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9A0-394 Adobe Media Optimizer commerce Practitioner

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9A0-394 exam Dumps Source : Adobe Media Optimizer commerce Practitioner

Test Code : 9A0-394
Test denomination : Adobe Media Optimizer commerce Practitioner
Vendor denomination : Adobe
exam questions : 50 true Questions

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Adobe Adobe Media Optimizer Business

Adobe Redefines Digital promoting with unique Predictive Modeling Capabilities | killexams.com true Questions and Pass4sure dumps

LONDON--(business WIRE)--Adobe pinnacle EMEA, The Digital advertising and marketing conference — Adobe (NASDAQ: ADBE) today introduced a major unique release of Adobe Media Optimizer, the business’s most superior digital promoting platform. The newest innovations enhance performance by up to 25 % through new, predictive modeling algorithms that accurately forecast and optimize campaigns throughout search, sociable and divulge channels. The absolutely redesigned consumer interface maximizes marketer effectivity via simplified crusade management, creative statistics visualizations, and controls that do into upshot crusade alterations within seconds.

“precisely predicting crusade performance across pcs and mobile platforms is essential for greatest success within the programmatic advert market,” pointed out Justin Merickel, senior director of promoting solutions, Adobe. ”Adobe Media Optimizer is the first retort in the commerce to in reality pioneer algorithmic optimization. by pass of capitalizing on huge records, customers can precisely predict crusade outcomes for optimum revert on their investment.”

Integration with Adobe marketing Cloud enhances Adobe Media Optimizer’s cost with records administration, collaboration equipment, single sign-on, tag management, and seamless aspect sharing to accomplish consumers greater a success. main unique points in Media Optimizer can exist create instantly and encompass:

  • subsequent-technology Predictive Modeling Algorithms: unique algorithms consume the energy of huge statistics to precisely predict crusade efficiency and power ROI across computing device and cellular instruments. marketers can evaluate their options to boost performance in real-time and automate finances allocations via crusade simulations and spend innovations. enjoyable cell bid changes in Media Optimizer allow marketers to besides manipulate search advertising bids on the Fly and by device classification, geo region, audience, time of day, and other attributes.
  • Unified crusade analysis: through the taut integration with Adobe Analytics, web site assignation records is handed to Media Optimizer whereas Media Optimizer is sending search engine metrics (e.g. impressions, click quantity, can pervade per click, etc.) to Analytics, giving entrepreneurs a unified evaluation and holistic insights into their campaigns. With the combination, Media Optimizer customers believe seen search crusade performance augment via an additional seven to 25 p.c, with a regular raise of 16 %.
  • extended audience reach: audience management capabilities in Media Optimizer allow marketers to efficaciously manipulate and optimize remarketing lists for Google search advertisements. With appear to be-alike modeling, marketers can determine unique possibilities whose features and behaviors are corresponding to redress purchasers, extra extending crusade attain. A unified view of indelicate audiences allows for marketers to additionally quickly determine excessive-price shoppers and carry targeted messages that animate them to behave.
  • actual-Time crusade administration: a completely redesigned person interface advances the person journey with the aid of making it less complicated to set-up, modify, video display, and optimize campaigns across channels in actual time. unique tools to forecast efficiency when budgets and goals alternate provide entrepreneurs full flexibility and relieve accomplish positive that the redress message reaches the redress viewers at the preempt time.
  • Retail promoting Optimization: with the aid of integrating feed and crusade administration, retail campaigns can now exist simplified at scale. Google looking campaigns and inventive property for monitor advertising can besides exist managed from a single, optimized feed. moreover, the streamlined feed and reporting structure presents redress attribution to pressure elevated earnings.
  • consumer charges

    Keith Nichols, international Digital advertising and marketing & Mobility, Thermo Fisher Scientific

  • "we believe now seen great performance beneficial properties with Adobe Media Optimizer and its integration with Adobe Analytics. Media Optimizer's predictive modeling capabilities believe improved their crusade ROI by using seventy eight% and the retort gives accurate forecasts to assist us rush extra advantageous digital advertising and marketing programs.”
  • Christopher Jowsey, senior supervisor of net Ecommerce, Lenovo

