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C9550-413 IBM Operational determination Manager Advanced V8.7 Application Development

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C9550-413 exam Dumps Source : IBM Operational determination Manager Advanced V8.7 Application Development

Test Code : C9550-413
Test designation : IBM Operational determination Manager Advanced V8.7 Application Development
Vendor designation : IBM
exam questions : 68 existent Questions

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IBM IBM Operational determination Manager

IBM Brings Watson AI To The private Cloud And rival Public Cloud platforms | killexams.com existent Questions and Pass4sure dumps

IBM enabled Watson AI to flee across the commercial enterprise information facilities and mainstream public cloud systems. Branded as Watson any place, the flagship records and analytics platform that became initially developed for the IBM Cloud will too be deployed in a total lot of environments including VMware, IBM Cloud inner most, AWS, Azure, and Google Cloud structures.

Ginni Rometty, CEO, IBMSource: IBM

at the believe 2019 conference hosted in San Francisco, Ginni Rometty, IBM’s CEO announced Watson anywhere.

IBM Watson anyplace is developed on precise of Kubernetes, the open supply orchestration engine that can be deployed in diverse environments. for the intuition that the Watson anyplace platform is constructed as a set of microservices designed to flee on Kubernetes, it is bendy and conveyable.

IBM bets on massive on Kubernetes. As a member of the Cloud indigenous Computing basis and a a must-have contributor to the open source venture, it presents Kubernetes as a provider in its public cloud. IBM Cloud inner most, the hybrid cloud platform from huge Blue is exclusively constructed on Kubernetes.

based on IBM, the microservices-based mostly Watson anyplace can provide two options -

Watson OpenScale: IBM's open AI platform for managing diverse circumstances of AI, no reckon where they had been developed – together with the skill to clarify how AI decisions are being made in actual time, for superior transparency and compliance.

Watson Assistant: IBM's AI device for edifice conversational interfaces into applications and devices. more advanced than a generic chatbot, Watson coadjutant intelligently determines when to hunt a influence, when to query the person for clarification, and when to offload the consumer to a human for private tips. additionally, the Watson coadjutant Discovery Extension allows companies to liberate hidden insights in unstructured facts and documents.

IBM Cloud inner most for records is an extension of the hybrid cloud focused on records and analytics. in response to IBM, it simplifies and unifies how shoppers assemble, sort and analyze facts to hasten up the cost of information science and AI. The multi-cloud platform can provide a huge ambit of core statistics microservices, with the alternative to add greater from a becoming features catalog.

IBM Watson any site is seamlessly integrated with Cloud private for statistics. The amalgam allows consumers to manage conclusion-to-end records workflows to advocate get positive that facts is without problems attainable for AI.

almost immediately after the announcement from IBM on Watson anywhere, Pat Gelsinger, VMware’s CEO outlined Watson’s integration with Workspace One, an endpoint administration product that provides start and management of apps across devices. Watson anywhere will develop into attainable inside Workspace ONE shrewd Hub, a relish of the endpoint administration platform built-in with AirWatch.

With the upcoming acquisition of pink Hat, IBM is expected to stake great on OpenShift, pink Hat’s own enterprise distribution of Kubernetes that runs pretty much in every public cloud.

IBM hopes that the multi-cloud way of Watson helps the enterprise compete more suitable with its competitors.


IBM functions reworking Vivo power with SAP S/4HANA® | killexams.com existent Questions and Pass4sure dumps

Fueling future multiply via boosting effectivity and unlocking operational insight

ARMONK, N.Y., Feb. 14, 2019 /PRNewswire/ -- IBM (NYSE: IBM) nowadays announced that Vivo power, a market-leading company that distributes and markets Shell branded fuels and lubricants in Africa, has chosen IBM functions for its digital transformation undergo in keeping with SAP S/4HANA®.  A quick birth to the relationship the expend of agile strategies has already resulted in the completion of a massive assignment milestone with two out of fifteen of Vivo power's country areas transferred to SAP S/4HANA to advocate boost efficiency and free up operational insights.

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Vivo power, a market-leading enterprise that distributes and markets Shell branded fuels and lubricants in Africa, has chosen IBM capabilities for its digital transformation undergo in accordance with SAP S/4HANA® credit score: Vivo power

more

since its institution in 2011, Vivo energy has abruptly grown, including more than 500 carrier stations to its retail community between 2012 and 2017, whereas opening more than 450 convenience retail and quick carrier restaurants between 2014 and 2017. In 2018 the company operated over 1,800 carrier stations and employed round 2,360 americans. it be as a result of this speedy boom that Vivo energy needed to get adjustments to its latest IT ambiance and multiply its business useful resource Planning (ERP) methods.

IBM options believe begun to transform Vivo energy's operations, enabling it to streamline tactics, boost worker productivity and ameliorate data visibility. the usage of the embedded analytics engine of SAP S/4HANA, Vivo power could be capable of tune the performance of each and every of its areas to back pressure decision-making and advocate create an shrewd business that responds actively to customer demand. because the deployment expands to more locations the firm might be in a position to conduct more targeted analytics, empowering employees to get reality-based selections.

