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Vendor : IBM
Exam Code : M2080-663
Exam Name : IBM Digital Marketing Optimization Sales Mastery v1
Questions and Answers : 40 Q & A
Updated On : October 16, 2018
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M2080-663 IBM Digital Marketing Optimization Sales Mastery v1

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M2080-663 exam Dumps Source : IBM Digital Marketing Optimization Sales Mastery v1

Test Code : M2080-663
Test Name : IBM Digital Marketing Optimization Sales Mastery v1
Vendor Name : IBM
Q&A : 40 Real Questions

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IBM IBM Digital Marketing Optimization

IBM meals trust Expands Blockchain community to Foster a Safer, greater transparent and efficient world food device | killexams.com Real Questions and Pass4sure dumps

(MENAFN Editorial) iCrowdNewswire - Oct 14, 2018

IBM (NYSE:IBM) these days introduced growing to be adoption of its meals give chain network, IBM food have faith. The blockchain-based cloud community offers taking part marketers, suppliers, growers and food trade suppliers with information from across the food ecosystem to enable greater traceability, transparency and effectivity.

The community is now often accessible after 18 months in checking out, throughout which thousands and thousands of particular person meals items had been tracked with the aid of dealers and suppliers.

The ecosystem of community individuals continues to develop, and nowadays, main world retailer Carrefour announced they will use the IBM meals have confidence blockchain community to beef up their food excellence moves. As one of the vital world's main sellers with greater than 12,000 outlets in 33 international locations, Carrefour stores will in the beginning use the answer to spotlight consumers' confidence in a number of Carrefour-branded items. As a dedication of the retailer's Act for Foodprogram, the answer is anticipated to expand to all Carrefour manufacturers worldwide by using 2022.

"Being a founding member of the IBM meals trust platform is an excellent possibility for Carrefourto accelerateand widen the mixing of blockchain know-how to our items so as to provide our customers with protected and undoubted traceability," stated Laurent Vallée, normal secretary of Carrefour. "here is a decisive step in the roll-out of Act for food, our global application of concrete initiatives in want of the meals transition."

the usage of blockchain for trusted transactions, food will also be instantly traced back to its source in as little as a couple of seconds as a substitute of days or perhaps weeks. not like normal databases, the attributes of blockchain and the capacity to permission facts, allows community participants to benefit a new degree of relied on advice. Transactions are recommended through assorted events, leading to an immutable single version of the fact.

"The foreign money of have confidence nowadays is transparency and attaining it in the enviornment of meals security occurs when responsibility is shared,"Bridgetvan Kralingen,senior vp,IBMGlobal Industries, purchasers, structures andBlockchain. "That collaborative method is how the individuals of IBM food believe have proven blockchain can fortify transparency and drive meaningful enhancements to meals traceability. in the end that offers company advantages for participants and a more robust and safer product for patrons."

A transforming into EcosystemThe participants of IBM food have confidence have helped construct a powerful international enterprise answer it truly is interoperable and built on open requisites. here's designed to permit groups within the food trade to run their organizations extra without difficulty and provide safer meals at lower expenses.

in addition to Carrefour, organizations becoming a member of IBM meals have confidence include:

  • leading cooperative Topco pals, LLC, representing forty nine contributors, accomplishing over 15,000 stores and 65 million weekly valued clientele;
  • Retailer-owned cooperative Wakefern, representing 50 member agencies and 349 shops;
  • Suppliers including BeefChain, Dennick Fruit supply, Scoular andSmithfield.
  • "Blockchain holds the abilities to support us be extra clear and radically change how the meals business works by speeding up investigations into contaminated meals, authenticating the starting place of food, and providing insights about the circumstances and pathway the meals traveled to identify opportunities to maximize shelf lifestyles and cut back losses as a result of spoilage," saidEd Treacy, vp of supply Chain Efficiencies on the Produce advertising affiliation.

