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Test Number : 9A0-502
Test Name : Certified Macromedia Flash MX 2004 Designer
Vendor Name : ADOBE
Q&A : 121 Dumps Questions

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Certified Macromedia Flash MX 2004 Designer education

The Evolution of wealthy Media | 9A0-502 Dumps and Real exam Questions with VCE Practice Test

January 17, 2004

Flash traces its beginnings to an animation device referred to as FutureSplash, debuted with the aid of FutureWave application in 1992. through 1996, Disney on-line turned into the use of FutureSplash for animated content on its subscription primarily based online carrier Disney every day Blast. In December of 1996, Macromedia purchased FutureWave utility and FutureSplash Animator, the design tool on the coronary heart of the expertise, grew to be Macromedia Flash 1.0.

Over the next several years, Macromedia issued several updates to Flash. most of these have been improvements that have changed the character of Flash from a simple net drawing and animation equipment to a full multimedia building ambiance. The largest leap forward took area in March 2002 when Macromedia released the Flash MX developer tool in tandem with Flash player 6. The utility and associated utility made an entire host of accurate prosperous media purposes obtainable—together with internet-based mostly e-commerce varieties and compatibility with cell devices.

The existing Flash Boost hit the market in summer 2003. Plug-ins to Flash player 6 and the brand new Flash participant 7 made different new purposes feasible, equivalent to a module the place on-line shoppers may shop assistance seen in a rich media animation to their tough drives for subsequent view. These enhancements took region within the new Flash MX 2004 developer environment, launched on the same time. PriceGrabber.com became an early adopter.

the manner It Streams From right here

The earliest days of the net were characterized by means of what's generally described as “static” media—textual content and still pictures, little greater than “brochureware” on a pc display.

within the mid-Nineties, the information superhighway exploded from a text-primarily based system to one that contained photographs, even sounds, movies and animations

When a corporation then referred to as progressive Networks first released RealAudio 1.0 in 1995, on the national association of Broadcasters annual convention, every thing modified. besides the fact that children early models were a ways much less superior than today’s state-of-the-art RealOne, individuals could first hear sounds, and later see images over the information superhighway—now not by the use of get however at the time the precise adventure passed off or the content material changed into delivered. This so-referred to as streaming media expertise not handiest enabled real-time witnessing of audio and video photos on the net, but also listening and viewing on demand while not having to look ahead to lengthy get times of the earlier audio and video beginning. With this streaming expertise, the internet consumer may enjoy the content automatically, because it turned into being “streamed. presently after it turned into launched, RealAudio grew to be the net’s most general typical for audio broadcasting.

In April 1997, modern Networks took a further transcending step, launching RealVideo. immediately, it changed the manner videos are transmitted over the information superhighway, from time-consuming downloads to precise-time viewing. The product become bundled with RealAudio in RealPlayer 4.0. For the product’s debut, three brief films that includes acclaimed director Spike Lee were offered on the web site of what became then revolutionary Networks. inside 24 hours, viewers downloaded greater than 100,000 copies of RealPlayer 4.0.

progressive Networks modified its identify to RealNetworks in September 1997. The proven fact that RealAudio and RealVideo each made it possible to look and listen to content over the internet in “precise” time become an incredible impetus for this new id.

RealNetworks launched RealPlayer 5.0 in October 1997. RealPlayer G2, a quantum leap in streaming media expertise, made its entry in October 1998. Subsequent versions were launched about each 18 months for the reason that then. RealOne, the latest edition of RealPlayer, made its debut in 2001.

Microsoft became quickly on progressive Networks' heels. NetShow made its debut in September 1996 as a streaming media-playing associate to primitive, developed-in Media player technology protected due to the fact the earliest types of home windows. The division of labor became hence: NetShow played the streams, and Media player turned into used to play audio content, reminiscent of tracks on a song CD that a consumer placed in his or her workstation's CD force.

