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Microsoft MB-220 : Microsoft Dynamics 365 for Marketing Exam

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Test Number : MB-220
Test Name : Microsoft Dynamics 365 for Marketing
Vendor Name : Microsoft
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MB-220 exam Format | MB-220 Course Contents | MB-220 Course Outline | MB-220 exam Syllabus | MB-220 exam Objectives


Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

- Configure marketing applications (5-10%)
- Manage segments and lists (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads (10-15%)
- Create and manage marketing emails (10-15%)
- Manage customer journeys (15-20%)
- Manage events and webinars (10-15%)
- Configure and analyze customer responses (10-15%)

Course Outline | Syllabus | exam Objectives
Configure marketing applications (5-10%)
Configure marketing settings
=> verify organization and business management settings
=> define default matching strategies
=> configure quota limits
=> configure event settings
=> configure Customer Insights synchronization
=> manage keywords for images for an organization
=> create templates
=> configure the privacy banner
=> configure settings for landing pages
=> configure data protection tools
=> configure Campaign & Materials Approval Workflow
=> configure Marketing Business Units

Manage segments and lists (10-15%)
Create and manage segments
=> determine segment type
=> create market segments
=> configure dynamic segments using Designer, Flow, or Query
=> combine segments using union, exclude, or intersect logic
Create and manage subscription centers and lists
=> determine usage scenarios for subscription lists
=> create a subscription list
=> add a subscription list or lists to a form
=> create a segment based on a subscription list
=> create and manage Subscription Center
Create and manage marketing forms and pages (10-15%)
Create marketing forms
=> determine which marketing form type to use
=> determine form requirements and limitations
=> create a marketing form using a template
=> enable prefilling for forms
=> embed a form on an external website
=> create new fields to add to marketing forms
Create and manage marketing pages
=> determine which marketing page type to use
=> create a marketing page using a template
=> add form blocks to marketing pages
=> customize a marketing page
=> create and use dynamic test links
=> implement dedicated marketing page blocks
=> preview and validate marketing pages
=> publish a marketing page
=> configure Personalized Landing Pages

Manage leads (10-15%)
Create and manage leads
=> create leads manually or automatically
=> synchronize leads from LinkedIn by using the LinkedIn connector
=> create and manage leads and lead segments through parent contacts/accounts
=> create and manage leads through social content
Create and assess sales readiness
=> create and manage Lead Scoring Models
=> create explicit and implicit scoring conditions
=> create compound conditions
=> set up condition models
=> configure thresholds

Create and manage marketing emails (10-15%)
Create email messages
=> create an email message
=> define mandatory fields
=> add dynamic content to email messages
=> integrate marketing pages with marketing emails
=> create A/B Emails
Publish and manage email messages
=> preview and test messages
=> validate and publish messages
=> edit Go live emails

Manage customer journeys (15-20%)
Create customer journeys
=> determine template types
=> implement content types
=> set up a customer journey
=> implement activity and launch workflow options
=> implement targets
=> implement flow control for customer journeys
Publish and manage customer journeys
=> validate and publish a customer journey
=> edit live customer journeys

Manage events and webinars (10-15%)
Create and manage events
=> create an event team
=> set up agendas, including internal and external tracks
=> manage speakers, registration, waitlists, and attendees
=> manage vendors, logistics, and accommodations
Create and manage webinars
=> determine webinar types
=> configure webinar options

Configure and analyze customer responses (10-15%)
Create and manage surveys and survey responses
=> identify survey question types
=> determine respondent types
=> configure response routing
=> preview and test surveys
=> publish surveys for customer journeys
=> implement workflow conditional logic for survey actions
Manage Customer Insights
=> determine report types
=> analyze contact insights
=> analyze lead insights
=> analyze segment insights
=> analyze customer journey insights
=> analyze email insights
=> analyze lead scoring model insights
=> analyze marketing page insights
=> analyze marketing form insights
=> analyze website insights
=> analyze redirect URL insights
=> gather and summarize survey results



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Microsoft learning

Microsoft unveils updates across Azure Cognitive functions and Azure desktop researching | MB-220 exam Questions and exam Braindumps

Automation and Jobs Open Now

all over its Ignite 2020 conference, which kicked off just about this morning, Microsoft introduced updates to Azure Cognitive capabilities and Azure computer getting to know aimed at streamlining enterprise processes right through the coronavirus pandemic. The business also launched two elements in Azure Cognitive Search — inner most Endpoints and Managed Identities — plus enhancements to Bot Framework Composer and the broader Azure Bot provider.