  • “Adobe Media Optimizer makes it feasible for us to without rigor deem and enhance how each and every channel is performing. With that information, they are able to first-rate-tune their channel combine and invest appropriately in every for the best feasible revert on advert spend (ROAS). moreover, the unified evaluation and holistic perception into their campaigns the consume of the combination between Adobe Media Optimizer and Adobe Analytics has these days contributed to an eleven percent uplift in search crusade efficiency.”
  • additional resources

    About Adobe Media Optimizer

    Adobe Media Optimizer, considered one of six options in Adobe marketing Cloud, is the trade’s most advanced digital advertising platform delivering ad management, optimization and forecasting across search, parade and sociable media channels. Used with the aid of greater than 500 international consumers, Adobe Media Optimizer can provide more than 300 million potentialities each month and manages more than $2 billion in annualized ad spend on behalf of its customers.

    About Adobe marketing Cloud

    Now there’s a state that places everything digital entrepreneurs want in one spot. It’s called the Adobe marketing Cloud. It contains a complete set of analytics, social, promoting, concentrated on, web and app journey administration and move-channel crusade management options as well as core functions and mobile capabilities that bring together everything entrepreneurs deserve to know about their campaigns. So marketers can accept from information to insights to action, faster and smarter than ever.

    About Adobe systems integrated

    Adobe is altering the district through digital experiences. For more assistance, hunt recommendation from www.adobe.com.

    © 2014 Adobe programs incorporated. indelicate rights reserved. Adobe and the Adobe brand are both registered logos or logos of Adobe systems included in the u.s. and/or other international locations. indelicate other trademarks are the property of their respective house owners.


    Adobe updates Media Optimizer and Analytics | killexams.com true Questions and Pass4sure dumps

    Adobe has released an up-to-date version of its Adobe Media Optimizer which it famous will power a 25% bump in performance.

    The refreshed Media Optimizer aspects unique predictive modelling algorithms to forecast and optimize campaigns across search, sociable and divulge channels.

    “precisely predicting crusade performance across pcs and mobile systems is vital for most excellent success in the programmatic ad market,” Justin Merickel, senior director of advertising solutions Adobe, pointed out. ”Adobe Media Optimizer is the primary solution within the commerce to in reality pioneer algorithmic optimization. by using capitalizing on huge facts, valued clientele can precisely predict crusade results for maximum revert on their funding.”

    The “next –era” predictive modeling algorithms uses massive facts to foretell crusade efficiency and entrepreneurs can consume crusade simulations and spend techniques to automate finances allocations. Adobe besides said it makes it feasible for entrepreneurs to manage search advertising bids “on the fly” with criteria together with geo-location and time of day.

    it's integrated with Adobe Analytics, the Adobe advertising and marketing Cloud and might establish unique prospects and high-cost shoppers to enable centered messages.

    Adobe has besides brought capabilities to its Adobe Analytics including entry to are animate event facts, predictive analytics a unified section builder, cell app analytics and Apple iBeacon guide.

    invoice Ingram, vice president of Adobe Analytics and Adobe Social, observed: “these days’s information takes the power of Adobe Analytics to a unique level, with predictive capabilities and mobile performance that exist positive entrepreneurs can maximize both influence and profits."


    AppsFlyer publicizes comprehensive Integration with Adobe marketing Cloud | killexams.com true Questions and Pass4sure dumps

    SAN FRANCISCO, CA--(Marketwired - Mar 17, 2017) - AppsFlyer, a number one cellular attribution and advertising facts analytics company whose mission is to accomplish the advertising and marketing industry extra measureable, these days introduced its platform integration with Adobe advertising Cloud. The finished solution empowers digital advertisers to buy into account the revert on investment (ROI) of their cellular spend as a partake of their move-channel ideas, and is now attainable to present Adobe purchasers.

    without cell attribution, digital advertisers visage the problem of connecting their cellular advertising and marketing spend to their app salary and overall client existence-time cost. AppsFlyer's consumer-degree information extends the insights provided via Adobe through a seamless integration into Adobe Analytics, Adobe viewers manager and Adobe Media Optimizer. moreover this, AppsFlyer's position as an official enterprise companion within the Adobe advertising Cloud alternate partner program ensures a high flat of carrier for Adobe shoppers benefiting from the brought capabilities.