NetShow's first edition, called NetShow 1.0, had basic streaming media audio technology, including access to just a few of the streaming radio stations who were providing their programming over the web. The liberate turned into extensively considered as a competitive response towards RealPlayer, the main streaming media application on the time. RealPlayer, from RealNetworks (then called innovative Networks), first appeared in 1995.

at that time, Microsoft promoted NetShow greater as a platform for builders to design streaming media content material than for consumers to hear and watch such content. The enterprise replicated the strategy in NetShow 2.0, which got here out in 1997. Some 11 million individuals downloaded NetShow that 12 months, and had been able to take skills of the updated edition’s greater use of bandwidth.

Bandwidth improvement took a start forward with the liberate of NetShow three.0 in mid-1998. The enterprise had bought a streaming media participant business referred to as Vextreme in late 1997, an acquisition that gave it new equipment for managing bandwidth-intensive streaming video content material. providers similar to CNN, Fox information and MSNBC signed aboard to deliver video to web site visitors with NetShow three.0 on their computers.

NetShow stored engaged on gradual improvements. In October 1999, Microsoft re-branded NetShow into a full streaming media product known as windows Media participant 6. in contrast to NetShow, the brand new WMP ran on Microsoft's proprietary streaming audio and video formats, and introduced the former functions of Media participant in to form an all-in-one media player solution.

windows Media participant 7 came to the market in the summertime of 2000, offering superior streaming audio and video playback, compatibility with MP3 information, and, befitting Napster's massive popularity at that time, a built-in CD burner. Media courses the place clients may search for streaming audio and video content material on the net have been embedded into WMP 7. For the primary time, clients could additionally customise their reproduction of WMP with the aid of deciding upon from a library of more than 20 skins.

Microsoft certainly not released a "windows Media participant eight" as such, in its place branding "8" as a developer device for enhanced audio and video encoding. although it changed into nevertheless called home windows Media participant 7, a de facto "8" version was bundled into the then-new home windows XP working system in October 2001. This edition changed into appropriate with the better audio and video codecs developed into windows Media Audio and Video 8.

everything modified in January 2003 with the respectable liberate of windows Media participant 9. The leading advancements had been for the capability of the person to customise his or her experiences. right here become streaming media software with mini-player mode, queue-it-up, cross-fading, auto-quantity leveling, variable velocity playback, auto playlists and scores. It also added support for brand spanking new home windows Media Audio 9 lossless, variable bit-expense (VBR) encoding, sound distortion discount HDCD (excessive Definition compatible Digital) playback expertise and "video smoothing" expertise for content encoded at comparatively low bit rates. a large support for patrons with comparatively gradual, dial-up connections, the video smoothing technology constructed into windows Media player 9 smoothes out streams by way of inserting interpolated (estimated range of reveal qualities) frames into content material.

Apple computer adopted a a bit distinctive path to the streaming media aggressive industry. The enterprise first rolled out QuickTime in 1992 as software that might primarily play rich media files the user had already downloaded to their computing device. Apple maintained that the leading potential of this components over streaming turned into that considering the fact that the file being performed was being generated from the person's computer systems, playback turned into now not compromised with the aid of the vagaries of inconsistent internet connections at low speeds.

As extra clients acquired quickly broadband connections, and as streaming media utility showed it was right here to reside, Apple upgraded QuickTime with streaming media playback capacity. the first version of QuickTime with the means to play streaming info without delay from the web turned into QuickTime four.0, launched in September 1999.

Apple has issued two massive upgrades considering that then. The existing edition, QuickTime 6.four, turned into released in September, 2003. It contains support for mobile wealthy media content as well as MPEG-four expertise, an more advantageous digital compression method for encoding prosperous multimedia content. 

company: BigFix

company: Rassak adventure

sample insurance: The manhattan instances, San Francisco Chronicle, NPR, Scobleizer

campaign: Exploiting the us's obsession with final 12 months's presidential race -- and perhaps providing a humorous tonic for these tired of the election -- BigFix offered up Ray Hopewood, a fictional candidate who mocked the absurdity of non-stop political ads while subtly touting the virtues of the enterprise's enterprise utility choices. Hopewood had his personal fb page, videos, and merchandise. and as the genuine presidential race heated up, BigFix kept tempo with new "developments" from its candidate.