“We’re seeing AI touching each company throughout the planet, and so some of the key focuses they have with Azure laptop learning is to deliver their customers with the equipment to definitely simplify the ability to create new models as a result of they comprehend they’re going to need them in each enviornment of their company,” Microsoft corporate vice chairman Eric Boyd advised VentureBeat in a telephone interview. “This is still a key theme for us — how they are able to actually assist their consumers, permit more of their developers, and much more of their facts analysts to construct desktop study models and observe them in all aspects of their enterprise.”

Cognitive Search

inner most Endpoints in Cognitive Search, which is frequently attainable as of today, enable a shopper on a digital network to entry information in an index over a personal link. (deepest hyperlinks are provided by way of Azure inner most hyperlink, a paid provider.) The inner most endpoint uses an IP handle from the community for the search provider. community traffic between the customer and search provider traverses the network and private hyperlink, removing exposure from the general public cyber web.

additionally now available is Managed Identities, a characteristic that can create an information source object with a connection string that doesn’t include any credentials. the quest service is granted entry to the data source through role-based mostly access handle. When setting up a data source the use of a managed identification, credentials can also be modified devoid of impacting indexers’ means to connect, and new objects can be generated without having to include or retrieve an account key.

Cognitive services

New to Azure Cognitive capabilities in preview is Metrics guide, which helps developers embed records monitoring into apps and ostensibly makes it less demanding to computer screen the performance of a firm’s increase engines while diagnosing potential concerns. Microsoft says it is constructed on Anomaly Detector, its cloud-based mostly carrier that looks at time-collection statistics and automatically selects the right algorithm to maximize accuracy for eventualities like enterprise incidents, monitoring IoT gadget site visitors, managing fraud, and responding to changing markets.

Anomaly Detector is now generally attainable. via an API, developers can use it to become aware of any stage of anomaly — in the cloud or on aspect contraptions with containers. Microsoft says Anomaly Detector, which the company uses internally throughout over 200 product teams, eliminates the want for labeled training records and requires no greater than three strains of code.

In tow with Metrics guide is Spatial analysis (also in preview), an Azure Cognitive features feature that helps groups create in-room layouts that aid social distancing and other fitness compliance measures. It enhances store traffic, a Dynamics 365 solution launched in July that offers store homeowners insights to assist them stay beneath means limits and retain purchasers at secure distances.

Microsoft says Spatial evaluation became developed with “strict ethical requisites and tips” on the way to enforce it responsibly. “making use of dependable AI innovations grounded in person and societal research, Spatial evaluation helps groups optimize their space while maximizing personal privateness, providing transparency and merchandising trust amongst their clients,” a spokesperson advised VentureBeat by way of e-mail.

As of June, Cognitive services had tens of lots of paying shoppers — eighty five% of the Fortune a hundred — making 13.5 billion transactions, in keeping with Microsoft.

computing device getting to know

On the Azure machine learning facet, dressmaker lets clients visually connect datasets and modules on an interactive canvas to build, examine, and deploy computer gaining knowledge of models. designer supports connecting modules to create pipeline drafts and submitting pipeline runs the use of Azure computer discovering workspace supplies. (Pipelines, which consists of linked datasets and analytical modules, may also be used to instruct a single model or numerous models, make predictions in precise time or in batch, and clean facts.) training pipelines may also be converted to inference pipelines and posted to a pipeline endpoint to run with distinct parameters and datasets, and inference pipelines may also be deployed to endpoints to make predictions on data in true time.

automated ML UI is additionally now frequently available in Azure laptop researching. according to improvements from Microsoft research, computerized ML UI makes it possible for records scientists to construct AI fashions more readily whereas sustaining high mannequin high-quality. builders can build and set up predictive models for average use situations — reminiscent of classification, regression, and forecasting — while not having to jot down code.

Dovetailing with designer and automated ML UI, ML Assisted Labeling triggers automatic computing device getting to know models to accelerate statistics labeling, as well as a new set of security and commercial enterprise readiness elements for Azure computing device studying. Operation-level function-based mostly access manage safety assist, currently in preview, offers granular control over AI projects to set customized roles or reuse prebuilt roles to be able to control specific operations for particular person clients in a workspace. And Azure ML Integration with mlflow, an open source platform for AI lifecycle management, now contains guide for submitting jobs to the cloud, model registry and deployment support, and increased UI experimentation points.

Bot carrier

Microsoft says Bot Framework Composer, an open supply visible bot design and authoring tool, is now accessible via digital Assistant answer Accelerator. brought in may additionally, it gives a template for establishing and embedding bots on channels like net chats, facebook Messenger, Microsoft groups, and power digital Agent.

lastly, the Alexa channel is now generally available inside Azure Bot carrier. It lets builders construct a bot and deploy it throughout Alexa-enabled devices like sensible audio system, smart displays, and apps. based on Microsoft, any Alexa equipment that helps customized abilities is compatible.

Microsoft says over 2.5 billion messages had been exchanged the usage of Bot service.


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