    These newest members be part of a flow it really is accelerating among agents and suppliers. as an instance, Walmart, an early proponent of blockchain know-how,currently announcedthat it'll start requiring its leafy eco-friendly suppliers to seize digital, end-to-end traceability adventure tips using IBM meals believe.

    past the intention of making meals safer, the IBM food have faith network and accompanying solutions have increased to center of attention on optimizing the food give. This comprises producing insights on product freshness, decreasing waste and making the deliver chain extra collaborative and transparent.

    IBM is working with features and expertise providers to contribute critical deliver chain, provenance, checking out and sensor facts to the blockchain ecosystem. via a library of IBM meals believe APIs, hardware, software and know-how groups can write transaction data directly onto the blockchain network to supply positive insights.

  • 3Mis working with IBM to permit its meals safeguard diagnostic machine to communicate with the blockchain network, should a meals manufacturer decide to allow this capacity.
  • Centricity, a grower-owned business, makes it easy to assemble, give protection to and share agronomic and compliance statistics between methods and trading companions, even with codecs.
  • Trellis Frameworkis an open-source meals business regular and API service that makes it possible for precise-time connections between businesses and machines with full automation that scales.
  • Emersonis leveraging its advanced bloodless chain know-how to supply temperature-connected assistance on in-transit, refrigerated cargo to increase shelf lifestyles estimates and food freshness, enabling greater actionable information for community individuals.
  • "The vigour of IBM meals have confidence is in bringing together not simplest marketers and suppliers however additionally the relaxation of the ecosystem touching our meals deliver," saidNatalie Dyenson, vice chairman, food security & nice, Dole. "for instance, Dole is working with Centricity, a grower-owned associate, to connect audit records to the blockchain by using leveraging the Trellis framework as a standard for the produce trade, the use of existing codecs and techniques. through simplifying on-farm and front-workplace reporting and inserting records on the blockchain, IBM meals have confidence has helped Dole liberate the price of compliance records across our suppliers and companions in a value-beneficial manner."

    Governance for Shared a NetworkIBM food believe uses a decentralized model to permit numerous taking part contributors of the meals provide chain from growers to suppliers to sellers to share food origin details, processing facts and transport information on a permissioned blockchain network. each node on the blockchain is managed with the aid of a separate entity, and all information on the blockchain is encrypted. The decentralized elements of the network enable all events to work collectively to be sure the records is depended on.

    As one of the most biggest and most lively business blockchain networks in production thus far, IBM food believe contributors pioneered a finished governance mannequin for the community to help make certain that the rights and tips of all contributors will be managed and guarded accurately. The governance mannequin ensures each member abides with the aid of the same set of rules. businesses that add records continue to personal the records, and the data proprietor is the just one that may supply permission for statistics to be viewed or shared. critical blockchain network administration considerations were addressed, together with statistics entry, membership, interoperability and protection and hardware necessities, whereas featuring a consistent method to standardize facts.

    accepted AvailabilityAvailable today globally, IBM food have confidence runs on the IBM Cloud and lines enterprise-category safety, reliability and scalability. The groundwork of the know-how relies on Hyperledger textile, an open source blockchain framework hosted by means of the Linux groundwork. furthermore, the network includes compatibility with the GS1 commonplace used by way of a great deal of the meals business to be sure interoperability for traceability programs.

    individuals can opt for from three IBM meals trust utility-as-a-carrier modules with pricing it is scaled for small, medium and world businesses, beginning at$a hundred USDper month. Suppliers can make a contribution records to the network at no cost.

  • trace The trace module allows individuals of a meals ecosystem to greater securely trace items in seconds to help mitigate cross-illness, and cut back unfold of food-borne sickness and unnecessary waste a manner that regularly takes weeks using other strategies.
  • Certifications The certifications module helps investigate the provenance of digitized certificates, equivalent to biological or fair trade. It additionally permits members throughout the ecosystem to without difficulty load, manipulate and share food certifications digitally, dashing up certificate administration with the aid of up to 30 percent.
  • statistics entry and access The facts entry and entry module allows for individuals to securely upload, entry and manage statistics on the blockchain.
  • IBM meals believe is attainable as a subscription provider for members of the food ecosystem to be part of. For greater tips on availability, please visithere.