Vivo energy's sellers will additionally account the merits from the business's modern answer. SAP S/4HANA will forecast exact for particular items and automate replenishment on the provider stations, a friendly course to too enable the business to reduce its gasoline distribution prices.

Mike McCormick, CIO, Vivo energy, observed, "we're concentrated on carrying on with their awesome growth story, and to achieve this, they decided to seriously change their way to company administration and look to be for tactics to permit the finished operational insight that they desired. IBM was the most profitable accomplice to advocate the implementation, taking the time to score to grasp their business needs in depth."

Keith Costello, global vp and conventional supervisor, SAP international enterprise services chief, IBM, spoke of, "Vivo power become one of the vital first oil and gas corporations of its measurement to deploy the total suite of SAP S/4HANA purposes alongside SAP SuccessFactors solutions, SAP Cloud for client and SAP integrated enterprise Planning in a sole integrated, conclusion-to-end platform. IBM capabilities and Vivo power took an agile strategy to the implementation, with a spotlight on likeaflash resolution-making. This strategy on implementation can assist get positive that the enterprise transformation application has a global template for the solution, with minimal indigenous customization in each company unit."

using the SAP activate implementation methodology, Vivo energy and IBM chose a 'massive Bang' approach, with dissimilar application add-ons enabled simultaneously. With the SAP S/4HANA solutions currently lively in two countries, Vivo energy has plans to roll out the solutions throughout different places by means of the fourth quarter of 2019.

Story continues

IBM functions carried out SAP S/4HANA, powered by IBM vitality programs servers and IBM Storwize V7000 storage methods, with SAP SuccessFactors solutions, SAP Cloud for customer and SAP integrated company Planning, assisting to create an brilliant commercial enterprise.

About Vivo power

Vivo power is a market-main pan-African gas retailer, working and advertising its products below the Shell brand in countries throughout North, West, East and Southern Africa. In 2018 the business had a community of more than 1,800 provider stations in 15 countries and exported lubricants to other African nations.

About IBM services

To be trained greater about SAP S/4HANA, tickle dispute with: ibm.com/services/sap 

SAP, SAP S/4HANA and different SAP products and capabilities mentioned herein as well as their respective trademarks are trademarks or registered logos of SAP SE (or an SAP affiliate business) in Germany and different international locations. complete other product and repair names outlined are the trademarks of their respective companies. tickle see http://www.sap.com/trademark for additional trademark tips and notices.

Media Contacts

Ken SaundersExternal members of the family, IBM world enterprise Servicessaundken@uk.ibm.com +447887830036

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IBM business enterprise emblem. (PRNewsfoto/IBM)

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View accustomed content to download multimedia:http://www.prnewswire.com/news-releases/ibm-functions-reworking-vivo-power-with-sap-s4hana-300795839.html


execs and Cons of IBM Blueworks — with an IBM Blueworks preference | killexams.com existent Questions and Pass4sure dumps

this is about the strengths and weaknesses of IBM Blueworks BPM together with a potential option for Blueworks (Tallyfy). tons of it is borrowed from Gartner, with some parts edited and cleaned up.

Please note this disclaimer. I’m affiliated with Tallyfy — a workflow and BPM platform which differentiates through spectacular ease-of-use, client-facing points and suppleness to pressure adoption in coincident groups.

IBM is enhancing the intelligence of its Smarter manner products by utilizing complementary Watson applied sciences, leading to what it calls Cognitive business Operations. It additionally more desirable cloud-based deployments with the aid of enhancements in Blueworks live and a licensing approach that makes it practicable for valued clientele to apply buy credits to both on-premises or cloud types of BPM. This review centers on IBM enterprise way manager v.8.5.6, IBM company process manager on Cloud, Blueworks live, Operational preference manager (ODM) superior v.8.7 and business computer screen v.eight.5.6. iBPMS initiatives too can too encompass IBM Analytical determination management, IBM Bluemix, IBM Streams, IBM FileNet content material supervisor, IBM Integration Bus, IBM MobileFirst Platform and different items.

Strengths of IBM Blueworks and IBM BPM
  • IBM presents a notably great set of product facets, able to providing practically any characteristic favored to address the eight dimensions of the Gartner process IQ Framework. Its products advocate most principal trade necessities, so builders can comfortably combine and match IBM items with software from other vendors.
  • IBM is a pacesetter in preference management and analytics, including rule processing in IBM BPM and ODM, BAM in IBM BPM and business video display, CEP in IBM ODM superior and IBM Streams, and superior analysis in Watson Analytics and Watson cognitive features.
  • IBM has made it less difficult for company individuals to recall section in evolution via enhancements in Blueworks reside and a modern simple manner Accelerator way design tool. IBM business technique manager too helps enterprise users execute unfamiliar or advanced projects at runtime the usage of its everyday process train UIs.
  • Weaknesses of IBM Blueworks and IBM BPM
  • IBM BPM-based systems will too be challenging to design, configure and set up as a result of most superior purposes require combining dissimilar products and setting many parameters and alternate options. IBM products overlap every other in content material administration, company rule processing, BAM, CEP, portal, workflow/orchestration, alerting and different capabilities.
  • client references surveyed via Gartner offered lukewarm feedback on ordinary pride relative to some other iBPMS carriers.
  • clients document that IBM business manner manager requires a comparatively extreme stage of capabilities, an argument certainly in minute tasks the expend of the on-premises IBM items. although, people with talents within the product look like greater attainable than in previous years.
  • alternative to Blueworks BPM — Tallyfy problem — historic BPM makes modelling advanced

