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HP0-277 exam Dumps Source : OpenVMS Version 7.x to 8.2 Migration

Test Code : HP0-277
Test title : OpenVMS Version 7.x to 8.2 Migration
Vendor title : HP
exam questions : 62 existent Questions

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HP HP OpenVMS Version 7.x

VMS utility, Inc. Launches unique version of OpenVMS working gadget worldwide | killexams.com existent Questions and Pass4sure dumps

BOLTON, Mass.--(business WIRE)--VMS software, Inc. (VSI) these days announced the global availability of VSI OpenVMS edition eight.4-1H1 (Bolton unencumber) working system (OS) for HP Integrity servers in line with Intel® Itanium® 9500 series processor. The Bolton liberate is the primary through VSI beneath an agreement signed with HP in 2014. the unique OS is additionally suitable with HP Integrity servers running the Intel® Itanium® 9300 sequence processor. VSI intends to at terminal extend support for HP Integrity servers in keeping with barnone prior versions of the Intel® Itanium® platform. VSI likewise reconfirmed plans to tender OpenVMS on x86-based servers through 2018.

OpenVMS is the platform of option for clients in the mission censorious market as a result of its unmatched safety, stability, and legendary uptime efficiency.

A team of US-based OpenVMS developers, many harking returned to the core DEC/Compaq/HP teams answerable for OpenVMS’ prior accolades for technical excellence, achieved the assessment and trying out of the device. VSI’s unique unlock of OpenVMS received exorbitant marks when container confirmed by using customers in industries reminiscent of protection, banking and economic features, manufacturing, worldwide retail operations, and gaming.

“In less than 365 days, they enjoy not simplest assembled a tenacious team of OpenVMS developers and consumer serve personnel but we've likewise developed a roadmap with an aggressive agenda that comprises aid for unique structures, features and technologies,” referred to Duane P. Harris, CEO of VMS software. “we are enthusiastic about their plans to proceed improving this marquee working device and assembly the wants of a loyal customer ground that has relied on OpenVMS to faithfully rush their mission vital purposes over the closing 30 years.”

The settlement between VSI and HP enables valued clientele to proceed to purchase OpenVMS licenses and serve through HP’s worldwide earnings and aid networks. consumers even enjoy the pliability of paying for licenses and assist directly from VSI. In either case, clients who currently cling qualifying HP OpenVMS licenses can purchase the Bolton free up for a 50% change-in discount. VSI works in shut collaboration with HP to gain positive that customers of the brand unique VSI application acquire the selfsame high degree of aid that purchasers enjoy anticipated from HP in the past, in spite of even if customers buy from HP or VSI.

Digital machine company (DEC) launched the primary liberate of OpenVMS in 1977, beneath the title “VMS.” The platform won legendary enchantment for its catastrophe tolerance, up to 100 percent uptime, low-priced of possession, and stellar protection. “The operating system has a extremely loyal installed ground of consumers [who] exhibit no signals of desperate to provide it up,” reported one user in an InformationWeek article.

Michael Lamont, Chief expertise Officer at procedure utility in Framingham, MA, a premier company of communications utility options for mission-crucial environments, referred to that technique’ valued clientele, including huge govt agencies, Fortune 500 businesses, and famous universities, want a really reliable operating device, and that OpenVMS sets the tolerable for reliability. “When it’s got to work, OpenVMS is the operating paraphernalia of alternative.”

system utility changed into probably the most first companions VMS application Inc. blanketed in the beta check fraction of OpenVMS V8.four-1H1. “We wanted to build and totally peek at various their utility on top of it, and the manner became as clean as could be. They were very pleasantly surprised,” he said. “It took us about forty five minutes to upgrade a device from birth to conclude, with nonexistent hiccups. We’re very enthusiastic that VSI has stepped ahead to remove over the platform,” he continued. “there is a renewed feel of enthusiasm for this first rate operating device.”

“Mission censorious purchasers visage ever-expanding calls for for safety, steadiness and uptime efficiency for their vital applications,” talked about Randy Meyer, vp and prevalent manager, Mission famous options, HP Servers. “With the VSI OpenVMS Bolton free up and its extended construction roadmap, clients may enjoy even more flexibility to pick the OpenVMS platform it is rectify for their business.”

About VMS software

VMS utility, Inc. develops, sells and supports resourceful and advanced releases of OpenVMS, probably the most relaxed working gadget on this planet. The business’s core motivation is to serve and permit purchasers to rush their mission crucial purposes on the legendary uptime stages OpenVMS is commonly used for, at highest performance stages, nowadays and into the longer term. VMS software Inc. is headquartered in Bolton, MA. For more tips, evanesce to http://www.vmssoftware.com.


HP kills off OpenVMS | killexams.com existent Questions and Pass4sure dumps

HP has introduced the conclusion of serve for numerous flavours of OpenVMS.

OpenVMS began lifestyles in 1977 as VAX/VMS on DEC VAX minicomputers. Later it was ported to DEC's speedy Alpha RISC chips.  HP ported the application to the Itanium, but the tech titan has determined it may well’t exist afflicted touching the code to the latest era of IA64 chips. note on the street is that HP is pulling the plug on future construction of that chip anyway.

HP has introduced that service steer for Alpha and Itanium OpenVMS pre-edition eight.four will conclusion in 2015 and aid for Alpha will are animated on to 2016 and Itanium OpenVMS v8.4 unless 2020. VAX-11/VMS became jolly everyday enterprise OS in the late Nineteen Seventies. VAX/VMS ran minicomputers from miniature to mainframe-sized as well as own workstations.


HP says Itanium, HP-UX now not lifeless yet | killexams.com existent Questions and Pass4sure dumps

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  • eventually week's pink Hat apex in Boston, Hewlett-Packard vice chairman for trade-commonplace Servers and application Scott Farrand became caught with out PR minders by using ServerWatch's Sean Michael Kerner, and might enjoy slipped off message somewhat. In a video interview, Farrand suggested that HP was touching its approach for mission-vital programs far from the Itanium processor and the HP-UX operating paraphernalia and toward x86-based servers and red Hat traffic Linux (RHEL), via a chore to deliver business-crucial performance to the Linux working device known as chore Dragon Hawk, itself a subset of HP's undertaking Odyssey.

    mission Dragon Hawk is an endeavor to deliver the excessive-availability elements of HP-UX, corresponding to ServiceGuard (which has already been ported to Linux) to RHEL and the Intel x86 platform with a merge of server firmware and utility. Dragon Hawk servers will rush RHEL 6 and supply the means to partition processors into as much as 32 isolated digital machines—a know-how pulled from HP-UX's procedure useful resource supervisor. Farrand pointed out that HP turned into positioning Dragon Hawk as its future mission-essential platform. "We actually steer (Itanium and HP-UX) and value barnone that, but going ahead their manner for mission-vital computing is touching to an x86 world," Farrand advised Kernel. "it exist not by means of twist of fate that folks enjoy de-dedicated to Itanium, chiefly Oracle."

    HP vice chairman Scott Farrand, interviewed at red Hat apex by means of Sean Michael Kerner of ServerWatch

    due to the fact that HP continues to exist looking ahead to judgement in its case against Oracle, that commentary may enjoy made a number of people in HP's traffic essential systems unit choke on their morning coffee. And sources at HP recount that Farrand drifted slightly off-course in his comments. The business's bonafide line on project Odyssey is that it is in parallel to and complementary to the enterprise's investments in Itanium and HP-UX. A source at HP referred to Farrand not illustrious fraction of HP's project Odyssey briefing notes to that effect: "venture Odyssey comprises continued investment in their centered mission-critical portfolio of Integrity, NonStop, HP-UX, OpenVMS as well as their investments in constructing future mission-vital x86 platforms. offering Serviceguard for Linux/x86 is a step toward achieving that mission-essential x86 portfolio."

    mission Odyssey, however, is HP's clear highway forward with valued clientele that enjoy not bought into HP-UX during the past. with out a serve for Itanium past crimson Hat Enterprse Linux edition 5, and with RHEL being increasingly censorious to HP's manner for cloud computing (and, pending litigation, support for Oracle on HP servers), in barnone probability Farrand became simply a bit bit ahead of the traffic in his pronouncement.

    Tip of the hat to Ars reader Caveira for his tip on the ServerWatch story.

     

    HP0-277 OpenVMS Version 7.x to 8.2 Migration

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    Now that OS X Yosemite has been released to the wild, you may notice the Citrix Receiver has issues after adding a unique account and/or launching apps from the client interface.  In this blog post I am going to evanesce over the issue and fix for the issue.

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    In the April 2018 survey they received responses from 1,783,239,123 sites across 214,513,048 unique domain names and 7,387,066 web-facing computers. This reflects a gain of 12.8 million sites and 53,500 computers, but a loss of 261,000 domains.

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    Apache Tomcat – the hidden backend

    More than 450 million websites are currently using the Apache HTTP server, but this is not the only web server product offered by the Apache Software Foundation. The Apache Tomcat project provides an open source implementation of Java Servlet and JSP technologies, but its deployment is hard to quantify.