    About IBM Blockchain

    IBM is recognized as theleading commercial enterprise blockchain issuer. The company's analysis, technical and business consultants have broken barriers in transaction processing speeds, developed the most advanced cryptography to secure transactions, and are contributing thousands and thousands of traces of open supply code to improve blockchain for groups. IBM is the chief in open-source blockchain solutions developed for the enterprise. on the grounds that 2016, IBM has labored with hundreds of clients throughout fiscal features, provide chain, govt, retail, digital rights administration and healthcare to put in force blockchain purposes, and operates a few networks operating live and in creation. The cloud-based mostly IBM Blockchain Platform gives you the end-to-end capabilities that valued clientele should at once set off and correctly strengthen, operate, govern and relaxed their personal business networks. IBM is an early member of Hyperledger, an open source collaborative effort created to improve pass-business blockchain applied sciences. For extra counsel about IBM Blockchain, visithttps://www.ibm.com/blockchain/or follow us on Twitter at @ibmblockchain.

    Contact:Hannah Slocum, [email protected]

    Contact suggestions:

    Contact: Hannah Slocum, [email protected]

    MENAFN1410201800703403ID1097566645

    IBM Food Trust Expands Blockchain Network to Foster a Safer, More Transparent and Efficient Global Food System

    IBM debuts personalization-concentrated AI equipment forward of vacations | killexams.com Real Questions and Pass4sure dumps

    Dive brief:
  • IBM unveiled a suite of latest artificial intelligence (AI) advertising and marketing options at promoting Week 2018, including Watson ads Omni, an new release of Watson adverts that allows for marketers to install AI-powered interactive placements on any digital web site. Lego methods will be the first manufacturer to make use of Watson ads Omni on Black Friday, in response to information shared with marketing Dive. The ad structure became knowledgeable on 35 distinct Lego items and allows for the toy manufacturer to create tailored responses to buyer hobbies and desires.
  • another new device, the IBM Media Optimizer, leverages MediaMath's cloud-primarily based demand-aspect platform (DSP) and information management platform (DMP) with a intention of helping to optimize programmatic media spend. by using leveraging Watson AI, the media optimizer also aims to aid marketers centralize their paid and owned client conduct facts within an integrated platform that permits for effective campaign size and adjustment. The tool includes anything IBM calls clever Bidder, which makes use of AI to enrich programmatic paid media spend and have an impact on by decreasing cost per acquisition. clever Bidder does this by examining the time, channel and bid price for each and every advert placement for each and every audience in accordance with conversion probability in true time. 
  • IBM at promoting Week also brought Predictive Audiences, a new focused on skill leveraging deep researching with neural networks and LiveRamp's IdentityLink. The device intends to assist marketers enhance fashions of their goal consumer as a way to offer greater actual concentrated on and contextual relevance. The solution layers in continuous records indicators, like area, weather and first-party CRM facts, with third-birthday party data from the LiveRamp information save in an effort to determine buyers that often is the most or least likely to take a specific motion. 
  • Dive insight:

    IBM's new Watson-powered choices concentrated on personalization, campaign concentrated on and optimization arrive forward of the vital break season, the place income are increasingly focused on channels like e-commerce. With equipment like Watson advertisements Omni, IBM is looking to help manufacturers cater to extra selected audiences — in Lego's case, mothers trying to purchase a toy set for their toddlers — via sourcing more advice at once from the buyer and analyzing that information through AI.

    "mothers might be able to say, 'right here [are] my child's ardour points' — they love dinosaurs, they love pirates ... and what Lego's building for them, through the use of AI and a bunch of distinct, layered focused on items, [is] a advice engine," Carrie Seifer, Watson advertising's chief earnings officer, advised advertising Dive at advertising Week. 

    IBM also announced that Behr Paint is the first retail manufacturer to leverage its interactive Watson advertisements, which launched in 2016 at promoting Week. different classes, together with car, healthcare and CPG, have already viewed success with the layout. 