    an outstanding option to Blueworks may be the competence to mannequin procedures simply. simply since you believe some great BPMN mannequin doesn’t get you suave or helpful. in the end, people can/will nevertheless ought to definitely finish the process, which comes down to e-mail/spreadsheets (unless you want a 6-month IT challenge). It’s without problems ridiculous to get expend of BPMN in today’s age — where americans collaborate and don’t result flowcharts anyway. Any preference to Blueworks believe to thoroughly remove using flowcharts and in particular — BPMN. not like what you’ve heard about BPMN — it’s now not a “ordinary” in any respect — as each and every dealer creates their own flavor of it. This makes the a friendly deal-touted “standard” and “portability” aspect of it subsequent to not practicable to achieve.

    Tallyfy uses essential lists that nonetheless believe complete the points of flowcharts problem — simply IT and manner analysts map approaches. Managers crave precise vigour to map a system themselves

    Tallyfy is the simplest utensil that allows for collaboration amongst any figure of role/person — considering the fact that most people recall note the simplicity of the utensil in 60 seconds. The alternative to Blueworks is not truly an option at all — it’s an inevitable switch.

    Tallyfy allows anyone to collaborate on documenting a method issue — no person appears at technique maps. You want your approaches to be in elementary, executable listing format

    This capability you exigency workflow utility like Tallyfy that truly provides that simplicity, together with the energy you want.

    Please — let’s drop flowcharts and BPMN — it’s completely broken and deadaccept as actual with a comely alternative to IBM Blueworks — Tallyfy

    It integrates to everything, and it basically works for everyone.

    Take a glance at a video demo of Tallyfy under, as a conceivable, person-friendly alternative to Blueworks.


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    Global Software-Defined Data seat Market Application evolution Potential, Growth Drivers and Regional Outlook to 2024 | killexams.com existent questions and Pass4sure dumps

    Feb 07, 2019 (Heraldkeeper via COMTEX) -- Europe software-defined data seat market is witnessing a towering growth due to the rising exact for online shopping and a rapid growth of the e-commerce business. In 2017, the e-commerce sale accounted for USD 534 billion in the region. Western Europe accounted for around 70% of the online retail turnover. The retail e-commerce sector is witnessing a towering exact for these solutions to manage the massive data generated including customer details, order information, and other credentials. Moreover, the increasing data seat facilities in countries including the UK, Germany, the Netherlands, and France accounted for a great data traffic, thereby accelerating the software-defined data seat market growth.

    Request for an in-depth table of contents for this report @https://www.gminsights.com/request-toc/upcoming/2995

    Rapid multiply in data seat traffic and the increasing exigency for hyperscale facilities for storage of such massive data are expected to drive the software-defined data seat market growth. It is estimated that the global data seat traffic will cross 20 zettabytes per year by 2024 and around 80% of the overall cloud workloads will shift to Software as a Service (SaaS). Moreover, global companies are investing extensively in establishing great infrastructure facilities for managing and accessing the data. These companies are expanding their business operations globally, thereby driving the exact for edge data seat facilities.

    Growing exact for dynamic connectivity and networking in developed economies is providing an opportunity to players in the software-defined data seat market. Several countries including the U.S, Canada, Germany, and France are experiencing towering adoption rates of such solutions. The strong presence of the global companies that depend on efficacious data storage solutions for performing their business operations will propel the software-defined data seat market growth.

    Moreover, these countries are experiencing a rapid adoption of advanced technologies in several industrial sectors. Such factors are motivating the players to tender software & services to cater to demands from these global companies. Some of the major software-defined data seat market players operating in these countries are IBM Corporation and VMware, Inc.

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    The software-defined data seat market is expected to witness a rapid growth over the coming years with a rise in the exact for the advanced data management solutions for monitoring and ensuring the safety of the enterprise data. These solutions allow the companies to access and manage their data through a secured user portal that utilizes web-based servers to deliver the data effectively. Virtualization and the cloud technology allow discontinue users to manage, access, and secure their data in an efficacious manner.

    The SDS (Software-Defined Storage) segment is witnessing a towering growth in the software-defined data seat market due to the massive data generation in the IT & telecom sector. Increasing exact for online and computing services is a major factor accountable for such data generation in the sector. The IT companies are installing infrastructure facilities for the storage and manageability of their business data. Software-based storage techniques allow companies to deliver their investments on data seat equipment. Several global organizations are developing programs to promote the adoption of virtualized techniques for data storage.

    The software-defined data seat market is witnessing a towering exact for the managed services with the rapid deployment of the software solutions in great enterprises. The players in the industry are providing several services to their customers to effectively manage and deploy the virtualized data seat environment in their business areas. The Managed Service Provider (MSP) remotely manages the company's data management under a subscription model. The players in the software-defined data seat market are too offering their services under a Service-Level Agreement (SLA) to develop strategic relationships with the companies.