    Tomcat is often used as a backend application server, with the Apache Tomcat Connectors project connecting it to other web-facing servers dote Apache and Microsoft IIS. In many of these cases, Tomcat cannot exist detected passively, although it may exist viable to corroborate its consume during a web application security test – for example, by tricking the application into returning a Java stack trace.

    Tomcat likewise includes its own autochthonous HTTP connector that allows it to exist used as a standalone HTTP server, and these servers can exist passively identified from their "Apache Tomcat" server headers. However, this is not a commonly used configuration: Only 10,300 websites exhibited the Apache Tomcat server header this month, and only 35 of these sites were ranked within the top million.

    Several different versions of Apache Tomcat are available, depending which version of Java needs to exist supported. Surprisingly, most Tomcat servers that are exposed directly to the internet are running Apache Tomcat 4.1.x, which has not been supported for several years. Actively maintained versions involve 9.x, 8.5.x, 8.0.x and 7.x, although support for 8.0.x will recess on 30 June 2018. The most recent versions of Apache Tomcat are 8.5.30 and 9.0.7, which were both released on 7 April.

    Other unique releases

    The mainline branch of nginx has seen three unique releases since terminal month's survey. nginx 1.13.10 was released on 20 March 2018, and added a few unique features including the ngx_http_grpc_module module, which allows requests to exist passed to a gRPC server. nginx 1.13.11 was subsequently released on 3 April, followed by nginx 1.13.12 on 10 April. These releases involve a few bug fixes and an improved proxy protocol feature.

    nginx likewise announced the release of njs 0.2.0 on 3 April. njs implements a subset of the JavaScript language, allowing location and variable handlers to exist used in nginx's ngx_http_js_module and ngx_stream_js_module modules.

    OpenLiteSpeed 1.4.31 (stable) and 1.5.0 RC3 were released on 11 April 2018. This open source server cannot exist distinguished from the commercially available LiteSpeed Web Server, as both products consume the selfsame "LiteSpeed" server header. More than 12.5 million sites exhibit this header, across 13,600 web-facing computers.

    Tengine 1.4.2

    Nearly 28 million websites are using Taobao's nginx-based Tengine web server, but 74% are noiseless running a version that was released several years ago, despite later releases including not just unique features, but likewise security fixes. The most extensive user of Tengine 1.4.2 – which was released in November 2012 – is the Chinese cloud computing infrastructure service provider Aiyun Network.

    Uptake of unique Tengine releases is generally leisurely across the internet. The latest version, Tengine 2.2.2, was released on 26 January 2018, but only 262 sites are currently using it. Most of these sites are hosted by Internet Vision in Lithuania, while handfuls of other early adopters are hosted on low-cost cloud hosting platforms provided by Aliyun, DigitalOcean and Linode.

    The impoverished uptake of newer releases could exist partly caused by their want of visibility on the Tengine website at tengine.taobao.org. The latest version that can exist downloaded from the intelligence section on the homepage is the 2.2.0 evolution version that was released in December 2016, followed by the 2.1.2 stable version from December 2015. Download links for the much-newer 2.2.1 and 2.2.2 releases can only exist institute on a separate download page.

    cloudflare-nginx noiseless lingers

    Cloudflare's migration to its unique cloudflare server header is not yet over, with more than 10,000 websites noiseless using the archaic cloudflare-nginx header. These account for less than 0.07% of barnone Cloudflare sites in the survey, so the migration is very close to completion.

    Cloudflare recently increased the size of its European network to 41 cities, expanding its global network to 151 cities across 74 countries. Its highest data centre is 2.6 km above sea even in the city of Bogotá, Columbia.

    Developer March 2018 Percent April 2018 Percent Change Microsoft 633,719,941 35.80% 658,800,756 36.94% 1.15 Apache 464,340,535 26.23% 456,169,336 25.58% -0.65 nginx 409,124,174 23.11% 403,381,961 22.62% -0.49 Google 21,802,670 1.23% 22,460,562 1.26% 0.03 Developer March 2018 Percent April 2018 Percent Change Apache 76,398,184 43.03% 75,298,051 42.41% -0.62 nginx 37,321,104 21.02% 37,478,429 21.11% 0.09 Google 13,684,777 7.71% 14,159,867 7.97% 0.27 Microsoft 11,986,413 6.75% 11,935,138 6.72% -0.03

    For more information espy lively Sites

    Developer March 2018 Percent April 2018 Percent Change Apache 366,272 36.63% 363,431 36.34% -0.28 nginx 237,588 23.76% 241,869 24.19% 0.43 Microsoft 93,016 9.30% 93,533 9.35% 0.05 LiteSpeed 14,465 1.45% 14,676 1.47% 0.02 Developer March 2018 Percent April 2018 Percent Change Apache 3,018,056 41.15% 3,018,020 40.86% -0.30 nginx 1,798,113 24.52% 1,844,837 24.97% 0.46 Microsoft 1,536,371 20.95% 1,531,014 20.73% -0.22 Developer March 2018 Percent April 2018 Percent Change Apache 80,745,341 37.60% 77,731,493 36.24% -1.36 Microsoft 57,136,501 26.60% 55,746,915 25.99% -0.62 nginx 44,450,473 20.70% 48,269,102 22.50% 1.81 Google 1,878,467 0.87% 1,901,783 0.89% 0.01

    Google Search property Rater Guidelines Updated: profitable Purpose, Creator Reputation & More | killexams.com existent questions and Pass4sure dumps

    It has been a year since they terminal saw Google’s Search property Rater Guidelines updated, but they released a brand unique version over the weekend.  Here is what has changed, with commentary about why it is famous for site owners and tips they can remove away from it to incorporate into their own sites.

    Once again, Google’s property raters cannot repercussion your site directly in how it ranks in the search results.  But Google does consume these ratings to ensure the best search results are being delivered with the highest property sites ranking best.

    The first changes are evident within the table of contents.  The section on “Website Reputation” has been renamed “Reputation of the Website or Creator of the Main Content.”  The subsection has been changed from merely “Reputation Research” to “Research on the Reputation of the Website or Creator of the Main Content.”

    The Low property section has been expanded, as was the Lowest property section, with additional subsections added,  including reputation of the creator of the content.

    One of the tremendous changes is that not only are raters looking at the reputation of just the website, raters are tasked with investigating the reputation  of the content creator – such as the author of the article or landing page being rated.  This will reclaim a greater emphasis on sites needing to enjoy author information and author bios on their articles, especially for those sites that accomplish not consume bylines on their content when it isn’t clear on the site itself who authors the articles.

    Google has likewise added the concept of “beneficial purpose” to the property Rater Guidelines, where raters are not just asked to rate the property of the content, but likewise consider whether the page has a profitable purpose or consume to being on the site.  What would a visitor to the site gain?

    There is likewise a unique emphasis on titles again, specifically targeting clickbait titles where the title is sensationalized tabloid style, yet fails to deliver up to the expectations when someone clicks through.

    Lastly, a pretty significant change to the coverage of Your Money, Your Life sites.

    There were likewise unique grammatical errors corrected, which I won’t note as they accomplish not change the context of what each section or sentence says.  They likewise changed usage from “vendor” to “employer/company.”

    Remember, property raters cannot repercussion your site directly.  So you don’t enjoy to worry that a competitor is a rater and will rate your site lowest.  Google uses the raters to evaluate algos instead.  They will thrust out an algo test and consume raters to evaluate how well – or not – their search results are performing based on the property of sites that are ranking higher in the search results.

    Now, let’s dive in with barnone the changes, or head to the bottom for my final thoughts on these changes.

    Purpose of a Webpage Beneficial Purpose

    The original comments about “beneficial purpose” were added under some commentary for examples in the previous version of the property rater guidelines.  But Google has expanded on this to involve it in their “Purpose of a Webpage” section, as well as to add it throughout the guidelines when referring to high property pages and websites as well as low property ones.

    Most pages are created to exist helpful for users, thus having a profitable purpose.

    Google previously listed the main purposes of a page, with examples such as “to participate information about a topic” and “to entertain.”  This list was preceded with a heading “Common helpful page purposes involve (but are not limited to):”  Now, it has been changed to “Common helpful or profitable page purposes involve (but are not limited to):”

    They expect raters to consider what the profitable purpose of a page is throughout the guidelines, and if there is no profitable purpose, that the page should receive a lowest rating.  It likewise uses this for raters to consider whether non-traditional pages enjoy any profitable value too.

    They look to consume the term often with the term “helpful”, leading to that property raters shouldn’t just consider if the page could exist helpful to someone, but if it is a profitable page to enjoy on a site or in the search results.

    Purpose of Video Pages

    For some reason in the many examples, Google has decided to change the purpose of a page for a few of the examples.  And the change is kindhearted of curious, and if it means Google is changing how they view the focus of a video landing page, or if SEOs shouldn’t read too much into the change.

    Formerly, it listed the purpose of a video page as “To allow users to watch a video.”  But now, Google has changed it – in barnone examples – to “To participate a cute video of a cat.”