    The garden care enterprise TruGreen, as an instance, all started the use of Watson ads in April to give customized planning strategies, answer questions on garden protection and fasten buyers to experts. finest Western additionally partnered with IBM on an AI-powered campaign to offer vacation planning and go back and forth advice, accommodation ideas and presents. each brands' adverts ran on The climate Channel app and weather.com, which IBM owns. 

    For Behr, the enterprise is combining Watson's natural Language Processing and Tone Analyzer capabilities to offer personalized paint color suggestions in keeping with the mood or feeling a purchaser wishes for their house.

    "You layer in different facts sources like Behr's product line, social sentiment, tips that the customer's supplying you with as they interact with the advert ... that [data] begins to get a little bit thick," Seifer said. "AI will are available in and view all of the facts in true-time and say, 'this is the paint, here is what remember to decorate with.'"

    Peter Adams contributed reporting.


    Digital advertising Institute Fortifies U.S. Presence to satisfy Surging Demand for primary knowledge amongst advertising experts | killexams.com Real Questions and Pass4sure dumps

    DALLAS, Oct. 10, 2018 /PRNewswire/ -- The Dublin-primarily based Digital advertising and marketing Institute (DMI), the global ordinary in digital marketing professional learning and certification, nowadays proclaims the launch of its first U.S. workplace in Dallas, Texas. DMI's rising U.S. presence addresses the business's training gap for quintessential marketing competencies.

    Demand for digital advertising knowledge is outpacing deliver. within the U.S., McKinley's 2017 marketing Hiring trends report found that demand for digital marketing skill is fifty six %, with energetic give at 24 %. additionally, in line with Statista, an estimated 2.sixty two billion individuals should be using social media platforms in 2018, and that quantity is envisioned to bounce as much as an mind-blowing 3.02 billion clients through 2021.

    DMI already has constructed a strong foundation within the U.S. It counts a hundred and forty U.S. manufacturers, companies, universities and companies, equivalent to IBM, Black & Decker, Microsoft, Straumann and PwC, as partners. DMI has been promoting its digital advertising licensed education offering within the U.S. for a number of years and initiatives a doubling of its U.S. membership base in five years by way of 12 months-conclusion 2019. this could add to its world number of 14,000 certified and 27,000 individuals. The Dallas workplace is at the moment home to seven personnel out of a complete of 92 international.

    "Digital advertising talents is not only simple for every marketer, however each employee," observed Ken Fitzpatrick, CEO of DMI. "As businesses transform to a digital first world, advertising and marketing have to mirror this evolution. CMOs and their groups need the digital abilities to thrive as brands compete to win market share. Non-entrepreneurs have to also have a superior knowing of the way to talk with valued clientele and other stakeholders the usage of digital ability."

    The digital marketing certification enterprise additionally convened its global business Advisory Council (GIAC) this September in manhattan to advise on and analyze present and future trade developments, similar to statistics privateness and have faith. The GIAC consists of most of the world's main market specialists and may deliver counsel for entrepreneurs globally and route to DMI in continuing to align its researching and education certifications to the wants of the marketplace.

    "As a world chief who works in the CPG industry and across most commerce sectors, having a powerful connection to DMI gives fabric cost to my work with valued clientele and our device," mentioned Barry Thomas, vice president, global consumer and channel, The Coca-Cola enterprise. "furthermore, the DMI GIAC is a very strong network of digital commerce and market leaders, which i am just proud to be a part of."

    "joining the GIAC was critical as it is vital in shaping what our future leaders need to be trained and evolve within the digital advertising and marketing self-discipline," pointed out Tom Kendall, Head of Digital advertising (Europe) at IBM. "I additionally wanted to be a part of the council to work with a depended on enterprise and hear from my friends in the council in shaping how we are able to teach a person from a digital specialist to a digital advertising supervisor to a digital strategist to a digital leader."

    on account of the GIAC assembly, DMI compiled crucial insights about way forward for digital advertising. listed below are one of the most findings:

    1)     A digital capabilities hole exists - marketers are increasingly relying on digital platforms to execute campaigns and account for their work. Digital advertising advantage are set to boost in value coupled with the price of crucial and strategic thinking. A competencies hole costs the USAeconomic climate a whopping $1.three trillion every year and is derived at a time when productivity boom is already down over historic intervals.