    Browse Complete Report Summary @https://www.gminsights.com/industry-analysis/software-defined-data-center-sddc-market

    Major companies operating in the software-defined data seat market are VMware, Inc., Microsoft Corporation, Oracle Corporation, HP evolution Company, Dell Software, Inc., Huawei Technologies Co., Ltd., L.P., Citrix Systems, Inc., IBM Corporation, Amazon Web Services, Inc., SAP SE, EMC Corporation, Hitachi, Ltd., Fujitsu, Ltd., Citrix Systems, Melillo Consulting, Inc., and Cisco Systems, Inc., among others.

    About Global Market Insights:

    Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Their business intelligence and industry research reports tender clients with penetrative insights and actionable market data specially designed and presented to aid strategic determination making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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    Arun HegdeCorporate Sales, USAGlobal Market Insights, Inc.Phone: 1-302-846-7766Toll Free: 1-888-689-0688Email: sales@gminsights.com


    How the Internet of Things Is Leveraging AI to Gain a Competitive handicap | killexams.com existent questions and Pass4sure dumps

    Internet of Things Leveraging AI To Gain Competitive Advantage

    The Internet of Things (IoT) has evolved from a futuristic business buzzword and can now unleash vast potential. With the evolving technology landscape, IoT technology is getting smarter, and therefore, more companies are incorporating AI (like machine learning, deep learning, genetic algorithms, advanced learning) with IoT applications to generate an advanced output.

    The likeaflash competence to wring data makes AI more valuable. This has made most of the giant organization excited to pour hefty investments in IoT because AI is positive to bring a sensation in the territory IoT.

    Facts and Figures at Glance
  • Increase in the venture capital funding of AI-focused IoT startups can be expected.
  • Acquisitions of AI-focused IoT startups is expected to boom.
  • Vendors of IoT platform — Amazon, Oracle, and Microsoft to designation a few — taking the leads to integrate AI capabilities
  • As per Gartner, more than 80 percent of enterprise IoT projects will be in the market by 2018 and will involve AI components, up from only 10 percent today.
  • Large organizations across industries are already leveraging or exploring the power of AI with IoT to deliver innovative solutions and products (offerings that get the operation more productive and efficient).
  • Let's Emphasize brilliant IoT

    In general, IoT is defined as the network of physical devices capable of sending and receiving data across the Internet. This comprises wearables and mobile devices, medical devices that are connected, smart home appliances, and the sensors.

    The connected things can be interconnected into an ecosystem in which they interact with one another and with determination agents via the Internet or a private network. However, the existent opportunity for innovation comes when things are intelligently connected when the data is fed into an AI-based algorithm for autonomous decision-making and machine learning.

    In order to gain modern insights from the interconnected things, applying AI to IoT will ameliorate the relationship allowing cognitive engines for more natural interaction.

    AI Unleashing IoT Potential

    Artificial intelligence technology plays a growing role in IoT applications and deployments. Both investments and acquisitions in startups that merge AI and IoT believe scored higher since a brace of years ago. Major vendors of IoT platform software are exploring prospects to integrate AI capabilities such as machine learning-based analytics.

    Market Trends

    IoT app evolution companies are expecting to present revolutionary services and application in the near future. And, of course, it will be among the biggest outcome created merging IoT and AI. Further, most of the standalone businesses will undergo reinvention to become section of integrated networks.

    According to IBM, the spending on IoT worldwide hit approx $772.5 billion in 2018, a 15 percent multiply over 2017. Much of that spending came from enterprises. 66 percent of executives are now comprising IoT into their operating models, according to a recent study by the IBM Institute for business Value.

    AI plays a crucial role in making IoT applications more advanced and having better deployments. Further, taking into account the investments and acquisitions in startups integrated with AI and IoT, there has been remarkable growth. 

    Machine learning is an AI technology that takes has competence and competence to automatically detect patterns and oddities in the data that smart sensors and devices generate, including information such as temperature, pressure, humidity, and the quality of air. Generally, when they compare the traditional business intelligence utensil with machine learning, it was pellucid that the operational predictions gained by ML were up to 20 times likeaflash with worthy precision.

    Other AI technologies, like hasten recognition or computer vision, play a crucial role in interpreting data into a useful piece of information, which is too much for one human to accomplish alone.

    AI applications for IoT enable companies to avoid unplanned downtime, multiply operating efficiency, and enhance risk management.

    Advantages Manage Costly Unplanned Downtime

    For sectors like manufacturing, oil, gas, and other similar industries, unplanned downtime results in paraphernalia breakdown, which can be a costly affair.

    Predictive maintenance using analytics prevents paraphernalia failure before downtime, which can be utilized to schedule a maintenance procedure. Clearly, this showcases the power of AI and IoT and how they can be utilized to restore any damage. Machine learning makes it practicable to identify the pattern in the constant stream of data to forecast paraphernalia failure.