What set it apart: all the way through closing 12 months's election season, there was no shortage of campaigns that sought to make use of the political event to their own potential. however what made the change for BigFix became the genuine nature of the campaign, says Barak Kassar, president of Rassak experience.

"A key mistake is to lose sight of the genuine digital human journey you're developing for americans," Kassar says. "We climbed into the dermis of their viewer, and they sweated each detail of how this campaign would first appear to someone, and how it could unfold. became the primary eighth of an eighth of a second going to suppose simply appropriate? And wouldn't it get superior and greater along the style?"

That method paid off, in line with Kassar, who says some European clients who weren't carefully following the American election basically believed Hopewood to be the genuine article after seeing some banner adverts. however greater than that, Kassar insists that the important thing was that the campaign offered true touchpoints (including a fb page, Flickr photographs, and a weblog) that enabled americans and reporters to engage on their own terms.

advice: "never bank on media insurance and certainly not, ever bank on viral," Kassar says. "each are presents, and in case you trust you deserve them, you will get damage. All that you may do is make whatever as good and human as that you may. deal with the viewers as human beings and treat reporters as human beings."

brand: BBQ Addicts

agency: None

pattern coverage: The new york times, Akron Beacon Journal, Toronto star

crusade: After receiving a Twitter challenge to do anything with Baron Verulam, BBQ enthusiasts Jason Day and Aaron Chronister set about creating the now infamous 1st Baron Verulam Explosion. however what began as a recipe disseminated via their web site, BBQAddicts.com, and just a few tweets, grew right into a full-blown media frenzy, aided in part by way of the united states's obsession with outrageous super Bowl snacks. The crusade helped pressure traffic to the duo's weblog, which has helped Chronister and Day turn their passion for BBQ into a full-time job.

What set it apart: There are loads of crazy, pork-crammed recipes floating around the web, however based on Chronister, the Beaverbrook Explosion took off as a result of three crucial factors.

the first element, Chronister says, changed into timing. With a launch date so near the tremendous Bowl, BBQ Addicts gave legions of foodie soccer fans an exhilarating new dish to carry to their halftime party.

The second element, in keeping with Chronister, become the identify, which even he admits is a bit over the top. but, he says, one cannot deny the vigor of an over-the-appropriate name when it comes to grabbing the consideration of a web audience.

but the third component -- which one might without problems outline as responsible-pleasure syndrome -- is what made Baron Verulam Explosion, well, explode. "truly, the recipe is terribly decent (sparsely, of course)," Chronister says. "individuals were pondering, 'Who on the planet would devour that?' however in fact, they definitely desired one."

In different phrases, 1st baron beaverbrook Explosion provided the shock value of anything absurd, but at the back of the peculiar recipe become a dish many individuals secretly wanted to are attempting. That aggregate offered a sort of 1-two punch, enabling BBQ Addicts to lead with a zany thought whereas offering whatever thing of substance.

suggestions: To push the campaign, BBQ Addicts relied closely on social networking equipment like Twitter and facebook. however, in accordance with Chronister, many manufacturers frequently misuse those platforms.

"Many agencies have not embraced the true nature of social networking and are hesitant due to fear of backlash," Chronister explains. "What they deserve to take note is any comments in any respect is respectable, even bad responses. it's an immediate survey and one of the most fastest the way to enhance whatever thing it is they're providing. All markets encompass human beings who like to be concerned, and repeatedly companies are pushing too tons of a company message in its place of a human message. They need to cease being scared of their consumers and begin building relationships."