    2)    cellular is the standard advertising channel - although just about all channels are seen as vital to marketers and are set to acquire investment, despite the fact getting to know mobile advertising is more and more vital to build a superb application. in accordance with ComScore, 1.eight billion or greater americans use cellular gadgets globally, and 64 percent of american citizens now own a smartphone. additionally, forty eight percent of information superhighway searches begin on cellular gadgets.

    three)    AI and laptop learning are suitable priorities for CMOs - Three in four organizations that enforce AI and laptop gaining knowledge of boost income of recent products and features with the aid of more than 10 % in accordance with Capgemini. significant future investment in marketing will focal point on synthetic intelligence, machine researching, social consumer service and emotional engagement.

    About Digital advertising Institute:DMI is a worldwide digital marketing skilled researching and certification physique with over 27,000 alumni participants and companions in over a hundred countries. established in eire with a US workplace in Dallas, it is backed with the aid of Spectrum fairness, a number one U.S. based mostly boom equity company. purchasers include IBM, Black & Decker, Microsoft, PwC, institution of Utah and university of Vermont. DMI's world trade Advisory Council, which includes entrepreneurs from Coca-Coca, facebook, Google, Hubspot, LinkedIn, IBM, IAB, WPP and greater, gives input and to DMI's certification classes and trade tendencies.

    Media contact:

    Stephen SumnerLightspeed PR+1 845-489-0612stephen@lightspeedpr.com

    View normal content material:http://www.prnewswire.com/news-releases/digital-advertising and marketing-institute-fortifies-us-presence-to-meet-surging-demand-for-primary-capabilities-among-advertising-authorities-300728693.html

    source Digital advertising and marketing Institute

    Copyright (C) 2018 PR Newswire. All rights reserved


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    IBM and ClickSoftware Deliver Field Force Optimization on WebSphere Everyplace Access | killexams.com real questions and Pass4sure dumps

    By WebSphere News Desk

    Article Rating:

    November 5, 2003 10:36 AM EST

    Reads:

    10,066 (November 5, 2003) - ClickSoftware, a provider of end-to-end service optimization solutions, has developed an integrated solution for wireless field force automation with IBM. Enterprise organizations can use the IBM WebSphere Everyplace Access mobile solution to transfer data from field service employees to ClickSoftware's ServiceOptimization Suite.

    The integrated solution enables service engineers to send and receive updated information on customer requests, the status of tasks or unexpected delays, for constant re-optimization of workload, schedules and logistics in the field. The Proof of Concept currently resides at IBM's La Gaude Technology Park, IBM's largest customer demonstration center in Europe, located in the south of France. Development of the integrated solution was initiated as a result of demand from utilities, telecommunications, healthcare, white goods, and high-tech companies.

    "Service operations are increasingly seen as a competitive differentiator, and a potential profit center, so making best use of available resources is key," said Frank Boudinet, IBM Wireless Solution Architect. "Now we can offer a mobile service optimization solution on any scale for telecommunications, utilities, white goods manufacturers, or any customer-focused business with field service staff. The solution is easily implemented and provides a fast ROI for customers."

    With the new integrated solution, service engineers in the field receive an SMS message from ClickSchedule alerting them to a new task. The engineers can download work details to a PDA or laptop, and, as they complete jobs throughout the day, can update the central system remotely with work done, parts used, and customer billing details. ClickSoftware's ServiceOptimization Suite manages any changes to the schedule or skills and parts required, and automatically re-optimizes available resources for customers.

    WebSphere Journal News Desk trawls the world of e-commerce technologies for news and innovations and presents IT professionals with updates on technology trends, products, and services in the WebSphere family.