    For instance, in their survey, Deloitte institute predictive maintenance very useful to manage the time to device maintenance, i.e. 20-50 percent (this means that the paraphernalia uptime increased the availability by 10-20 percent and reduced overall maintenance costs by 5-10 percent).

    Increase in Operational Efficiency

    It is no doubt that AI-powered IoT is aiding operational efficiency. Similar to machine learning predictions, AI too helps in shaping operational conditions and allows us to identify the parameters required to streamline processes. This is done by crunching constant streams of data, which are highly impossible for one, sole human.

    Improve Products and Services

    Upgrading IoT with AI will directly back to create modern products and services. With the advancement of time, natural language processing is getting better with near-constant human-machine interaction.For instance, AI-controlled drones and robots are modern opportunities for monitoring and inspection.

    Moreover, if they talk about fleet management, it is reinvented via AI. This can monitor every practicable data point, which helps to reduce unplanned downtime. For instance, Cloudera claims 40 percent sever downtime for fleet vehicle monitored by their Navistar device.

    Improvise in Risk Management

    Today, they can contemplate a number of useful applications created pairing IoT with AI that back organizations understand and forecast a variety of risks, enabling automated and rapid responses like managing workforce safety, monetary losses, etc.

    Conclusion

    There is no denying that the future of IoT will be AI. It's too expected that, in the near future, it will be difficult to find an IoT implementation without AI. The International Data Corp reveals that AI will advocate IoT efforts, and without AI integration, the deployed data will believe “limited value.”

    Topics:

    iot ,ai ,artificial intelligence ,data ,machine learning ,smart data ,algorithms ,risk management


    Check out the MarTech preview! | killexams.com existent questions and Pass4sure dumps

    Twice a year, I visage a dilemma.

    Presented with hundreds of nominated speakers and topics for an upcoming MarTech® conference, I believe to select only a few dozen to fit into a two-day, three-track event.

    It’s a pickle for a brace of reasons.

    First, the vast majority of pitches they score from martech practitioners and experts are really good. Having to rotate down most of them, simply due to the limits of time and space, kills me. I’m so grateful to everyone who sends in proposals, and I’m sorry they can’t accommodate you all. Believe me, I wish they could.

    But there’s a bigger challenge: how can I best serve you as a MarTech attendee?

    Martech is such an expansive and diverse territory that it’s impossible to cover complete of it. Especially because they don’t account of martech as merely a collection of tools and technologies. That is massive enough on its own. But they account of martech more holistically as a modern discipline, the innovation of marketing, technology, and management combined.

    That’s a pretty wide lens. So out of complete the practicable topics and case studies they could cover, how finish they select only a subset of them to get MarTech most valuable to you?

    Do they fade broad and scan everything at a 50,000-foot level? Or finish they pick one or two concepts and dive deep on them? Focus on B2B or B2C? Program for senior executives or hands-on marketing operations managers? Those starting digital transformation or those far along the journey? great enterprises or minute start-ups?

    That’s a lot of either/or divisions.

    The easiest thing to do, from a conference positioning point of view, would be to narrow down to a specific martech category and a specific audience segment. In fact, there are a ton of worthy conferences that finish just that. For instance, Third Door Media, the producers of MarTech, too flee the SMX Advanced construe that’s focused on expert-level techniques for SEO and paid search marketing.

    But I account there’s a powerful exigency for something different.

    Mr. MarTech, split Down These Walls

    I’ve reach to believe that two of the biggest barriers to growth in a rapidly changing marketing environment are siloed specialization and mistaken dichotomies.

    Specialization is good, but comes with an increased risk of tunnel vision. You can pay so much attention to what’s happening in one narrow slice of marketing, studying only strategies and tactics that are analogous to yours, that you miss disruptions coming at you from completely different angles.

    The veracity is that the biggest challenge in modern marketing isn’t mastering search engine optimization, analytics, personalization, or any one tactic. The difficult challenge is connecting complete of those pieces together into a cohesive whole. It’s seeing the forest for the trees.

    False dichotomies can be just as blinding. Centralize or decentralize. Automate or humanize. Suite or best-of-breed. Software or services. Build or buy.

    I’ve railed against these either/or choices in numerous articles on the modern rules of marketing technology and operations, the compatibility of strategy and agile marketing, the simultaneous expansion and consolidation of martech, and the three trends driving the Second Golden Age of Martech.

    Because most of the time, these black-or-white, either/or choices are wrong. They’re called mistaken dichotomies — mistaken choices — because, well, they’re false. It’s not only that there’s an entire spectrum of colorful possibilities between the two opposite poles, although that’s true. It’s that in many cases you can actually achieve both/and simultaneously. The two ends can be connected together to unleash incredible innovation.