    Why?  Is Google considering the evolving value of a video landing page that it is pivoting slightly from merely watching a video to likewise sharing a video?

    From a user perspective, most people evanesce to a video landing page to watch a video.  But perhaps from a site owner perspective, many are not wanting just the watch, but likewise optimizing to those shares as well.

    From the illustration they show, you can definitely order that the site is angling for shares, in the passage the page is presented.

    However, they later likewise refer to a video page that the purpose is to participate a video, but it is a YouTube page that isn’t as “in your face” about the sharing.

    Purpose of Blog Post Pages

    Similarly, they changed the purpose of blog post pages to “to participate music used on a TV show” as the purpose of a page from “the purpose is to panoply a blog post.”  Again, this could just exist to match the illustration to exist more specific.

    Examples

    Google has removed one of the examples from this page, the illustration relating to Christopher Columbus.  They kept the second illustration but reformatted it into a paragraph instead of in the table.

    Your Money Your Life Safety

    Google has once again updated what they consider to exist Your Money, Your Life pages with this latest update.  And safety is the unique addition to the list.

    Formerly:

    Some types of pages could potentially repercussion the future happiness, health, or pecuniary stability of users. They convoke such pages “Your Money or Your Life” pages, or YMYL.

    Now (emphasis mine):

    Some types of pages could potentially repercussion the future happiness, health, pecuniary stability, or safety of users. They call such pages “Your Money or Your Life” pages, or YMYL.

    Google doesn’t evanesce specifically into what the addition of safety means, but their guidelines enjoy had examples of things that could exist included in this.

    Reputation Research on the Creator of Main Content

    First, Google has changed the section merely called “Reputation Research” to “Research on the Reputation of the Website or Creator of the Main Content.”

    Google is placing a brand unique emphasis on the creator or author of the main content of the page, whereas before the emphasis was entirely on the website reputation.  So what could this exist targeting?  I suspect they want property raters to not simply consider the site in question that an article is institute on, but the author as well.  There are well known authors published on lesser known sites and vice versa.

    It could likewise exist considering intelligence belief articles, where a well known intelligence site publishes an OpEd pice by someone whose reputation might not exist as remarkable as the site publishing it.  Some sites dote to court controversy for page views, and doing it with someone with a impoverished reputation who will ignite a firestorm can drudgery well.   But should that particular piece of content stand on the merits of the site lonely when the author is questionable?

    And sometimes a site has plenty of content but nothing in the passage of a content creator, such as a name, gregarious media link or bio.  Before, raters were judging on the reputation of the site alone, but now with the creator’s reputation up for analysis, many sites will fail on that score.

    How to Search for Reputation Information

    Google has added “You may need to identify the creator of the content, if it is different from that of the overall website.”

    They enjoy likewise added a unique suggestion for finding reputation information content creators:

    For content creators, try searching for their title or alias.

    They enjoy likewise added that you should peek for reputation information not written by the individual creator, just as you would for a website or business.  Then they added:

    For content creators, peek for biographical data and other sources that are not written by the individual.

    They likewise suggest looking for the Wikipedia page for the content creators.

    What to accomplish When You Find No Reputation Information

    Google added (added text in italics):

    You should expect to find reputation information for big businesses and websites of big organizations, as well as well-known content creators.

    Page property Rating Overall Page property Rating

    Google has completely rewritten and expanded this section from the very brief version it has had before.

    Old version:

    The overall Page property rating scale offers five rating options: Lowest , Low , Medium , High, and Highest .

    New version:

    At a high level, here are the steps of Page property rating:

    1. Understand the rectify purpose of the page. Websites or pages without any profitable purpose, including pages that are created with no attempt to serve users, or pages that potentially spread hate, antecedent harm, or misinform or hoodwink users, should receive the Lowest rating. No further  assessment is necessary.2. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in the following sections on Lowest , Low , Medium , High, and Highest property pages.

    Again, Google is putting the focus on the profitable purpose of the page.

    Page property Rating: Most famous Factors

    Google’s change to this section is to yet again reclaim the focus on the purpose of the page as well as on the reputation of the creator of the content.

    Here are the changes, with the changes in italics to this section:

    Here are the most famous factors to consider when selecting an overall Page property rating:

    ● The Purpose of the Page● Expertise, Authoritativeness, Trustworthiness: This is an famous property characteristic. consume your research on the additional factors below to inform your rating.● Main Content property and Amount: The rating should exist based on the landing page of the chore URL.● Website Information/information about who is liable for the MC: Find information about the website as well as the creator of the MC.●Website Reputation/reputation about who is liable for the MC: Links to serve with reputation research will exist provided.

    Expertise, Authoritativeness and Trustworthiness (E-A-T)

    There are some significant changes to this.  First, the instances where Google referred to “high quality” has now been changed to “high EAT”.  Google is clearly wanting raters to peek beyond simple property and consider other aspects that contribute to the value of that content as well.

    Google has added this unique part:

    Remember that the first step of PQ rating is to understand the rectify purpose of the page. Websites or pages without some sort of profitable purpose, including pages that are created with no attempt to serve users, or pages that potentially spread hate, antecedent harm, or misinform or hoodwink users, should receive the Lowest rating.

    For barnone other pages that enjoy a profitable purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important. gladden consider:

    ● The expertise of the creator of the MC.● The authoritativeness of the creator of the MC, the MC itself, and the website.● The trustworthiness of the creator of the MC, the MC itself, and the website.

    Later in the section, they gain some changes specific to the content creators in several key areas, including medical, news, science and pecuniary sites.

    Here are those changes, with the changes in italics:

    ● high E-A-T medical advice should exist written or produced by people or organizations with arrogate medical expertise or accreditation. high E-A-T medical advice or information should exist written or produced in a professional style and should exist edited, reviewed, and updated on a regular basis.● high E-A-T intelligence articles should exist produced with journalistic professionalism—they should accommodate factually accurate content presented in a passage that helps users achieve a better understanding of events. high E-A-T intelligence sources typically enjoy published established editorial policies and robust review processes ( illustration 1 , illustration 2 ).● high E-A-T information pages on scientific topics should exist produced by people or organizations with arrogate scientific expertise and delineate well-established scientific consensus on issues where such consensus exists.● high E-A-T pecuniary advice, legal advice, tax advice, etc., should approach from trustworthy sources and exist maintained and updated regularly.● high E-A-T advice pages on topics such as home remodeling (which can cost thousands of dollars and repercussion your animated situation) or advice on  parenting issues (which can repercussion the future happiness of a family) should also come from “expert” or experienced sources that users can trust.● high E-A-T pages on hobbies, such as photography or learning to play a guitar, likewise require expertise.

    Again, Google is putting a lot of stress on the content creators as well, emphasized for YMYL sites.

    They are now holding intelligence sites to an even higher standard, likely in response to the changes Google made terminal year in response to the fake intelligence sites.  Before, Google was not asking raters to gauge the journalistic standards of intelligence sites, because that is one locality that differs between many websites but likewise can exist used to determine the credibility of site’s intelligence content.  And again, this is in addition to keeping the creator’s reputation in irony when rating content.

    Google gives two examples of the types of editorial policies they want to espy on high property intelligence sites.  First, the BBC (partial screenshot).

    And the second example, USA Today (partial screenshot).

    Google has likewise gone further with both medical and scientific content, wanting medical content to exist written by someone with the actual medical expertise and science content to likewise exist produced by those with relevant expertise.  So Google is clearly looking at these areas as well to exist impacted with future algorithms as these sites are held to a higher standard.

    High property Pages Characteristics of high property Pages

    Google has likewise expanded this section.  Here they win the first reference to the unique title changes as well as more on the profitable purpose of a page.  Changes/additions are in italics.

    High property pages exist for almost any profitable purpose, from giving information to making people laugh to expressing oneself artistically to purchasing products or services online.

    What makes a high property page? A high property page should enjoy a profitable purpose and achieve that purpose well.  In addition, high property pages enjoy the following characteristics:

    ● high even of Expertise, Authoritativeness, and Trustworthiness (E-A-T).● A satisfying amount of high property MC, including a descriptive or helpful title.● Satisfying website information and/or information about who is liable for the website. If the page is primarilyfor shopping or includes pecuniary transactions, then it should enjoy satisfying customer service information.● Positive website reputation for a website that is liable for the MC on the page. Positive reputation of thecreator of the MC, if different from that of the website.

    Highest property Pages Highest property Pages

    Again, profitable purpose is added as a requirement for a highest property page.

    They enjoy likewise added the “and quantity if MC” as a marker for a distinction between high and highest quality.  This does raise a question about whether barnone content length is really considered equal in the eyes of Google.  Both Gary Illyes and John Mueller enjoy stated you don’t need to write an essay for a piece of content that doesn’t need it, and to write as much as you need to in order to reply the question the title presents.  But here, quantity of the main content is something rates should specifically peek for when deciding if a page is highest property or only high quality.