    "built-in attribution statistics lets digital advertisers spoil down the silo of cellular advert spend because it correlates to their full customer lifestyles-time price," pointed out Ben Roodman, director of partnerships at AppsFlyer. "We're haughty to exist an Adobe advertising and marketing Cloud alternate company accomplice as the near cooperation between their teams will provide clients with seamless integration and improbable high-quality of carrier."

    On a technical stage, the combination offers acquisition crusade assistance from AppsFlyer to indelicate accessories of Adobe Analytics. This statistics is correlated to a consumer's in-app undertaking and can exist used to optimize crusade efficiency, create actionable person segments and song move-channel ROI. Key capabilities introduced by means of AppsFlyer encompass cellular app set up tracking for Adobe Media Optimizer, as well as go-device user segments for Adobe audience manager. Adobe Analytics clients capitalize from being able to tie media spend returned to positive consumer IDs and enrich their app utilization facts with cell advert spend.

    "user-degree data on acquisition pervade and media spend is an well-known partake of the pass-channel ROI equation," stated Cody Crnkovich, head of platform companions and strategy at Adobe. "Adobe is tickled to believe AppsFlyer as an Adobe advertising Cloud change company accomplice and they examine ahead to working together to boost digital advertisers' potential to peer their cellular statistics throughout indelicate channels."

    About AppsFlyer AppsFlyer's know-how is discovered on ninety eight p.c of the area's smartphones, making it the international chief in mobile attribution and advertising information analytics. facts-driven marketers depend on AppsFlyer for impartial dimension options and imaginative equipment to develop their cellular enterprise. AppsFlyer's platform techniques billions of cellular movements day by day, empowering cell entrepreneurs and builders to maximise the revert on their marketing investments. With AppsFlyer's NativeTrack™ Attribution, advertising and marketing Analytics records, OneLink's deep linking capabilities and the lively Fraud Suite featuring DeviceRank, AppsFlyer is the go-to resource for the most a success mobile apps on the earth. relied on by using fb, Google, Twitter, Pinterest, Tencent, HBO, Playtika, Waze, Alibaba, Kayak, Activision and 12,000+ different leading brands and partners, AppsFlyer has 12 global workplaces to assist each app marketer indelicate over the world. To exist trained extra, talk over with www.appsflyer.com.


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    Adobe Media Optimizer commerce Practitioner

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    Marchex And Adobe Media Optimizer Deliver Efficiency & Real-Time Insights to Search Marketers For indelicate Keywords | killexams.com true questions and Pass4sure dumps

    SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ:MCHX), a mobile advertising analytics company, today announced a unique integration with Adobe Media Optimizer that delivers better revert on advertising spend for enterprise search marketers that rely upon inbound phone calls to drive sales. The unique integration is the only solution to deliver 100% keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any crusade structure.

    In addition, Marchex Search Analytics delivers automated insights on every phone summon directly into Adobe Media Optimizer for each keyword, including summon outcomes and Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating budgets towards keywords that best drive over-the-phone purchases.

    Marchex Search Analytics is leveraged with Adobe Media Optimizer for clients in many industries, including VITAS Healthcare, the nation’s leading provider of hospice care. “Receiving and tracking indelicate phone calls from patients and families considering hospice care is integral to their marketing efforts,” said Drew Landmeier, senior vice president and chief marketing officer for VITAS. “The Marchex and Adobe integration provides us valuable search insights in one platform. With full keyword-level summon attribution from indelicate calls including those that originate from summon extensions and call-only campaigns, they ameliorate their skill to exist smart and efficient with their search engine marketing.”

    The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and device. By partnering with Marchex, Adobe Media Optimizer can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.

    “Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and complicated crusade structures,” said Nilesh Dhawale, Senior Product Manager at Marchex. “For companies that rely on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding.”