    One of my main objectives with MarTech is to back attendees bust out of such siloed segments and wreck through such synthetic either/or barriers. To accomplish that, we’ve adopted several guiding principles with the conference program:

  • Explore an intentionally diverse ambit of martech topics — a curated tour across the entire spectrum of the field. Attendees not only learn modern things. They should believe unexpected discoveries.
  • Aim for “graduate level” presentations on those topics. Better to be stretched a dinky beyond your comfort zone than to be bored with rudimentary notions that you’ve already heard or read about a dozen times.
  • Program three kinds of sessions: marketing concepts and cases that leverage technology (Marketing Track), the more technical dimension of marketing operations and emerging technologies (Technology Track), and organizational and managerial approaches that back people leverage these technologies effectively (Management Track). cheer everyone to hop among the tracks.
  • Cross-pollinate ideas across B2B and B2C examples, executive-level viewpoints and in-the-trenches practitioner perspectives, digitally indigenous high-tech unicorns and digitally transforming traditional businesses, enterprises and start-ups and firms of complete sizes and stages in their lifecycle.
  • Every presentation shares strands of DNA for the intersection of marketing, technology, and management. But the expression of that DNA is wildly diverse from session to session. That diversity — and the combinatorial innovation it ignites — is one of the things that makes MarTech special.

    What You Can await at MarTech, April 3-5 in San Jose

    The upcoming MarTech conference in the Bay Area, April 3-5, will deliver on the pledge of an in-depth, vendor-agnostic, BS-free program that will back you better lead marketing technology and operations at your own company.

    You’ll hear first-hand accounts of martech innovation from leaders at Aetna, Autodesk, Cisco Meraki, Docker, Epsilon, Freshly, Fuze, IDC, LinkedIn, Livongo, LogMeIn, Netflix, The modern York Times, Nordstrom, NPR, Plantronics, PwC, Riverbed Technology, Sub-Zero, Zendesk, Zillow, and more.

    Here’s an overview of what you can expect…

    Keynotes: Framing the great Picture

    I’ll open with a keynote revealing the 2019 marketing technology landscape in collaboration with Jeff Eckman of Blue Green, the latest martech salary survey results, and a framework for the evolution of marketing operations and technology heading into 2020.

    We’ll result with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe, discussing the equilibrium of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.

    That afternoon, we’ll believe back-to-back keynotes from two martech pioneers: Mayur Gupta, the CMO of Freshly, and Terence Kawaja, the CEO of LUMA Partners. Terence will talk about the disruptive innovation of direct-to-consumer (D2C) brands, how they’re harnessing marketing technology to beat incumbent brands, and what marketers across complete markets can learn from them. Mayur will share lessons from his career journey, rising from a marketing engineer to a CMO, spanning toil at Sapient, Kimberly-Clark, Healthgrades, Spotify and now the D2C brand Freshly.

    The next morning will initiate with Shauna Shapiro, a professor at Santa Clara University and a world-renowned expert on mindfulness. Co-author of the recent Harvard business Review article How Mindfulness Can back Engineers solve Problems, she’ll dispute mindfulness for innovation and change management.

    Talk about unexpectedly connecting dots: yes, it’s martech and mindfulness.

    Matthew Lieberman, CMO of PwC, will present on marketing enablement and empowerment, sharing the record of how his organization underwent its own digital transformation — with an empowered marketing team leading the way. Kathleen Schaub, leader of the CMO and customer undergo practices at IDC, will tender her insights into guided decentralization: safely scaling customer-facing empowerment.

    Tom Fishburne, the brilliant marketer-turned-cartoonist Marketoonist, will deliver the closing keynote for the conference that afternoon, with an interactive presentation of Look! Squirrel! Beyond the Shiny modern Thing to Sustained Organizational Change. Aside from guaranteed laughs, Tom will back get the ideas you recall back from your MarTech undergo actionable.

    Marketing Track: Real-World, Vendor-Independent Case Studies

    Meg Goldthwaite, CMO of NPR, will construe how voice-driven AI technologies are changing conduct – and what that means, not only for businesses and marketers, but for society as a total — in The modern Era of V-Commerce: What Marketers exigency to Know about Alexa, Siri and the AI Revolution.

    Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, will address the challenges of Combining Marketing Operations and Sales Operations for Customer Magic. She’ll examine the pros and cons of a variety of organizational models while too learning how to best manage both ragged and modern martech and salestech stacks and data.

    Marketing technology legend Brian Kardon, CMO at Fuze, will share his real-world undergo in leveraging AI across his own marketing organization in NextGen Marketing: How synthetic Intelligence Is Accelerating Marketing Performance. He’ll respond these questions about harnessing AI in your martech stack:

  • Which stages of the buyer journey are best suited to AI?
  • How can you better align sales and marketing with AI?
  • How can you best measure the repercussion of AI on your sales and marketing performance?
  • Which modern skills are required of your marketing team to successfully implement AI?
  • What specific applications of AI are most successful?
  • Subbu Iyer, CMO of Riverbed Technology, will dispute how he’s brought focus to implementing martech solutions for digital transformation, streamlining operations, improving lead generation, and optimizing channels with a talk on The remedy for Shiny remonstrate Syndrome: Human-Centered Digital Strategies. Subbu’s high-level counsel includes:

  • Adopt a people-first approach to decision-making.
  • Use the plenary power of digital technology to build cognitive empathy.
  • Habitually solemnize human interactions in context to feed innovation practices.
  • Continually monitor and fine-tune the human experience.
  • Cyndi Marty of Sub-Zero and Alexandre Pelletier of Perkuto will jointly present What’s Cookin’ in subject Technology: Sub-Zero’s Journey Toward Decentralized Marketing. Cyndi has been leading a year-long project to transform from a centralized marketing model to a hybrid approach that takes handicap of decentralizing push marketing capabilities. She’ll relate her determination to get the transition, share challenges (both technological and organizational) they overcame, and provide insights into the ROI of the transition for the company and its sales network.