    And they espy yet another reference to the need of having a “very positive reputation of the creator of the main content, if different from that of the website.”

    But they enjoy removed references to this on pages for stores or other pecuniary transactions.

    Here is the archaic version:

    Highest pages are very satisfying pages that achieve their purpose very well. The distinction between high and Highest is based on the property of MC as well as the even of EAT and reputation of the website.

    What makes a page Highest quality? A Highest property page may enjoy the following characteristics:

    ● Very high even of Expertise, highly Authoritative, and highly Trustworthy for the purpose of the page (EAT), including the EATof the publisher and/or individual author for intelligence articles and information pages on YMYL topics.● A satisfying amount of high property MC.● Highly satisfying website information and/or information about who is liable for the website or for stores and pages involving pecuniary transactions, highly satisfying customer service reputation is very important.● Very positive website reputation for a website that is liable for the MC on the page.

    And the updated version:

    Highest property pages are created to serve a profitable purpose and achieve their purpose very well. The distinction between high and Highest is based on the property and quantity of MC, as well as the even of reputation and E-A-T.

    What makes a page Highest quality? In addition to the attributes of a high property page, a Highest property page must enjoy at least one of the following characteristics:

    ● Very high even of Expertise, Authoritativeness, and Trustworthiness (E-A-T).● A very satisfying amount of high or highest property MC.● Very positive website reputation for a website that is liable for the MC on the page. Very positive reputation of the creator of the MC, if different from that of the website.

    So the removal of the stores and pecuniary transactions change seems to exist due to the more generic variation of that added to the guidelines.

    Very Positive Reputation

    They now want raters to accomplish “extensive” reputation research when giving Highest ratings.

    Examples of Highest property Pages

    Google has added a unique example, it surprisingly, it is of a Twitter page.  SO this is proof that Google does consider Twitter pages to exist highest property in some cases.

    Low property Pages

    This entire section on low property pages got updated.  Some was removed as it was replaced with something more concise, while other areas were expanded, particularly around reputation and profitable content.

    Low property Pages

    The first paragraph has been updated completely.

    This was removed:

    Low property pages are unsatisfying or lacking in some factor that prevents them from achieving their purpose well. These pages want expertise or are not very trustworthy/authoritative for the purpose of the page.

    And it was changed to this:

    Low property pages may enjoy been intended to serve a profitable purpose. However, Low property pages accomplish not achieve their purpose well because they are lacking in an famous dimension, such as having an unsatisfying amount of MC, or because the creator of the MC lacks expertise for the purpose of the page.

    Here is the reference to profitable purpose once again.  But this time it likewise concedes that sometimes these pages were intended to serve a profitable purpose but something on the page – or missing from it – means it is noiseless low quality.

    Google has removed the possibility that some pages that meet their “low property pages” criteria might not exist considered low.  Now, raters must always rate a page as Low – or Lowest – if any one or more applies.

    Here is what the section used to be:

    If a page has one of the following characteristics, the Low rating is usually appropriate:

    ● The author of the page or website does not enjoy enough expertise for the topic of the page and/or the website is not trustworthy or authoritative for the topic. In other words, the page/website is lacking EAT.● The property of the MC is low.● There is an unsatisfying amount of MC for the purpose of the page.● MC is present, but difficult to consume due to distracting/disruptive/misleading Ads, other content/features, etc.● There is an unsatisfying amount of website information for the purpose of the website (no excellent reason for anonymity).● The website has a negative reputation.

    And here is the unique revised version:

    If a page has one or more of the following characteristics, the Low rating applies:● An inadequate even of Expertise, Authoritativeness, and Trustworthiness (E-A-T).● The property of the MC is low.● There is an unsatisfying amount of MC for the purpose of the page.● The title of the MC is exaggerated or shocking.● The Ads or SC distracts from the MC.● There is an unsatisfying amount of website information or information about the creator of the MC for the purpose of the page (no excellent reason for anonymity).● A mildly negative reputation for a website or creator of the MC, based on extensive reputation research. If a page has multiple Low property attributes, a rating lower than Low may exist appropriate.

    Note that it no longer includes the reference that anonymity for some content might exist appropriate.

    Lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T)

    This section has been completely rewritten, and was formerly section 6.5.

    Removed:

    Some topics claim expertise for the content to exist considered trustworthy. YMYL topics such as medical advice, legal advice, pecuniary advice, etc. should approach from authoritative sources in those fields, must exist factually accurate, and must delineate scientific/medical consensus within those fields where such consensus exists. Even everyday topics, such as recipes and house cleaning, should approach from those with taste and everyday expertise in order for the page to exist trustworthy.

    You should consider who is liable for the content of the website or content of the page you are evaluating. Does the person or organization enjoy enough expertise for the topic? If expertise, authoritativeness, or trustworthiness is lacking, use the Low rating.

    Revised:

    Low property pages often want an arrogate even of E-A-T for the purpose of the page. Here are some examples:

    ● The creator of the MC does not enjoy adequate expertise in the topic of the MC, e.g. a tax contour instruction video made by someone with no clear expertise in tax preparation.● The website is not an authoritative source for the topic of the page, e.g. tax information on a cooking website.● The MC is not trustworthy, e.g. a shopping checkout page that has an insecure connection.

    It likewise made some slight changes to the user generated content section of this, and now specifically includes references to gregarious networking pages, video sharing sites, and wiki-type sites.

    Old version:

    User-generated websites span the Page property rating spectrum. Note that in some cases, contributors pick their own topics with no oversight and may enjoy very impoverished writing skills or no expertise in the topic of the page. Contributors may exist paid per article or word, and may even exist eligible for bonuses based on the traffic to their pages. Depending on the topic, pages on these websites may not exist trustworthy.

    New version:

    Note: Websites with user-generated content span the Page property rating spectrum. gladden pay careful attention to websites that allow users to publish content with puny oversight, such as gregarious networking pages, video sharing websites, volunteer-created encyclopedias, article sharing websites, forums, etc. Depending on the topic, pages on these websites may want E-A-T.

    The user generated content section is noteworthy, because they aren’t automatically discounting user generated content as low or lowest, but rather as something that warrants further investigation before rating it.  There are plenty of examples of high property user generated content, but it seems the majority is definitely lacking in property and EAT.

    It has likewise changed the notation at the recess from “Important : Lacking arrogate consume is enough reason to give a page a Low property rating.” to “Important : The Low rating should exist used if the page lacks arrogate E-A-T for its purpose.”  So Google has a unique distinction on consume for the purpose of the specific page.

    Low property Main Content

    This section has been significantly reduced, although some of it was incorporated into unique individual sections Google has added to the guidelines, so just because it is illustrious as removed here, doesn’t beimportant it was removed entirely.  But they likewise win their unique guidance on the clickbait style titles vs actual content that Google now wants raters to convoke Low.

    They entirely removed this fraction which was an illustration used to illustrate types of low property content, as well as the differentiation between professional websites and those from hobbyists:

    One of the most famous criteria in PQ rating is the property of the MC, which is determined by how much time, effort,expertise, and talent/skill enjoy gone into the creation of the page, and likewise informs the EAT of the page.

    Consider this example: Most students enjoy to write papers for high school or college. Many students remove shortcuts tosave time and endeavor by doing one or more of the following:

    ● Buying papers online or getting someone else to write for them.● Including inaccurate information, such as making things up, stretching the truth, or creating a incorrect sense of doubt about well-established facts.● Writing quickly with no drafts or editing.● Failing to cite sources, or making up sources where nonexistent exist.● Filling the report with big pictures or other distracting content.● Copying the entire report from an encyclopedia, or paraphrasing content by changing words or sentence structure here and there.● Using commonly known facts, for example, “Argentina is a country. People live there. Argentina has borders.”● Using a lot of words to communicate only basic ideas or facts, for example, “Pandas consume bamboo. Pandas consume a lot of bamboo. Bamboo is the best food for a Panda bear.”

    Unfortunately, the content of some webpages is similarly created. They will consider content to exist Low property if it is created without adequate time, effort, expertise, or talent/skill. Inaccurate or delusive information presented as fact is also a reason for Low or even Lowest property ratings. Pages with low property MC accomplish not achieve their purpose well.

    Keep in irony that they enjoy very different standards for pages on large, professionally-produced traffic websites than we enjoy for miniature amateur, hobbyist, or personal websites. The property of MC they expect for a big online store is very different than what they might expect for a miniature local traffic website.

    All PQ rating should exist done in the context of the purpose of the page and the nature of website.

    Important : Low property MC is a enough reason to give a page a Low property rating.

    The very much abbreviated version of this section has specifics to clickbait:

    The property of the MC is an famous consideration for PQ rating. They will consider content to exist Low property if it is created without adequate time, effort, expertise, or talent/skill. Pages with low property MC accomplish not achieve their purpose well.

    In addition, gladden examine the title on the page. The title of the page should report the content.