    About Marchex

    Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking faultfinding touch points in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform commerce performance.

    Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on Twitter (twitter.com/Marchex), where Marchex discloses material information from time to time about the Company, its fiscal information, and its business.

    About Adobe Media Optimizer

    Adobe Media Optimizer is a programmatic ad-buying solution that helps advertisers forecast the best mingle of search, parade and sociable ads based on their budget. Adobe Media Optimizer besides automates the execution of media plans and helps advertisers find the best pass to deliver apposite content to their high-value audiences.


    Adobe Takes train At Google And Other Marketing Clouds And TV Is Its Main Weapon | killexams.com true questions and Pass4sure dumps

    Adobe has rolled out an Advertising Cloud, a merger between its Adobe Media Optimizer products and the acquisition of video DSP TubeMogul, the company revealed Tuesday at the Adobe pinnacle in Las Vegas.

    Adobe Media Optimizer previously was housed under the Adobe Marketing Cloud and consisted mostly of search, dynamic creative and Somewhat limited parade capabilities.

    It will operate now as a standalone cloud adjacent to the larger Marketing Cloud stack, which includes crusade execution, sociable and A/B testing, and Adobe’s Analytics Cloud, which consists of Adobe Audience Manager and Adobe Analytics.

    All three clouds now operate under the Adobe undergo Cloud in a restructuring Adobe claims more accurately reflects its go-to-market strategy with clients across verticals: marketing, advertising and data and analytics.

    Data spans Adobe’s ad, marketing and analytics products, so a client using Advertising Cloud can apply audience segments created in Analytics Cloud.

    “We’ve integrated with Marketing Cloud [and Analytics Cloud] such that advertisers who consume those platforms can very easily retarget any of their audience segments with a yoke of clicks and with very high match rates,” Brett Wilson, former CEO of TubeMogul and unique VP and GM of Adobe’s advertising business, told AdExchanger.

    “The most well-known thing they can Do is enable advertisers to find a much higher percentage of their audience than they could if their DSP and DMP weren’t integrated,” he added. 

    That said, Adobe won’t exist everything to indelicate marketer clients, such as L’Oreal, which uses Salesforce’s Krux as its DMP, so Wilson said the Adobe Advertising Cloud will remain interoperable with other cloud stacks.

    One feasible motivation for Adobe segregating its media execution tools is to underscore one of its main differences from vie marketing clouds: DSP ownership.

    “Before, they really weren’t that strong in display,” said Karsten Weide, the VP of the media and entertainment practice at research solid IDC. “They had search marketing, but parade wasn’t their specialty. They [now] want [to exist known as] a vendor of programmatic marketing solutions.”

    Adobe besides wants to plant its stake in the ground as Google continues to double down on products that straddle the lines between advertising and mar tech, including, for instance, its email and CRM-based Google Customer Match, Weide hypothesized.

    “The two main companies they compete with now are Google and The Trade Desk,” Wilson acknowledged.

    Although Wilson called Google a mountainous partner to Adobe’s search and parade side, TubeMogul had a long-standing beef with Google when it was an independent video DSP.

    “With respect to data, mediate of Google as the Bermuda Triangle where your data goes in and just doesn’t further out,” Wilson said.

    He believes eventually, great walled gardens will exist forced to open as marketers like P&G (and the UK) lobby for greater accountability and better ad quality from platform partners. In the meantime, Adobe sees itself as a major independent ad tech alternative to platforms like Google and Facebook.

    Adobe already has one leg up on competitors: sell-in with mountainous broadcasters via its TV relent optimization tool, Primetime, and TubeMogul’s legacy in programmatic video and more recent foray into programmatic TV, a commerce which Wilson claims was on a $100 million rush rate at the near of final quarter.

    “We’ve believed for a long time that because most advertisers noiseless spend 50% of their budgets or more on television, if you want to exist the one ad platform that rules them all, you believe to anchor around television,” Wilson said.

    With TubeMogul, Adobe has a better random of attracting much larger brand advertising clients, predicts Scott Denne, an analyst at 451 Research.