In BBQ Addicts' case, that relationship led to a dialog, which turned right into a problem, which in flip became a recipe that put the blog on the map.

agency: None

pattern coverage: fortress worth company Press, celebrity-Telegram, ABA Journal (print)

crusade: Hollywood or not it's no longer. however North Texas is domestic to some of the more odd and harmful financial institution campaigns any individual has ever seen. rather than spending money on a traditional print and radio purchase to advertise the bank's existing programs, Worthington (a regional financial institution) made four brief movies for YouTube, including a finale that mimicked a Western-style financial institution theft. The mock robbery -- whatever thing most banks would shy away from -- changed into foiled by way of the bank's personnel, who used their customer carrier capabilities to appeal the thieves into submission.

The campaign relied very nearly thoroughly on native press coverage to force customers to the bank's site and YouTube web page.

What set it apart: while the numbers on the crusade were small (North Texas is rarely the identical as going national), Worthington financial institution CEO Greg Morse says the YouTube videos had been a success as a result of they took risks few brands in the space ever dream of taking.

"We have been at a financial institution conference two years in the past and noticed that the promoting for smaller banks was relatively lame," Morse says. "The movies have been made purposely to include situations one wouldn't always associate with a financial institution, like a day on the seashore. They were made to showcase as much character as feasible (again, whatever now not generally associated with banks). They aimed to make the campaign as sudden as possible as a result of americans all the time talk concerning the issues that shock them."

That tactic labored, and many local reporters took notice of a bank talking -- albeit in jest -- about bank robberies. in response to Morse, that buzz helped energize existing clients and convey in new shoppers who had been hunting for a extra personal relationship with their native financial institution.

assistance: whereas Morse attributes a whole lot of the crusade's success to the surprise component, he additionally believes that using personnel as actors within the adverts made a big difference. "the use of actual-lifestyles employees introduced a little of human pastime and upped the information cost of the story," Morse explains.

the use of personnel also helped sell the financial institution's message of personable consumer provider, anything Morse believes is most appropriate stored out of the palms of paid actors who're less more likely to appear genuine.

manufacturer: Honda

company: RPA

sample coverage: Salon, The big apple instances, promoting Age (subscription required)

crusade: If an award-profitable director made three brief films that just took place to encompass passing reference to Honda, the outcomes would likely be the "Dream the inconceivable" crusade, which asked patrons to be a part of the automaker in an exploration of subject matters that reflect the company's core values. One video, which touched upon the company's mission of transportation, speculated on what a car company might suggest within the year 2088. one more video, which highlighted Honda's passion for innovation, took the ordinary tact of probing the position of failure in reaching technological breakthroughs.

What set it apart: whereas a few vehicle brands have dabbled in short movies (most chiefly BMW), few have taken the daring step of making an earnest documentary that barely features the brand name in any respect. but it is precisely what J Barbush, RPA's VP and associate creative director, desired to obtain with "Dream the unattainable."

"We preferred the feel of the documentary," Barbush says. "It allowed for a extremely delicate message, which changed into important because they did not desire this crusade to be about Honda, they desired it to be concerning the philosophy of Honda."

according to Barbush, the focal point on Honda's philosophy -- and the way it pertains to reports of common individuals -- helped get bloggers and newshounds writing no longer almost Honda the enterprise, however about Honda the brand and, greater importantly, what it supposed.

"It wasn't nearly providing consider-respectable stories," Barbush explains. "americans replied the most to the film about failure, and that makes experience because it really is a part of truth."

tips: whereas Honda's daring inventive (particularly its determination to confront failure) may also no longer be palatable for every brand, Barbush does believe that one takeaway all entrepreneurs can use has to do with the immense size and scope of the web. in accordance with Barbush, one of the vital keys to the crusade changed into that Honda didn't are attempting to maintain the conversation limited to its web site.