    Exaggerated or shocking titles can entice users to click on pages in search results. If pages accomplish not live up to the exaggerated or shocking title or images, the taste leaves users emotion surprised and confused. Here is an example of a page with an exaggerated and shocking title: “Is the World about to End? arcane Sightings of 25ft Sea Serpents Prompt Panic!” as the title for an article about the unidentified remains of one miniature lifeless fish on a beach. Pages with exaggerated or shocking titles that accomplish not report the MC well should exist rated Low.

    Important : The Low rating should exist used if the page has Low property MC.

    Google initially added references to clickbait and property terminal year in an update to the guidelines, but this one goes into more specifics with an example.  But it is unclear if site owners only need to worry about this extreme clickbait, or if “milder” versions of clickbait could exist rated Low as well.

    The illustration seems based off this Daily Mail article Google has as a later illustration in the guidelines.

    Unsatisfying Amount of Main Content

    Here there is a miniature change, but it does gain a rater conscious that there is a divergence between the amount of content for the purpose of the page.

    Old version:

    Important : An unsatisfying amount of MC is a enough reason to give a page a Low property rating.

    New version:

    Important : The Low rating should exist used if the page has an unsatisfying amount of MC for the purpose of the page.

    Distracting Ads/SC

    This is a combination of multiple removed sections (6.3. 6.3.1, 6.3.2) in a unique single section.

    Of note is that previously, Google wanted raters to consider “highly distracting”, while now it is simply “distracting” that will win a Low rating.

    It likewise specifically calls out suggestive and grostesque images, common to some of the Outbrain and Taboola style of ad units on many websites.

    This is the illustration Google uses to demonstrate distracting ads and SC, which likewise has a incorrect clickbait title.

    Here is the full unique section:

    We expect Ads and SC to exist visible. However, some Ads, SC, or interstitial pages (i.e., pages displayed before or after the content you are expecting) gain it difficult to consume the MC. Pages with Ads, SC, or other features that distract from or interrupt the consume of the MC should exist given a Low rating.

    A single pop-over Ad with a clear and easy-to-use close button is not terribly distracting, though may not exist a remarkable user experience. However, difficult-to-close Ads that result page scrolls can exist truly distracting and gain the MC difficult to use.

    The content of the Ads, SC, or other features may exist distracting as well: sexually suggestive images such as here, grotesque images such as here , and porn Ads on non-porn pages should exist considered very distracting.

    Finally, Ads and SC can exist distracting if the titles or images of the Ads or SC are shocking or disturbing. Here is an illustration of a page with shocking and exaggerated titles, images, and text in the Ads and SC.

    Important : The Low rating should exist used if the page has Ads, SC, or other features that interrupt or distract from using the MC.

    Mixed or Mildly Negative Reputation of the Website or Creator of the Main Content

    This is another section substantially changed, the previous section was simply titled “Negative Reputation”.  Google is highlighting that “extensive” reputation research is required now.

    For restaurant sites concerned about how some negative reviews are reflected through the property raters, Google is now stating that it is typical for traffic to enjoy a few negative reviews.

    Here is the unique version with changes in italics.

    Extensive reputation research is required for barnone PQ rating tasks unless you enjoy previously researched the reputation of the website. Many websites enjoy puny reputation information, unfortunately. Of the websites with reputation information, most websites enjoy a excellent reputation. gladden exercise freight when researching the reputation of businesses. Try to find as many reviews and ratings as possible, and read the details of negative reviews and low ratings before inferring that the traffic overall has a negative reputation. A few negative customer service reviews are typical for businesses such as restaurants.

    Google has now added that non-journalist writers can enjoy reputation as well, including YouTubers, bloggers, vloggers and professionals.  So raters are now expected to accomplish reputation research on any content creator, regardless of whether they look to exist well known enough or not.

    Here is what was added:

    If the MC was not created by the website, research the reputation of the creator of the MC. While many ordinary people do not enjoy reputation information available on the Internet, you can find reputation information on well-known YouTubers, journalists, authors, bloggers and vloggers, professionals such as lawyers and doctors, etc.

    Pay attention when there is evidence of mixed or mildly negative—though not malicious or financially fraudulent—reputation. The Low rating should exist used if the website or the creator of the MC has a mildly negative reputation.

    Important : For a YMYL website, a mixed reputation is antecedent for a Low rating.

    Unsatisfying Amount of Information About the Website or Creator of the Main Content

    Here again they espy addition of the “Creator of the Main Content” added to the title, with Google yet again focusing on the content creator and the viable want of information or reputation of the creator.

    Google is likewise noting that a gregarious media link lonely can meet the reputation requirement for personal or non-YMYL content.

    Google is likewise acknowledging that there could exist a “good reason” for anonymity used by some webpages or some sites.

    Changes are in italics:

    We expect some contour of website information for many or most websites. They expect clear information about who (e.g., what individual, company, business, foundation, etc.) created the MC, unless there is excellent reason for anonymity. A long-standing Internet alias or username can likewise serve the selfsame duty as identifying the MC creator. However, the amount of information needed about the website or creator of the MC depends on the purpose of the page. For personal websites or non-YMYL forum discussions, an email address or gregarious media link lonely may exist sufficient.

    They likewise added that the want of information about the person who created the content as being a reason for a Low rating on YMYL content.  Additions in italics:

    Important : For YMYL pages and other pages that require a high even of user trust, an unsatisfying amount of any of thefollowing is a reason to give a page a Low property rating: customer service information, contact information, informationabout who is liable for the website or information about who created the content. For other types of websites, useyour judgment.

    Lowest property Pages

    Much of this section was changed, rewritten and reorganized too.

    Lowest property Pages

    One remarkable fraction of this section that SEOs and site owners will want to remove note of is the fact Google summarizes the page property points made throughout the page property sections and reclaim them into 3 concise steps.  Here they are:

    As a reminder, here are the steps for doing PQ rating.

    1. Understand the rectify purpose of the page. Websites and pages should exist created for users in order to serve a profitable purpose, in other words, they should exist to serve users.2. Websites or pages without a profitable purpose, including pages that are created with no attempt to serve users, or pages that potentially spread hate, antecedent harm, or misinform or hoodwink users, should receive the Lowest rating. E-A-T and other page property characteristics accomplish not play a role for these pages. For example, any page attempting to scam users should receive the Lowest rating, whether the scam is created by an expert or not.3. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in these guidelines. Pages that fail to achieve their purpose should receive the Lowest rating.

    They likewise added a unique summary, but note  that these are simply drilled down points that were previously in 7.x sections in the terminal property Rater Guidelines.

    Lack of Purpose Pages

    Google added “Some pages fail to achieve their purpose so profoundly that the purpose of the page cannot exist determined. Such pages serve no existent purpose for users.”

    Pages that Fail to Achieve Their Purpose

    This is another section that was reorganized and rewritten.  Here is the updated version:

    Lowest E-A-T

    One of the most famous criteria of PQ rating is E-A-T. Expertise of the creator of the MC, and authoritativeness or trustworthiness of the page or website, is extremely famous for a page to achieve its purpose well.

    If the E-A-T of a page is low enough, users cannot or should not consume the MC of the page. This is especially rectify of YMYL topics. If the page is highly inexpert, unauthoritative or untrustworthy, it fails to achieve its purpose.

    Important : The Lowest rating should exist used if the page is highly inexpert, unauthoritative, or untrustworthy.

    No/Little Main Content

    Pages exist to participate their MC with users. The following pages should exist rated Lowest because they fail to achieve their purpose:● Pages with no MC.● Pages with a bare minimum of MC that is unhelpful for the purpose of the page.

    Lowest property Main Content

    The Lowest rating applies to any page with Lowest property MC. Lowest property MC is content created with such insufficient time, effort, expertise, talent, and/or skill that it fails to achieve its purpose. The Lowest rating should also apply to pages where users cannot benefit from the MC, for example:

    ● Informational pages with demonstrably inaccurate MC.● The MC is so difficult to read, watch, or use, that it takes remarkable endeavor to understand and consume the page.● Broken functionality of the page due to want of skill in construction, impoverished design, or want of maintenance.

    Have high standards and mediate about how typical users in your locale would taste the MC on the page. A page mayhave value to the creator or participants in the discussion, but few to no general users who view it would benefit from theMC.

    Copied Main Content

    Interesting fraction they removed from the rise of this section is the observation that “Every page needs MC.”

    They likewise combined the two sections “Copied Main Content” and “More About Copied Content”, although it is nearly identical.

    They did remove the following:

    If barnone or most of the MC on the page is copied, mediate about the purpose of the page. Why does the page exist? What value does the page enjoy for users? Why should users peek at the page with copied content instead of the original source?

    That is a nosy fraction to remove, since it is a telling passage to determine if there is any passage the content has value despite being copied or syndicated.

    Auto-Generated Main Content

    This section was renamed from “Automatically-Generated Main Content”, perhaps to change it to match industry lingo.

    This section is primarily the same, but added “Another passage to create MC with puny to no time, effort, or expertise is to create pages (or even entire websites)” to the first paragraph.

    Obstructed or Inaccessible Main Content.

    This is a reworked version of the previous “Deceptive Page Design” section.