    “Media Optimizer used to exist an upsell to existing Adobe Analytics customers,” he noted. “The profile of a marketer that would swirl to its website analytics vendor for a DSP or paid search platform is very different from the media buyer that puts TV at the heart of its media plan.”

    On one hand, it will exist challenging for Adobe to serve both sets of customers with the same Advertising Cloud.

    But TubeMogul had a characteristically better bidder than Media Optimizer, Denne said, and TubeMogul’s inroad to brand advertisers will provide opportunities to sell Audience Manager, the DMP, more broadly into brands.

    Adobe “has traded a market with minimal growth prospects – paid search and parade – for TV, a much larger addressable market that is in the earliest stages of shifting to software,” he added.


    Wunderman Achieves Specialist Status for Adobe crusade Expertise | killexams.com true questions and Pass4sure dumps

    August 20, 2015 09:10 ET | Source: Wunderman

    NEW YORK, Aug. 20, 2015 (GLOBE NEWSWIRE) -- Wunderman, one of the world’s largest CRM direct marketing networks, is the first Adobe partner globally to exist specialized in Adobe Campaign. Wunderman’s KBM Group in the U.S. and its EMEA team believe each earned specialist status.

    As an Adobe Premier Partner, WPP, Wunderman’s parent company, has committed to developing the skills required to design, develop, sell and deploy solutions at a high flat of expertise using Adobe technology across its network of companies.  Wunderman, an Adobe commerce Plus Partner, leads this trouble with its commitment to Adobe Campaign.  With six years of undergo implementing and running Adobe crusade solutions for companies across various industries and with marketing experts – architects, developers, solutions consultants, and practitioners – individually certified through rigorous training, Wunderman offers brands trustworthy expertise, comprehensive solutions and repeatable results to ameliorate marketing performance in both NA and EMEA.  

    Moreover, Wunderman supports Adobe crusade within its data-centric repercussion Consumer assignation Platform, enabling consistent, knowledgeable personalization across channels as well as measurement and real-time updates to consumer intelligence.  The integration of enriched data with Adobe crusade is invaluable for driving marketing ROI and achieving agile, in-the-moment marketing.

    “Congratulations to Wunderman on this considerable achievement for not just one, but two major global regions.  Their commitment to providing marketers high proficiency in Adobe crusade coupled with their expertise in data management for extraordinary consumer relevancy is unparalleled and a testament to their industry leadership,” says Jim Sink, Adobe’s Vice President of Global Agency Partnerships.

    Gary S. Laben, Global Chief Data Officer of Wunderman and CEO of KBM Group, says, “We are deeply committed to offering their clients best-in-class solutions within a data-driven, insights-rich assignation ecosystem. Achieving and maintaining a high degree of skill with Adobe crusade to provide optimized marketing results for their clients across the world is one of their highest priorities.”

    As partake of the WPP group, Wunderman is one of a collection of agencies -- including Acceleration, Cognifide, Mirum, and VML -- which believe undergo in various Adobe Marketing Cloud Solutions: Adobe Campaign, Adobe undergo Manager, Adobe Analytics, Adobe Target and Adobe Media Optimizer.  The companies collaborate and leverage individual solutions expertise and other strengths across the network to provide marketing technology services beyond the footprint of a single WPP company.

    Wunderman is an Adobe crusade Specialized Partner. Wunderman has been validated by Adobe to believe the certified personnel and customer references required to deliver world-class implementations and the highest revert on investment for Adobe Marketing Cloud customers.

    About Wunderman Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and sociable media. Founded by Lester Wunderman in 1958, today they believe 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 commerce people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among their clients. Wunderman is partake of WPP (NASDAQ:WPPGY). Find out more at www.wunderman.com and @wunderman.

    About Adobe Marketing Cloud Adobe Marketing Cloud empowers companies to consume mountainous data to effectively attain and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app undergo management, testing and targeting, advertising, video, audience management, sociable assignation and crusade orchestration. The tie-in with Adobe Creative Cloud makes it simple to quickly activate creative assets across indelicate marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.

    Wunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

    unique York, unique York, UNITED STATES

    Wunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

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