    With devices like Amazon Alexa and Google Home’s voice-enabled options, consumers are relying more and more on browserless interactions. Now is the time to rethink how you attain and engage your customers in this emerging environment. Tricia DelGaudio, Strategy Director at Epsilon, will further construe modern technology-powered strategies for Marketing in the Age of Assistants.

    Shiva Mirhosseini, VP Marketing Technology and Digital undergo at Aetna, will proximate this track with a session on Reimagining Customer Communications — unifying print and digital touchpoint. She’ll share insights from the project she’s led for this at Aetna, including how to:
  • Map and assess the plenary spectrum of customer communications in your company
  • Create a strategy for unified communications across digital and print channels
  • Decide where print vs. digital works best from the customer’s point of view
  • Integrate across legacy IT systems and modern digital services in the cloud
  • Establish governance models to ensure checks and balances across complete customer communications
  • Technology Track: Technical Insights & Emerging Technologies

    Siara Nazir, Head of Digital Marketing at Autodesk, will dig into The Data Dimension of Digital Transformation: How Autodesk Instrumented Its Customer Journey. She’ll relate how they leveraged a CDP to unify and centralize data — and then turned the learnings from it into a better omni-channel strategy.

    Mike Pow, Senior Product Manager of Experimentation Platform at Netflix, will reveal in Quasi Experimentation at Netflix how they deploy experiments in which the units of randomization are not people, cookies, or members, but geographical units or time. This experiment design enables Netflix to learn about topics for which a traditional A/B test would be infeasible or impractical. The company is simultaneously edifice the scientific methodology and platform to maximize the learnings from each experiment, doing it at scale and company-wide.

    The one-and-only David Raab, founder of The CDP Institute, will deliver an in-depth session on Customer Data Management 2020 — what you exigency to know for managing your data this year and next:

  • New options for consent management and tracking
  • Applying the privilege identity resolution methods for each purpose
  • Balancing privacy and personalization
  • Planning for modern data regulations
  • The future of second-party and third-party data
  • Integrating analytics and delivery systems with a central customer database
  • Digital transformation and other uses of customer data outside of marketing
  • What’s next for customer data platforms
  • Sheryl Schultz, COO of CabinetM, will lead a session with Justin Sharaf, Director of Marketing Operations at LogMeIn, and Zack Alves, Senior Manager of Marketing Technology and Operations at Plantronics, on When Stacks Collide: Rationalizing the Marketing Stack in a Merger & Acquisition Environment. When M&A happens, you’ll learn about:
  • Reshaping the organization in a changing environment.
  • Rationalizing the stack to serve modern business requirements.
  • Martech profiling for quick analysis and decision-making.
  • The value of a sole source of technology veracity for training and onboarding.
  • Best practices for mobilizing combined teams to coalesce around modern technologies and stack structures.
  • Isabelle Hierholtz, User Strategy Director at Digi-Capital, one of the world’s leading AR/VR analyst and consulting firms, will present on Marketing ROI Growth Using Mobile AR. Isabelle will construe how mobile AR has been used to drive 11x sales uplifts in lifestyle ecommerce, design mobile AR first retail experiences, revolutionize the shoe buying experience, and gain additional great box retailer facings and grow sales across the US, China, and Europe.

    Jason Mestrits, Senior Manager Data Science & Analytics at Nordstrom, will share how leading marketing organizations are winning with a focus on data enablement, customer analytics and AI-driven innovations with Marketing Data Science and Your Data Strategy. You’ll gain insights on how creating a comprehensive data strategy enables your marketing office to finish more, focus on driving meaningful competitive advantages, and avoid missed opportunities.

    Aaron Wroblewski, AI Software Engineering Manager at Zillow, will present a case study of Personalizing User Experiences: Beyond A/B Testing. He’ll share the business case for a system to dynamically select personalized marketing content and calls to action for each customer. Aaron will too identify potential pitfalls like user conduct changes and data and featurization issues, while too describing the tests, metrics, and solutions that helped Zillow overcome them. Management Track: At the Crossroads of Talent & Technology

    Jennifer Brett, Head of Americas Insights at LinkedIn, will present Measure What Matters: Data Strategy to Drive Results, explaining how to fade beyond clicks and date metrics to more meaningful measures of success, such as lead quality and closed business.

