planning, analysis, and reporting capabilities, IBM Cognos Express offers Web-based console that manages administration during installation, deployment, and management. Program allows access to daily sales, marketing, and operations information and includes in-memory analytics server for managing data, business rules, and calculations. Suited for retail, banks, manufacturers, and insurance companies, program is available in 3 products offered together or individually.

    Original Press Release: IBM Unveils New Business Analytics Software for Midsized Clients

    - IBM Cognos Express delivers low-cost analysis, reporting and planning capabilities to midsized organizations in a matter of hours -

    LOS ANGELES, Sept. 14 / / - MIDSIZE ENTERPRISE SUMMIT WEST - As part of IBM's ongoing investment in business analytics, IBM (NYSE: IBM) today launched IBM Cognos Express, an all-in-one business intelligence and planning solution specifically designed and priced for midsized clients. Deployed in just a matter of hours, the new solution offers clients a low-cost and low-risk, integrated approach to planning, analyzing and reporting performance, identifying trends, and ultimately helping businesses make smarter business decisions.

    A recent IBM Global CIO Study involving 2,500 CIOs from 78 countries - the largest study of CIOs ever conducted - found that 83% of midmarket executives ranked "business intelligence and analytics" as their top priority for improving competitiveness and cutting costs. Faced with limited budgets and overstretched IT resources, midsized organizations are seeking faster and more affordable analytics solutions that can help them cope with information overload.

    The new IBM Cognos Express solution provides pre-configured business analytics and planning capabilities in a single offering, enabling midmarket executives to quickly launch their business analytics strategy and then evolve it as their needs grow. The solution easily plugs into an organization's existing infrastructure and can be up and running in just a few hours. New capabilities can then be added over time as business requirements change. The new solution also offers a centralized, Web-based console that manages all administrative aspects of installation, deployment and ongoing management, minimizing the need for IT staff assistance.

    "In the quick-service hamburger business, our success depends heavily on understanding what our customers want, then tailoring our operations accordingly to keep them coming back again and again. This is only achievable if you have the right access to information and fast and efficient means of communicating goals to the field," said James Irvine, financial controller with the 15-outlet Wendy's Old Fashioned Hamburgers franchise chain in New Zealand. "IBM Cognos Express, with its deep analytics capabilities, is helping midsized companies like ours quickly glean daily sales, marketing and operations information and make the right business decisions to remain competitive."

    Through its self-service environment, IBM Cognos Express allows clients to easily build reports, analyses, dashboards and multi-dimensional plans on their own, saving time and ensuring they remain responsive to competitive pressures. For instance, instead of waiting for the IT department to funnel reports that are often outdated by the time they are received, individual retail store managers can now immediately tap into IBM Cognos Express to build their own daily store sales reports. This enables them to forecast sales against corporate objectives, and adjust promotions and inventory levels accordingly. This immediate access to critical business information better positions them to maximize revenues and stay one step ahead of their competitors.

    The solution also comes with an in-memory analytics server that allows clients to centrally manage data, business rules, and calculations. By ensuring business information is accurate and consistent across an organization, IBM Cognos Express gives midmarket managers the confidence to focus their efforts on managing the business, instead of questioning the data.

    "Midsized organizations are the engines that will lead the global economy back to growth and prosperity. Even in today's unsettled landscape, midsized companies are striving to better harness their information so they can continue to innovate and grow," said Ben Plummer, director of IBM's Cognos midmarket business unit. "We are committed to helping our midmarket clients harness the power of analytics with immediate, less-costly access to business insights, with the predictive abilities they need to make better, sharper, timelier decisions."

    Industry-Focused Analytics Capabilities

    IBM Cognos Express provides a complete spectrum of analytic capabilities - including reporting, analysis, dashboards, scorecards and scenario planning - across all industries. For instance:

    - a small retail chain can take advantage of analytics to managemerchandise levels across all outlets to better control inventorycosts and meet consumer demands

    - midsized banks can quickly discover underlying trends and anomalies intheir credit practices, then adjust loan portfolios appropriately toensure healthy, profitable lending operations

    - a manufacturer can create plans, budgets and forecasts to expand itscustomer base, then make instant, on-the-fly adjustments to respondeffectively to rapidly-changing market conditions

    - an insurance company can clearly communicate business priorities toits member agents using dashboards that provide an at-a-glance view ofcurrent performance, and scorecards that easily pinpointorganization-wide objectives

    "IBM is the first to truly deliver a solution that is right-sized in terms of both cost to purchase and cost to implement without sacrificing capabilities," added Neil Morgan, president of BrightStar Partners, an IBM Business Partner. "IBM Cognos Express represents a terrific opportunity to help us provide our clients with a simple solution that will enable midmarket business executives and employees to make truly informed decisions based on data and not simply gut feel."

    Built on an open platform, the IBM Cognos Express portfolio includes three products that can be purchased together or individually to meet a specific need:

    - IBM Cognos Express Reporter - lets business users securely access anytype of data to create detailed financial, operational, transactionalproduction reports and ad hoc queries using simple drag and dropauthoring capabilities

    - IBM Cognos Express Advisor - offers sophisticated analysis and "whatif" scenario planning for long- and short-term performanceforecasting. Key metrics can then be shared among stakeholders usinglive dashboards

    - IBM Cognos Express Xcelerator - helps managers transform their commonspreadsheets with an underlying in-memory analytics engine forreal-time multidimensional analysis, planning, budgeting andforecasting

    IBM Cognos Express is part of a broader family of new software and hardware offerings being launched today through the IBM General Business Express Advantage program.

    Availability:

    IBM Cognos Express Reporter, IBM Cognos Express Xcelerator, and IBM Cognos Express Advisor will be available in mid-September 2009, either directly from IBM or its network of resellers worldwide.

    While market and credit conditions are evolving, IBM Global Financing continues to lend to qualified customers. IBM Financing Advantage offers a comprehensive portfolio of financing solutions to help address the requirements of midsized businesses to fund their IT agendas, maximize working capital, recover technology value and manage risk.

    Virtual Launch Event:

    IBM will be hosting an IBM Cognos Express Virtual Launch event on Tuesday September 29, 2009 from 9:45 am - 4 pm Eastern. The event will feature product demonstrations and technical overviews on BI and analytics for the midmarket, as well as an Expo Area and Communications Lounge where participants can chat live with IBM representatives and business partners. To register, please go to http://www.ibm.com/cognos/express

    About IBM:

    For more information about IBM Information Management, please visit http://www-01.ibm.com/software/data/

    For more information about IBM midsized business solutions and offerings, please visit http://www-304.ibm.com/businesscenter/smb/us/en/

    Follow developments on IBM Business Analytics at IBM Business Analytics & Optimization Online Press Kit, IBM Business Analytics & Optimization: Smarter Planet on Tumblr and IBM Business Analytics on Twitter. An IBM video, "Analytics: How it Works," is available on YouTube.

    Media Contact:

    David DeRosa

    IBM

    613-356-6033

    david.derosa@ca.ibm.com

    Source: IBM

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    IBM COG-320 Exam (IBM Cognos Xcelerator and Advisor V.9) Detailed Information



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