"We used the complete net; it be a large region," Barbush says. "For this crusade, they pushed feedback to YouTube because they simply didn't healthy on their web site. marketers is just not afraid to take americans faraway from the vacation spot. That may imply you are tender on metrics, but you need to seem to be on the larger picture to see where americans are going and have interaction them there."

manufacturer: Colt 45

company: Cole & Weber United

sample insurance: MSNBC, LA Weekly, LiquorSnob.com

crusade: seeking to focal point on a younger, hip demographic, Colt 45 (perhaps optimum referred to as Billy Dee Williams' favorite malt liquor) used a microsite http://www.workseverytime.com/home/default.aspx, an underground comedian publication aesthetic, a painfully honest tagline ("Works anytime"), and a partnership with Vice journal to share stories that revolve across the beverage. 

What set it aside: "if you check with americans who drink Colt 45, one reality instantly comes to the floor -- they at all times have a narrative to inform," says Britt Peterson, accomplice at Cole & Weber United.

while these experiences regularly contain a sort of drunken debauchery no longer frequently voiced in most alcoholic beverage adverts, Peterson says the campaign worked since it didn't get in the means of how individuals definitely use the product or try to drive a man-made image. but the story-primarily based approach also gave the campaign a lifetime of its personal since it asked people to share their experiences, which in flip prompted a lot of journalists and bloggers to joke about their personal reminiscences of drinking Colt 45. whereas that may have made for some tongue-in-cheek insurance, it did garner press nonetheless, which helped make the brand significant for a hipper demographic.

assistance: experiences apart, one important factor for any campaign searching for to get press insurance is its ability to exploit whatever occurring in social way of life at this time. "if you are tapping into anything that is really occurring, you have got an outstanding opportunity to get some media attention," Peterson says.

In Colt's case, the beverage resonated with finances-aware hipsters since the low rate was an implicit a part of a highly stylized message, in preference to overt offer of reductions. The influence changed into a message that was more of a genuine cultural contribution than an advert, at the least so far as the target audience changed into concerned.

Michael Estrin is an editor at BitterLawyer.com.

Participatory cultureThere isn't any question that the inspiration of "media as a social affair" has led to one of the vital profound climate changes for entrepreneurs in the last 50 years. regardless of social media's weighty influence, one may make the argument that it is part of a bigger style that has existed lengthy earlier than the coining of the time period "social media" (or more especially, its use in regular parlance).

In 2006, Henry Jenkins co-authored a white paper entitled "Confronting the Challenges of Participatory lifestyle: Media schooling for the twenty first Century." Many marketers pay lip carrier to Jenkins' work, however for those who see the initiatives that some set up, it becomes obtrusive that many have not stricken to definitely study it. toward the beginning of the white paper, Jenkins offers a definition of participatory culture. it is described as a culture:

  • With surprisingly low boundaries to artistic expression and civic engagement
  • With mighty support for growing and sharing one's creations with others
  • With some type of casual mentorship whereby what's normal by means of essentially the most skilled is passed alongside to learners
  • where members agree with that their contributions count number
  • where members think some diploma of social reference to one another (at the very least, they care what different people believe about what they have got created).
  • As marketers strive to reap the benefits of the viral nature of content material it is produced inside a participatory lifestyle, they are inclined to overlook most of the ideas laid out above. entrepreneurs seem to constantly fall short on the following facets:

  • Participatory tradition is set social connections with individuals. The definition above says nothing about brands. I don't consider people can have a social reference to a brand; they can both have a more usual reference to a brand or a social reference to somebody working on the brand, however a manufacturer is an abstract idea, one that is not in a position to a social life. 
  • Prizes are not the most effective option to make americans consider their contributions matter. element four within the definition above talks about people's incentives for being lively in a participatory lifestyle. Many brand marketers think that cash and prizes are the best reward for participation. nonetheless, biological participatory subculture is not pushed by using economic gain, per se.
  • Participation should still be effective for all and sundry. one of the vital fascinating things that happens in participatory culture is co-introduction, or the bringing together of ideas between manufacturer and customer. When making an attempt to leverage participation for advertising, brands should look at co-creation because the key ingredient in activation
  • Platform thinkingThere become a time, no longer too lengthy in the past, when the observe fragmentation conjured up emotions of terror in pro marketers in every single place. For those entrepreneurs who continue to fight to hold their historic approaches of doing issues, may also I present Bob Dylan:

    Come acquire 'circular peopleWherever you roamAnd admit that the watersAround you have got grownAnd settle for it that soonYou'll be sopping wet to the bone.in case your time to youIs value savin'then you definately improved beginning swimmin'or you'll sink like a stoneFor the instances they are a-changin'.-Bob Dylan, 1963

    As a brand new generation of marketers takes the strategic reins, fragmentation is fitting less of a sizzling subject matter, but why? This new era of marketers is used to dwelling in a world where media is consumed in a lot of ways, through a large number of instruments, every time it's convenient. however fragmented media consumption has turn into the rule of thumb, not the exception, many marketers still struggle with the capacity to tell advantageous experiences across structures. Channel integration and transmedia storytelling are no longer just exciting ideas for marketers to believe. dispensed storytelling throughout a number of channels is absolutely fundamental in growing useful communications ideas in modern media panorama. The age of platform thinking is here. 

    As described during this discussion board, platform considering refers to a non-linear however holistic strategy to storytelling. This approach differs from integrated advertising and marketing in that, historically, built-in advertising refers to a holistic strategy where consistency of message is of the utmost value. The platform method differs in that facets are delivered at different times and in distinctive locations, each and every in provider of a larger story arc.

    When assessing the significance of platform pondering, one should consider that the cyber web is now everywhere. The existing media landscape is experiencing a rapid divergence in the styles of contraptions they use, but the content material spread across these instruments is similar, yet packaged in a different way. The day will quickly come when their devices could be smart adequate to observe content and instantly healthy it for the selected device it's being accessed from. but we're at a crossroads, a challenging time wherein it's the marketer's job to make sure that all communications may also be accessed in all places, in a means that makes experience for the style in which it is being accessed, and more and more, on the time and location it is accessed. Branded utilityA idea close and expensive to my coronary heart, branded utility is, personally, one of the vital important points of promoting and advertising innovation. In an international of endless options, even satisfactory can turn into a commodity. manufacturers that push out products of identical great to their competitors need to locate new the way to differentiate. This fact challenges entrepreneurs to ask the question, "What greater can i do to add cost?"

    Given the load of this theory, it is not convenient to achieve. it is also no longer viable to create branded utility all the time without fitting redundant. while all advertising and marketing initiatives cannot be branded utility (you definitely see very few examples available in the market that in fact healthy the definition), the conception behind this vogue is incredibly potent and possesses an unparalleled capability to create amazing ties with buyers. The core tenets in the back of branded utility should still be considered in each advertising effort. 

    As an idea, branded utility is might be the closest of the three traits discussed listed here to the thought of innovation as a result of each branded utility and innovation require creativity and have the mandate of the use of this creativity to serve a purpose (other than effortlessly being inventive).

    |

    who's becoming a member of me at advert:tech and what you are going to hearOne of the most effective constituents of this advert:tech experience is assembly new, really smart individuals. whereas the particulars are discipline to exchange, which you can plan on hearing from right here trade rock stars, among others:

    Obi Felten, head of buyer marketing, Google UKBen Malbon, executive director of innovation, BBH New YorkJerome Austria, interactive inventive director, Wieden+Kennedy NYCJason Clement, director of digital method, Wieden+Kennedy NYCIvan Askwith, director of method, big Spaceship

    If that isn't enough to whet your urge for food, here are a couple of of the case experiences you are going to hear about:

    Watch video right here.

    I appear ahead to seeing you at this groundbreaking adventure. take into account, this track isn't just about people speaking at you. There should be a conversational element. additionally, i'll make certain to deploy vital returned channels to start the dialog earlier than the adventure, and continue it afterwards.

    Adam Broitman is associate and ringleader at Circ.us.

    On Twitter? comply with iMedia at @iMediaTweet.


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