    Pamela Della Motta, Director of Product for Marketing Technology, and Kristian Kristensen, VP for Engineering, for The modern York Times will give a talk on Applying Product Management to Martech at The modern York Times. Learn how they adopted a product management approach to martech as section of their company-wide transformation into a subscription-first digital product company. You’ll explore the benefits and challenges of a product management model that you can reconcile to your organization, including:
  • How to rationalize your martech stack through the lens of product management
  • How to expend agile management as a coordinating device across the organization
  • What a day in the life of a “martech product manager” looks like
  • How to manage the handle points between martech and the broader marketing team
  • How to develop and maintain a shared martech roadmap across multiple stakeholders
  • Rachel Beck, Global Manager of Marketing Ops at Cisco Meraki, will construe how they created a marketing ops office at a fast-growing company in only 12 months with Year One: edifice a Marketing Ops Team From the Ground Up.

    Alana Hill, Manager of Marketing Applications in IT at Zendesk, will share her counsel on managing martech utensil proliferation with Don’t be a Packrat: Tips to cleanly House and Manage Your Martech Stack More Efficiently. She’ll explain:

  • How to design a robust software intake process
  • How to align IT and marketing to multiply operational efficiency
  • How to build a utensil management device rooted in maintaining the privilege benevolent of data
  • How to manage the utensil renewals process by the numbers
  • Chris Borkenhagen, CIO, Brian Donaldson, Manager of evolution Engineering, and Kelly Horton, Senior Engineer of Marketing Technologies, from Docker will relate how to Maximize Efficiency and Scalability with the privilege Team Structure, Data and Stack. In 2017, Docker made a determination to restructure its marketing technologies team and stack in a non-traditional way. It moved complete technical roles for marketing and sales technology into IT, improving cross-functional communication, alignment and efficiency. You’ll learn:
  • How to identify roadblocks and friction in organizational structure.
  • How current organizational structure works, why it works and how to ameliorate and evolve.How Docker uses containers to reduce deployment times & advocate customized API logic.
  • How to manage responsibilities across the stack: CRM, MA, CMS, Data Warehouse, BI tools, peripheral tools.
  • Patty Spiller, Senior Director of Growth Marketing at Livongo, will share The Secrets to a towering Performing Martech Team — methods to rotate your worthy ideas into worthy team achievements, including:

  • Crafting and communicating a stately vision that your team can rally behind
  • Identifying and executing “early wins” for modern teams and modern team members
  • Creating an environment where people are willing to experiment and thrust boundaries
  • Encouraging open feedback and transparency among everyone on the team
  • Empowering people through greater responsibility and ownership — and letting go
  • Building cohesion with remote team members or multi-location teams
  • Half-Day Pre-Conference Workshops for Deeper Learning

    Want an even deeper dive into marketing technology management? symptom up for one of the half-day workshops happening Wednesday, April 3, each led by actual experts in their field:

    Sponsored Presentations & the determine MarTech Theater

    But wait, there’s more…

    In addition to the editorial program for complete Access attendees, there’s an incredible set of sponsored sessions and determine MarTech theater presentations you can attend with a FREE Expo+ pass! Leading martech vendors Oracle, IBM, Demandbase, Dataroma, SurveyMonkey, Workfront, Acquia, Allocadia, Sitecore, ON24, Blueshift, Pitney Bowes, Magnolia, Merkle, Tealium, Percolate, VanillaSoft, Brightcove, Yes Marketing, Arm Treasure Data, Brandcast, Scaled Inference, Akkroo, and more will tackle crucial martech topics, including…

  • A Marketer’s pilot to the California Consumer Privacy Act (CCPA)
  • Solving The Stack: edifice A MarTech Portfolio That Transforms Your Marketing
  • Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans
  • Inspiring a Data-First Culture Through Internal Activism
  • The veracity About Personalization — Using a CDP to Personalize Marketing
  • ABM & Modern B2B Advertising: Reaching The Buying Committee At Target Accounts
  • How Martec Helped Lands’ discontinue Double Revenue & Streamline Marketing Processes
  • Webify Everything: How to Gain More Control Over Your Customer Journey
  • Driving Growth with AI-driven Segmentation, Personalization, and Optimization
  • B2B Account Based Tactics at Enterprise Scale
  • The Day Marketing Held Sales Accountable
  • Take the Leap: stirring from Random Acts to Impactful Marketing ROI
  • Transform into a Modern B2B Marketing Powerhouse
  • The Five Tensions of Customer Experience
  • Closing the CX Gap: Making Sense of MarTech Sprawl
  • Tony Byrne, the founder of research and advisory firm existent record Group, will too host recurring determine MarTech Theater presentations on The modern Omni-Channel Stack, The privilege course to Buy Marketing Technology, Myths Vendors Tell, and score the privilege Vendor Short List.

    You’ll too be able to meet with dozens of other martech vendors exhibiting in the Expo Hall.

    Reserve Your Tickets Now: Prices fade Up March 2

    If you’re looking to achieve the best results from marketing technology in your organization, as a marketing technologist, a marketing operations leader, a marketing executive, or the champion driving digital transformation, this is an event you won’t want to miss.

    Our Beta rates discontinue on Saturday, March 2. Reserve your seat now. I’m looking forward to seeing you in April!

    P.S. score a sneak peek at the kinds of insights you can await at MarTech by joining me Thursday, February 28 at 1:00PM EST for a free webinar: 2019 Martech Trends You exigency To Know. Secure your spot today!

    Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

    About The Author Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade construe train produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his toil on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.


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