    Here is the unique section:

    MC cannot exist used if it is obstructed or inaccessible due to Ads, SC, or interstitial pages . If you are not able to access the MC, gladden consume the Lowest rating.

    Here are some examples of pages with obstructed MC that should exist rated Lowest :

    ● Ads that continue to cover the MC as you scroll down the page, that are virtually impossible to close without clicking on the Ad.● An interstitial page that redirects the user away from the MC without offering any path back to the MC.

    This very likely includes fake intersitial pages on mobile, where you recess up on a page that seems to imply that the site is only available in an app, with a download link.  But if you scroll (and scroll and scroll) the content is sometimes displayed, although often in an abbreviated form, again to drive app installs.

    Inadequate Information about the Website or Creator of the Main Content

    Another revised section from 7.5, formerly called “No Website Information” again dealing with the reputation of not only the website itself but likewise of the content creator.  Google is seriously stressing the content creator aspect throughout the guidelines, and this stresses that if there is no information about the creator, the website should exist rated Lowest.

    Italicized parts enjoy been added to this section:

    As discussed in Section 2.5.3 , they expect most websites to enjoy some information about who (e.g., what individual, company, business, foundation, etc.) is liable for the website and who created the MC, as well as some contact information, unless there is a excellent reason for anonymity. For websites with YMYL pages, such as online banks, they expect to find a lot of information about the site, including extensive customer service information.

    Think about the purpose of the website and the nature of website information users would expect or demand.

    YMYL pages with absolutely no information about the website or creator of the MC, or other pages where the available information is completely inadequate for the purpose of the website (e.g., an online bank with only an email address), should exist rated Lowest .

    Again, Google does recount there are reasons why some site may enjoy anonymous contributors or authors, provided there is “a excellent reason for anonymity.”  I accomplish prodigy how well this is applied in rehearse by the raters though.  There is a tremendous divergence between anonymity for something dote a political source, versus anonymity for outrageous stories not bring attributed to anyone so the site owner doesn’t enjoy to gain a fake persona.

    Unmaintained Websites, and Hacked, Defaced, or Spammed Pages

    This section sees “Unmaintained websites” added to the title.  They accomplish focus a lot on not just the usual hacked or spammed pages, but unmaintained website, where the content or information is so archaic it is now obsolete and there is no one currently maintaining it.

    Google added:

    These “abandoned” websites will fail to achieve their purpose over time, as content becomes stale or website functionality ceases to drudgery on unique browser versions.

    Unmaintained websites should exist rated Lowest if they fail to achieve their purpose due to the want of maintenance.

    Unmaintained websites may likewise become hacked, defaced, or spammed with a big amount of distracting and unhelpfulcontent. These pages should likewise exist rated Lowest because they fail to accomplish their original purpose.

    Google has likewise removed the following specific to spammed comments:

    Spammed comments are easy to recognize and may involve Ads, download, or other links. Webmasters should find and remove this content because it is a nefarious user experience.

    I am not positive why they removed this specifically, but it could exist slightly redundant or simply common sense.

    Pages That Spread Hate

    This section has been expanded from the previous version, and it now likewise includes additional specific groups that are targeted by disapprove groups.  The additional groups now involve socio-economic status, political beliefs, and victims of atrocities.

    Even more significantly is the fact that Google is likewise looking not just at typical disapprove content, but likewise disapprove content that is “expressed in civil or even academic-sounding language.  This could definitely exist targeting the nature of disapprove content that attempts to pass itself off as legitimate through the consume of language, which would likewise involve intelligence sites that are spreading disapprove in a intelligence article fashion.

    They did remove another reference for the reason behind the creation of the pages.  They no longer involve that they are “pages created with the sole purpose of promoting disapprove or violence” where they are specifically removing the created part.  This could exist to remove ambiguity over whether a page is or isn’t created for the purpose of promoting disapprove and/or violence, because some could quarrel they weren’t created for that purpose.  A fine line, but the only reason I could espy for them removing it.

    They enjoy removed three sources of information they previously recommended to raters to serve identify sites that promote disapprove and violence.  It isn’t clear why they removed this without offering an alternative.  Here is the removed part:

    The Pew Research focus , the Anti-Defamation League , and the Southern Poverty Law focus are some reputable sources that can exist used for reputation research.

    The majority of this section is new, as Google has greatly expanded on this.  Here is the unique version, with italics for the parts that were changed.

    Use the Lowest rating for pages that promote disapprove or violence against a group of people based on criteria including—but not limited  to—race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, socio-economic status, political beliefs, veteran status, victims of atrocities, etc. Websites advocating disapprove or violence can  antecedent existent world harm.

    Hate may exist expressed in inflammatory, emotional, or hateful-sounding language, but may likewise exist expressed in civil or even academic-sounding language.

    Extensive reputation research is famous for identifying websites that promote disapprove or violence. gladden identify reputable and well-established organizations that provide information about disapprove groups in your locale when researching reputation. Some websites may not enjoy reputation information available. In this case, gladden consume your judgment based on the MC of the page and lore of your locale.

    Potentially Harmful Pages

    This is another unique section, aimed specifically at the types of pages that promote harm.  It covers harm to self and others, and covers mental, physical and emotional harm.  They likewise involve numerous examples of the types of sites they want to espy rank Low or Lowest.

    It likewise covers death threats, which is an Interesting inclusion since there are issues perquisite now where death threats are not being removed from gregarious media platforms.  So this could cover not just these types of threats on websites, but to serve avert these from being ranked from gregarious media sites as well.

    It likewise covers ‘”how to” nature articles that could exist used to confide terrorism or violent extremism.  Google has been criticized in the past for ranking pages that serve people learn to gain bombs so it isn’t surprising to see  this addition.

    Google has long added suicide prevention featured snippets in the search results for those doing suicide related searches.  But this likewise shows Google is trying to espy those types of results rank lower.

    Here is the full section:

    Use the Lowest rating for pages that encourage or instigate harm. Harm includes mental, physical, or emotional harm to self or others. For example:

    ● User discussions that attempt to warrant sexual ill-treat of children.● How-to or step-by-step information on how to confide acts of terrorism or violent extremism.● Depictions of extreme gore or violence, without a profitable purpose.● Suicide promotion or pro-anorexia webpages that encourage users to engage in deportment that can result in hospitalization or death.● Pages with scary death threats or other realistic-sounding threatening language.

    Malicious Pages

    This is a rework of two previous sections.  That said, not much was changed.  They added that pages with suspicious links, “including malware download links or other types of links that are detrimental to users” should exist rated lowest.

    “Other types of links” could exist open to interpretation.  Does that beimportant links to low property sites?  Or only malicious links that lead to malware?

    They likewise define malicious sites as “Malicious pages are created with harmful intent or created to benefit the website or other organization at the cost of the user.”

    Negative or Malicious Reputation

    Google has now added that if the content creator has a negative or malicious reputation, not just the website itself, that the rating should exist Lowest.

    Pages that Potentially Misinform Users

    This is a brand unique section, although it is degree taken from section 7.6 “Highly Untrustworthy, unreliable, Inaccurate, or Misleading.”

    This covers barnone kindhearted of information sites that spread collusion theories and “demonstrably inaccurate content.”  Google has received negative publicity over the fact some collusion theory sites rank well for queries that are not specific to the collusion theory.  For example, search queries for the Holocaust had returned results including a site that was promoting the fact the Holocaust was a hoax.

    Google adjusted the property rater guidelines terminal year to specifically test unique search algos that would result in these types of sites ranking lower in the search results, or ranking only for the specific collusion theory pages when the searcher is clearly searching for information about that collusion theory.   So this goes into a bit more details on the types of sites that should exist rated Lowest.

    They likewise specifically talk about collusion theories that may look amusing to some people – such as their illustration that the US government is controlled by lizard people  – but that this nature of content can enjoy long reaching repercussion because there are some people who accomplish believe these collusion theories, even the seemingly outlandish ones.

    They likewise want raters to check accuracy for YMYL topics when the rater isn’t positive if something is rectify or what the consensus amongst experts is for the content in question.

    They likewise mention fact checking sites, but note that fact checking sites cannot maintain up with the sheer number of collusion theories being published.

    Here if the full unique section:

    The purpose of an informational page is to communicate accurate information. Assume an informational purpose for pages that peek as though they are informational or pages that many users evanesce to for information, even if it is not an official intelligence source or an official encyclopedia article. This includes pages that show to exist news, gregarious profile pages spreading intelligence or information, forum discussions about informational topics such as current events, videos which cover intelligence topics, etc.

    The Lowest rating must exist used for any of the following types of content on pages that could show to exist informational:

    ● Demonstrably inaccurate content.● YMYL content that contradicts well-established expert consensus.● Debunked or unsubstantiated collusion theories.

    Lowest should likewise exist used under these circumstances:● The content creator may believe that the collusion theory or demonstrably inaccurate content is correct, or it is unclear whether they do.● The content creators may exist deliberately attempting to misinform users.● The content creators describe, iterate or spread collusion theories or demonstrably inaccurate content without a clear endeavor to debunk or rectify it, regardless of whether the creators believe it to exist true. For example, content creators may yield this content in order to gain money or gain attention.