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    Software optimizes bandwidth and helps ensure security. | killexams.com real questions and Pass4sure dumps

    Press Release Summary:

    WebSphere® Everyplace(TM) Connection Manager v5 is a distributed, scalable, multipurpose communications platform that allows enterprises to extend existing applications to mobile workers over many different wireless and wireline networks. It creates mobile Virtual Private Network that encrypts data over vulnerable wireless LAN and wireless WAN connections. Network intelligence senses, selects, and prioritizes network connections.

    Original Press Release: IBM WebSphere Everyplace Connection Manager V5 Can Enable Enterprises to Extend Existing Applications to Mobile Users Over Multiple Networks; WECM Starter Edition Updated

    At a GlanceWebSphere® Everyplace(TM) Connection Manager (WECM) V5 offers:o Wireless network data optimization via improved data communication efficiencies for a Virtual Private Network (VPN)o High level of security with AES, DES, 3DES, RC5, SSL, WTLS, and FIPS 140-2 certificationo Seamless cross network roaming and session stabilityo Network intelligence that senses, selects, and prioritizes network connectionso High reliability and scalability by supporting gateway clustering, distribution across multiple sites, and High Availability Cluster Multiprocessing (HACMP)o Clientless connection to allow Web browser access to information behind the firewallo Thin client access optionso Server integration with existing AAA via Remote Authentication Dial-In User Service (RADIUS) support, and directory via Lightweight Directory Access Protocol (LDAP) and ODBC databaseso Two-way messaging for WAP, SMS, packet radio, and paging networks

    WECM Starter Edition V5 replaces WECM Starter Edition V4.2.

    OverviewWebSphere Everyplace Connection Manager (WECM) V5 allows enterprises to efficiently extend existing applications to mobile workers over many different wireless and wireline networks. It allows users with different application needs (based on transmission costs, coverage, or devices) to select the wireless network that is best for their specific situation. WECM V5 can be used by service providers to provide highly encrypted, optimized solutions to their enterprise customers.

    WECM V5 is a distributed, scalable, multipurpose communications platform designed to optimize bandwidth, help reduce costs, and help ensure security. It creates a mobile VPN that encrypts data over vulnerable wireless LAN and wireless WAN connections. It integrates an exhaustive list of standard Internet Protocols (IP) and non-IP wireless bearer networks, server hardware, device operating systems, and mobile security protocols.

    WECM V5 supports the Wireless Application Protocol (WAP), including WAP Wireless Session Protocol (WSP). When configured as a WAP gateway, WECM V5 can provide connectivity for multivendor WAP V1.1 and V1.2 client services. As a WAP push proxy gateway, it allows external applications to push various content down to WAP devices.

    Refer to the Description section for more information about the features, functions, and benefits of WECM V5.

    WECM V5 Without WAP: For customers who do not need WAP functions, WECM V5 without WAP is available for a lower price.

    WECM V5 Updates WECM Starter Edition: WECM Starter Edition V5 provides the same functionality as WECM V5 with WAP but licensing is limited to a maximum of 50 users. Terms and pricing are designed for customers who want to start with a smaller initial investment, then expand at a later time. Conversion to the full entitlement licensing of WECM V5 or WECM without WAP is available for a 25% discount.

    For more information, contact your Pervasive Computing Division representative or visit our Web site at:http://www.ibm.com/pvc

    Key PrerequisitesWECM V5 operates in selected AIX®, Solaris, and Linux environments.Refer to the Technical Information section for detailed requirement information.

    Planned Availability Dateso June 27, 2003: Electronic Download (English)o July 25, 2003: Media Pack on CD-ROM (English)o July 25, 2003: Electronic Download (Multilingual)o August 22, 2003: Media Pack on CD-ROM (Multilingual)

    Related Thomas Industry Update Thomas For Industry


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    IBM M2080-663 Exam (IBM Digital Marketing Optimization Sales Mastery v1) Detailed Information



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