    Some examples of information that would exist institute on Lowest property pages include: the moon landings were faked, carrots cure cancer, and the U.S. government is controlled by lizard people. While some of these topics may look funny, there enjoy been existent world consequences from people believing these kinds of internet collusion theories and misinformation.

    Find high quality, trustworthy sources to check accuracy and the consensus of experts if you are unsure about a topic. exist especially careful with YMYL topics such as medical, scientific, financial, historical, or current events that are necessary for maintaining an informed citizenry.

    Please research collusion theories. Fact-checking websites cannot maintain up with the volume of collusion theories produced by the Internet. Some collusion theories are impossible to debunk because they claim barnone debunking information is inaccurate. If a claim or collusion theory seems wildly improbable and cannot exist verified by independent trustworthy sources, consider it unsubstantiated.

    Pages that Potentially hoodwink Users

    This is taken from the archaic 7.3 section.  As a lead in to the next section, Google added “The following sections report characteristics of deceptive pages. However, no list of deceptive characteristics will be complete—deceptive websites continue to evolve as users and search engines pattern out how they are being tricked.”

    Deceptive Page Purpose

    There are some changes here. One notable addition is the inclusion of non-satirical gregarious media profiles to what should exist rated lowest.

    Here they likewise espy that clickbait is now considered deceptive, when the title doesn’t deliver what the actual content was about.

    The added section about deceptiev website information is likely targeting sites that are impersonating local intelligence sites, something that was an issue during the US election cycle with seemingly legitimate looking websites were spreading fake intelligence under the guise that they were a legitimate intelligence organization.

    The unique changes are in italics.

    Some pages are deliberately created to hoodwink users, for example:● A webpage or website that impersonates a different site (e.g., copied logo or branding of an unaffiliated site, URL that mimics another site’s name, etc.).● A non-satirical gregarious network profile made by an impersonator.● A webpage or website that looks dote a intelligence source or information page, but in fact has articles to maneuver users in order to benefit a person, business, government, or other organization politically, monetarily, or otherwise.● A webpage claims to tender an independent review or participate other information about a product, but is in fact created to gain money for the owner of the website without attempting to serve users. For example, the MC may contain intentionally delusive or inaccurate information created with the sole purpose of getting users to click on monetized links or buy the product.● A website claims to exist the personal website of a celebrity, but the website is actually created to gain money for the owner of the website without the permission of the celebrity. For example, the page may enjoy incorrect testimonials for a product and is created for the sole purpose of getting users to click on monetized links or buy the product.● A webpage with a delusive title or a title that has nothing to accomplish with the content on the page. Users who come to the page expecting content related to the title will feel tricked or deceived.● A webpage or website with deceptive website information. For example, the website may misrepresent who owns the site, what the website purpose really is, how the content was created, how to contact the site, etc.

    Any page or website that may hoodwink or trick users should exist rated Lowest , regardless of intent. consume the Lowest rating even if you cannot espy a reason for the deception or even if you mediate most users wouldn’t “fall” for the trick.

    You should likewise consume the Lowest rating if you suspect a page is deceptive, even if you’re not able to completely corroborate it. gladden exercise caution and rehearse excellent Internet safety skills since deceptive pages may exist malicious.

    Deceptive Page Design

    Google has added a unique reason to rate a site Lowest due to deceptive page design.  They enjoy added:

    Any page designed to trick users into clicking on links , which may exist Ads or other links intended to serve the needs of the website rather than to the benefit of the user.

    While mostly they espy this utilized to camouflage affiliate or other paid links, Google already calls those out specifically as “pages that camouflage ads as main content” and “pages that camouflage ads as website navigation links.”

    What I suspect this is targeting is a design on mobile that more and more sites are doing where they demonstrate very puny of the main content on the page with a “Read more” button that is placed deceptively on top of an ad unit, in hopes that someone trying to click to read the full article accidentally clicks the ad too while doing so.

    Examples of Lowest property Pages

    While most of the examples are the same, they enjoy added this one to accomplish with collusion theories.

    And for the curious, here is the video illustration from it:

    There is a unique illustration targeting sites promoting disapprove or violence.

    And one more illustration showing a fake gregarious media profile page:

    Medium property Pages Medium property Pages

    Google has revamped what qualifies as a medium property page.

    They removed this:

    In this section, they will report pages that should win the Medium property rating. Medium pages achieve their purpose and enjoy neither high nor low expertise, authoritativeness, and trustworthiness. However, Medium pages want the characteristics that would support a higher property rating. Occasionally, you will find a page with a merge of high and low property characteristics. In those cases, the best page property rating may exist Medium .

    It now reads:

    In this section, they will report pages that should win the Medium property rating. Medium pages enjoy a beneficial purpose and achieve their purpose.

    There are two types of Medium property pages:

    It is unclear why they reduced the description here.

    They likewise slightly changed the criteria for a page that his mixed property but with high property characteristics.

    Formerly:

    The page or website has some characteristics of both high and Low property pages, but the low quality characteristics are mild enough that the convincing high property aspects gain it difficult to rate the page Low.

    Now it has been changed to:

    The page or website has tenacious high property rating characteristics, but likewise has mild Low property characteristics. The tenacious high property aspects gain it difficult to rate the page Low.

    Page property Rating Tasks Reputation and EAT: Website or the Creators of Main Content

    Once again they espy Google bringing reference specifically to the creators of the main content.   This section was previously titled “EAT: Page or Website?”

    This was removed:

    The property of the MC is evaluated by looking at the landing page of the link in the PQ rating task. The reputation of the website is based on the website that the landing page belongs to. Depending on the page, consume may exist based on the page alone, may exist based on the website, or may exist based on both the page and website.

    Landing page consume is famous when a website has different authors on different pages. This is the case for article websites or websites dote YouTube, which enjoy usergenerated content. EAT for pages on these websites may differ drastically based on the EATof the creator of the content on the page.

    Website consume is famous in the following situations:● barnone content on the website is produced by the selfsame person or organization. An illustration is a medical website that is produced by a reputable physician group.● The content of the website is produced by different authors or organizations, but the website has very active editorial standards. An illustration of this is a science journal with very high standards for publication.● The website has an extremely positive reputation from experts in the topic of the website, i.e., the website is acknowledged to exist one of the most expert, authoritative, or trustworthy sources on the topic.

    Now it reads:

    You must consider the reputation and E-A-T of both the website and the creators of the MC in order to allot a PageQuality rating.

    The reputation and E-A-T of the creators of the MC is extremely famous when a website has different authors or content creators on different pages. This is rectify of forum and exam questions mp;A pages, intelligence websites, or websites that enjoy user-generated content, such as YouTube, Twitter, etc. The reputation and E-A-T assessment for pages on these types of websites may differ drastically depending on what page you are evaluating. There are Highest property YouTube videos created by highly reputable and expert content creators, as well as Lowest property YouTube videos created with a risky want of E-A-T on YMYL topics.

    Important: Research the reputation and E-A-T of both the website and the creators of the MC. If either are lacking forthe purpose of the page, the Low or Lowest rating is appropriate.

    It is Interesting that they are talking specifically about videos and and YouTube creators.  This could exist in response to the fact much more video content has been appearing in the Google search results.  So they could exist asking their raters to evaluate these videos and video content much more than previously.

    Page property Rating FAQs

    This section has had some clarifications added to it.  Not barnone questions and answers are included here, only the ones that changed.  The changed parts are in italics.

    Third question:

    Question: You talked about expertise when rating MC. Does expertise matter for barnone topics? Aren’t there some topics for which there are no experts?

    Answer:  Remember that they are not just talking about formal expertise. high property pages involve time, effort, expertise, and  talent/skill. Sharing personal taste is a contour of everyday expertise.

    Pretty much any topic has some contour of expert, but E-A-T is especially famous for YMYL pages.

    For most page purposes and topics, you can find experts even when the realm itself is niche or non-mainstream. For example, there  are expert alternative medicine websites with leading practitioners of acupuncture, herbal therapies, etc. There are likewise pages about alternative medicine written by people with no expertise or experience. E-A-T should distinguish between these two scenarios.

    One final note: if the purpose of the page is harmful, then expertise doesn’t matter. It should exist rated Lowest !

    Fourth question:

    Question: Aren’t there some types of pages or topics, such as hero gossip, that always enjoy Low property content?

    Answer: For almost any nature of page or informational topic, there is a scope of content quality.  remember that high property content is defined as content that takes time, effort, expertise, and talent/skill. Pages that enjoy a harmful purpose should exist rated Lowest quality, regardless of their topic.

    For example, there are both high and Low property hero gossip pages. Often, the purpose of these pages is to participate scandalous, but potentially rectify personal information about celebrities. They can consider the MC of a gossip page to exist high property if it is accurate and Interesting information from a reliable source. On the other hand, demonstrably inaccurate information and unsubstantiated collusion theories, etc., should exist rated Lowest .

    Again they are stressing reliability in the source that is publishing the information.

    Understanding Mobile User Needs Locale and User Location

    This change is more for reference to the raters.  They added:

    Note: Examples in the following sections will involve a User Location in the contour of a city and state. Note that in the actual rating tasks, you will need to infer the User Location based on the map that is provided, as discussed in Section 28 .

    Needs Met Rating Guideline Rating Result Blocks: obscure Content and Landing Pages

    They removed one of their examples from this section, a featured snippet illustration that doesn’t match the user intent for the query.  Perhaps Google is seeing fewer of these featured snippet examples and hence it was removed.

    Highly Meets Examples of Highly Meets (HM Results) Blocks

    Google has added a unique visual illustration where the user intent is likely to exist what something looks like, even though it might not exist explicitly states as such in the search query.  Here is the example:

    Moderately Meets (MM) Examples of Moderately Meets (MM) Results Blocks

    Google has added another illustration here for an app install taste in the search results.

    Fails to Meet (FailsM) Examples of Fails to Meet (FailsM) Result Blocks

    Another illustration of an app install result, this time one that fails to meet the intent.

    Needs Met Rating for Porn Results Needs Met Rating for clear Non-Porn Intent Queries

    Google has added unique examples to their list of non-porn intent queries.  Additions are in italics.

    The following queries should exist considered non-porn intent queries: [girls], [wives], [mature women], [gay people], [peoplekissing], [boy speedos], [moms and sons], [pictures of girls], [pictures of women], [mothers and daughters], [cheerleaders],etc.

    Upsetting-Offensive Flag Upsetting-Offensive Flag

    Google has a brand unique flag for their property raters, called the “Not-for-Everybody” flag which is used to flag content that could exist upsetting or uncomfortable to some people.  It sounds as though they might enjoy specific tasks which are testing algos specifically on how well (or not) repulsive or upsetting content is ranking in the search results.

    Here is the addition:

    In addition, some rating tasks may expect you to identify Not-for-Everyone results in order to flag content that you feel maybe uncomfortable for some users.

    Using the Upsetting-Offensive Flag

    Google has made an addition that upsetting-offensive flags can exist used both on landing pages they are evaluating as well as the search results themselves.

    They enjoy likewise made additions to what nature of content is typically considered to exist upsetting-offensive to flag.  And yes, they espy more of their unique favorite property rater buzzword, beneficial.  Additions in italics:

    Upsetting-Offensive content typically includes the following:

    ● Content that promotes disapprove or violence against a group of people based on criteria including (but not limited to) race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, or veteran status.● Content with racial slurs or extremely repulsive terminology without context or profitable purpose.● Depiction of graphic violence without context or profitable purpose.● graphic violence, including animal cruelty or child abuse.● definite how-to information about harmful activities (e.g., how-tos on human trafficking or violent

    However, they changed “For example, a result with content that encourages or graphically depicts child ill-treat should exist flagged asUpsetting-Offensive” to “For example, a result with content that encourages child ill-treat should exist flagged as Upsetting-Offensive.”  Perhaps they felt some results were not being flagged because they didn’t graphically depict child abuse, but depicted it in another way.

    Also added to examples is that upsetting-offensive flag can exist used by raters for pages in the search results, regardless of what the query was.

    Needs Met Rating for Upsetting-Offensive Tolerant Queries

    They changed from:

    When the user’s query seems to either expect for or tolerate potentially upsetting, offensive, or sensitive content, they will call the query a “Upsetting-Offensive tolerant query.

    to

    When the user’s query seems to either expect for or tolerate potentially upsetting or repulsive content, they will convoke the query a “Upsetting-Offensive tolerant query”.

    It is not entirely clear why they wanted to remove sensitive content, unless people were taking that too far into their personal beliefs, such as a vegetarian flagging a steak recipe site as sensitive or someone with a gluten allergy flagging a bakery.  I cannot espy any other reason for its removal.

    Under the specific examples, they made a change that no longer calls the illustration “possibly” Upsetting-Offensive.

    Under the Holocaust example, they added the following famous notation:

    Though there are some upsetting/offensive results on the topic of this query, the query [holocaust history] should not exist considered an Upsetting-Offensive tolerant query.

    Product Queries: importance of Browsing and Researching Product Queries: importance of Browsing and Researching

    This section likewise got a slight revamp.  They changed the section title from “Product Queries: Action (Do) vs. Information (Know) Intent.”

    The unique parts are in italics:

    Keep in irony that many users indulgein browsing and visually exploring products online, similar to window shopping in reallife. Give high Needs Met ratings to results that allow users to research, browse, and settle what to purchase.

    Users may not always manner to buy products online that they are browsing and researching, for example, cars or majorappliances. Even though the ultimate goal may exist to purchase a product, many other activities may remove plot first:researching the product (reviews, technical specifications), understanding the options that are available (brands, models,pricing), viewing and considering various options (browsing), etc.

    Important : E-A-T ratings for product results need extra freight and attention.

    Often, the results for product queries are YMYL pages. Users need high property information from authoritative sourceswhen researching products, especially when products are expensive or delineate a major investment/important life event(e.g., cars, washing machines, computers, wedding gifts, baby products, hurricane shutters, big fitness equipment).When buying products, users need websites they can trust: excellent reputation, extensive customer service support, etc.Results for product queries may exist famous for both your money and your life (YMYL)!

    They  enjoy likewise added a unique product example:

    Appendix: Using the Evaluation Platform Releasing Tasks

    Something rater specific, they are asking raters to “Please leave a observation explaining the release when it makes sense to provide additional information, for example, when you are releasing for a “technical problem.””

    Understanding the User Location on the chore Page

    They enjoy added that the location can exist missing altogether from test queries.

    Final Thoughts

    This obviously was another huge rewrite, something they enjoy seen a few times in the past in the property rater guidelines.

    One of the tremendous takeways is the unique concept they refer to as “beneficial purpose.”  Again and again they stress that raters should exist able to find the profitable purpose of a website to rank it high, and likewise, consume the want of profitable purpose to rank a website lower.

    So what does this beimportant for site owners and SEOs?  The primary one is to now peek at each webpage and consider “What is the profitable purpose of this page?”  And “What is the profitable purpose of this site?”  Sometimes the reply is obvious, especially with higher property sites and pages.  But for a site that already had negative factors against it in this guidelines, such as low property content or distracting secondary content or ads, the want of a profitable purpose could exist its undoing – at least as far as the raters are concerned.

    But again, remember that Google is using these ratings to test algorithms, and clearly something they are either testing, or manner to test in the future, is related to profitable purpose.  So yet another thing for site owners to consider when optimizing a website.  And having an easily identifiable profitable purpose should serve that site rank for those queries, and just as importantly, exist remarkable for users.

    And just to repeat, here is what Google is looking for to determine the property rating of a site, which now includes the purpose of the page.

  • The Purpose of the Page

  • Expertise, Authoritativeness, Trustworthiness: This is an famous property characteristic. consume your research on the additional factors below to inform your rating.

  • Main Content property and Amount: The rating should exist based on the landing page of the chore URL.

  • Website Information/information about who is liable for the MC: Find information about the website as well as the creator of the MC.

  • Website Reputation/reputation about who is liable for the MC: Links to serve with reputation research will exist provided.

  • The unique YMYL change means that more sites that may not enjoy fallen under the umbrella of YMYL previously, might now exist considered a YMYL site.  With the addition of “safety”, this could easily encompass a huge scope of unique content areas.

    There is another tenacious emphasis on content creators in these updated guidelines, particularly around the reputation of the author or creator of the content, especially if it is someone not associated with the site normally.  They involve additional information requiring raters to search for the background and reputation of these creators.

    This will reclaim a greater emphasis on those who noiseless publish articles from contributors to accomplish their own research into those authors, even if they don’t give a link to those authors, or only link to their gregarious media instead. The onus is on the site owners to ensure barnone their contributors accomplish enjoy a excellent reputation.

    For intelligence sites, Google is wanting to espy intelligence sites with journalistic professional standards with clear publishing and editorial policies published for visitors to see.

    Clickbait is once again being targeted as low quality, which isn’t a surprise.  But they could espy Google’s algos attempt to thrust back on this even more in the search results.

    Fake intelligence and collusion theories are noiseless exist targeted by Google as being lower property and their guidelines enjoy become even more robust since they were first added terminal year.

    Pages that spread disapprove are likewise being targeted as low quality, and the unique expansion of groups that can exist discriminated against clearly shows Google is looking to expand the areas where Google hopes to espy these types of results ranking lower.  Most notably is the addition of political beliefs as a target for disapprove pages, but socio-economic status and victims of atrocities were likewise specifically added.

    You can find a copy of the latest guidelines here.  Update July 27, 2018:  Google has removed the property rater guidelines from their site.  Update 2: They are back, and today’s version and the one released over the weekend are identical.

    The following two tabs change content below.

    Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can exist institute grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, condition of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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